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Social Media & Marketing
1. Social Media & Marketing: Online advertising and networking Alex Wong [email_address]
2. Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other (Wikipedia 2007) [ Recap ] What is social media?
3. They share one or more characteristics [ Recap ] Participation Openness Conversation Community Connectedness
17. A SOCIAL NETWORK is a map of the relationships between individuals, organizations and other relevant NODES indicating the ways in which they are connected by financial, social or professional LINKS.
45. Non-linear by nature Size = Incidence (# of people doing activity) “ Each Interaction is an Impression” Visit Brand Custom Community View Download (in brand’s community) Receive Brand Pass Along Pass Along Use on Own Page View Download (on user’s page)