entrepreneurship and business idea

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lecture @ nu 2013

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entrepreneurship and business idea

  1. 1. BUSINESS IDEA
  2. 2. IdeaProduct idea and evolutionProblem solvingCreativityInnovationProfit zoneProfit patternBusiness model Entrepreneurship@NMU 2012
  3. 3. Thing big, think simple and never give up. •  “Three days in my life stand out, thanks to Steve Jobs. One, that day in third grade I met my first Apple computer and started dreaming big. Two, that day in college I was asked to design a bike radio Steve would love, and learned how difficult simple really is. Three, that day Steve was named CEO of Apple again, and proved relentless perseverance pays off. Think big, think simple and never give up. Thank you, Steve.” – Damon Schechter, CEO of Shipwire Apple Says Greatest Tribute To Steve Jobs Is Dreaming Up New Products Entrepreneurship@NMU2012
  4. 4. •  Idea Entrepreneurship@NMU2012
  5. 5. Product idea and evolution Entrepreneurship@NMU2012
  6. 6. Top hit product Entrepreneurship@NMU2012
  7. 7. Another Big TRIZ Idea Patterns of Evolution Entrepreneurship@NMU2012
  8. 8. Problem solving Entrepreneurship@NMU2012
  9. 9. Simple approach of some tools and methods efficiency at variousstage of product development. Entrepreneurship@NMU2012
  10. 10. 40 Principles of Invention Little numbers with big impacts Entrepreneurship@NMU2012
  11. 11. The TRIZ Contradiction MatrixSeeking the optimum between something getting worse and something getting better Entrepreneurship@NMU2012
  12. 12. Creativity Entrepreneurship@NMU2012
  13. 13. Innovation Entrepreneurship@NMU2012
  14. 14. Combining The Scenario Technique With QFD And TRIZ To AProduct Innovation Methodology Entrepreneurship@NMU2012
  15. 15. พื้นที่ทํากําไร Profit zone Entrepreneurship@NMU2012
  16. 16. โซ่คุณค่า (The Value Chain)57 Source: Walters (2002) Entrepreneurship@NMU2012
  17. 17. พื้นที่ทํากําไร Profit Zones / Profit PoolsSource: Adapted from Walters (2002), Gadiesh and Gilbert (1998) and Slywotzky and Morrison (1997) 58 Entrepreneurship@NMU2012
  18. 18. รูปแบบของกําไร Profit pattern Entrepreneurship@NMU2012
  19. 19. Thirty profit patterns
  20. 20. Thirty profit patterns MEGA PATTERNS CUSTOMER PATTERNSNo profit Profit shiftBack to profit MicrosegmentationConvergenceCollapse of the middle Power shiftde facto standard RedefinitionTechnology shifts the boardCHANNEL PATTERNS Product patternsMultiplication Product to brandConcentration Product to blockbusterCompression ProductDisintermediation Profit multiplier Product to pyramidKNOWLEDGE PATTERNS product to solutionproduct to customer knowledgeOperations to knowledgeKnowledge to product ORGANISATION PATTERNS Skill shiftVALUE CHAIN MODELS Pyramid to networkDeintegration CornerstoningValue Chain squeeze Conventional to digitalStrengthening the weak link business designReintegration
  21. 21. โมเด็ลกําไร 22 แบบ Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit Buyers Sellers Profit 0 Price Base Business Volume Other Components Time Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit Other Forms Price $/Unit $/Project Revenue Cost Cost Base Business Q2 Q4 Q6 Q8 Q10 Key Asset Spin-Outs Project Type Post-Launch62 Entrepreneurship@NMU2012
  22. 22. Entrepreneurship@NMU2012 63
  23. 23. Entrepreneurship@NMU2012
  24. 24. Business model Entrepreneurship@NMU2012
  25. 25. 83

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