Effective marketing on social media

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What are facebook fan pages and how are they effectively used? Using blogs posts and video you can have effective content that can engage your audience on facebook.

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Effective marketing on social media

  1. 1. Effective
Marketing
with
Social
Media onOctober
4,
2011
  2. 2. Social
NetworksA
casual
social
networking
site
that
allows
users
to
post
information
about
themselves,
connect
with
others
,
join
groups
and
find
people
by
name,
region,
school.A
professional
social
networking
site
connecting
both
current
and
past
colleagues
together.

This
site
provides
a
source
of
personal
branding
and
reputation
management.A
microblog
that
allows
you
to
post
in
140
characters
or
less
messages
about
you
and/or
products
that
automatically
get
sent
to
everyone
that
is
following
you.A
social
media
video
sharing
site
that
allows
people
to
find
you
and
your
products
or
brands
with
channels,
key
word
tagging
and
communities.An
online
community
for
image
and
video
hosting
that
allows
people
to
share
pictures
and
videos.


Common
uses
include
sharing
personal
photographs
and
as
a
hosting
service
for
bloggers
and
web
developers.
The
newest
Social
Network
to
launch
that
combines
the
style
of
twitter
with
following
and
the
friendship
of
facebook,
with
the
ability
to
post
by
circles
of
friends
and
conduct
real
time
hangouts
for
collaboration.
  3. 3. Social
NetworksA
casual
social
networking
site
that
allows
users
to
post
information
about
themselves,
connect
with
others
,
join
groups
and
find
people
by
name,
region,
school.A
professional
social
networking
site
connecting
both
current
and
past
colleagues
together.

This
site
provides
a
source
of
personal
branding
and
reputation
management.A
microblog
that
allows
you
to
post
in
140
characters
or
less
messages
about
you
and/or
products
that
automatically
get
sent
to
everyone
that
is
following
you.A
social
media
video
sharing
site
that
allows
people
to
find
you
and
your
products
or
brands
with
channels,
key
word
tagging
and
communities.An
online
community
for
image
and
video
hosting
that
allows
people
to
share
pictures
and
videos.


Common
uses
include
sharing
personal
photographs
and
as
a
hosting
service
for
bloggers
and
web
developers.
The
newest
Social
Network
to
launch
that
combines
the
style
of
twitter
with
following
and
the
friendship
of
facebook,
with
the
ability
to
post
by
circles
of
friends
and
conduct
real
time
hangouts
for
collaboration.
  4. 4. Social
NetworksA
casual
social
networking
site
that
allows
users
to
post
information
about
themselves,
connect
with
others
,
join
groups
and
find
people
by
name,
region,
school.A
professional
social
networking
site
connecting
both
current
and
past
colleagues
together.

This
site
provides
a
source
of
personal
branding
and
reputation
management.A
microblog
that
allows
you
to
post
in
140
characters
or
less
messages
about
you
and/or
products
that
automatically
get
sent
to
everyone
that
is
following
you.A
social
media
video
sharing
site
that
allows
people
to
find
you
and
your
products
or
brands
with
channels,
key
word
tagging
and
communities.An
online
community
for
image
and
video
hosting
that
allows
people
to
share
pictures
and
videos.


Common
uses
include
sharing
personal
photographs
and
as
a
hosting
service
for
bloggers
and
web
developers.
The
newest
Social
Network
to
launch
that
combines
the
style
of
twitter
with
following
and
the
friendship
of
facebook,
with
the
ability
to
post
by
circles
of
friends
and
conduct
real
time
hangouts
for
collaboration.
  5. 5. Social
NetworksA
casual
social
networking
site
that
allows
users
to
post
information
about
themselves,
connect
with
others
,
join
groups
and
find
people
by
name,
region,
school.A
professional
social
networking
site
connecting
both
current
and
past
colleagues
together.

This
site
provides
a
source
of
personal
branding
and
reputation
management.A
microblog
that
allows
you
to
post
in
140
characters
or
less
messages
about
you
and/or
products
that
automatically
get
sent
to
everyone
that
is
following
you.A
social
media
video
sharing
site
that
allows
people
to
find
you
and
your
products
or
brands
with
channels,
key
word
tagging
and
communities.An
online
community
for
image
and
video
hosting
that
allows
people
to
share
pictures
and
videos.


Common
uses
include
sharing
personal
photographs
and
as
a
hosting
service
for
bloggers
and
web
developers.
The
newest
Social
Network
to
launch
that
combines
the
style
of
twitter
with
following
and
the
friendship
of
facebook,
with
the
ability
to
post
by
circles
of
friends
and
conduct
real
time
hangouts
for
collaboration.
  6. 6. Don’t be invisible to consumers 3
  7. 7. Social Consumerism
  8. 8. PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMATION.A PLACE TO CONNECT WITH PEOPLEYOU MAY NOT KNOW.PROVIDES INSTANT UPDATES TOCOMMUNITY.ALLOWS YOU TO DEFINE GROUPSAND INVITE FRIENDS AROUNDTOPICS OF CHOICE.APPROXIMATELY 600 MILLIONMEMBERS30% OF ITS USERS EARN OVER$100,000 (11/08)
  9. 9. PERSONAL PAGEA SOCIAL PLACE TO RECONNECTWITH OLD AND CURRENT FRIENDS.PLACE TO TELL FRIENDS WHATYOUR UP TO AND SHAREINFORMATION.A PLACE TO CONNECT WITH PEOPLEYOU MAY NOT KNOW.PROVIDES INSTANT UPDATES TOCOMMUNITY.ALLOWS YOU TO DEFINE GROUPSAND INVITE FRIENDS AROUNDTOPICS OF CHOICE.APPROXIMATELY 600 MILLIONMEMBERS30% OF ITS USERS EARN OVER$100,000 (11/08)
  10. 10. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  11. 11. FAN PAGES WHAT IS A FACEBOOK PAGE? A PAGE DESIGNED TO REPRESENT A PUBLIC FIGURE, BUSINESS, OR BRAND. A PAGE IS A DISTINCT PRESENCE THAT IS OPTIMIZED TO REPRESENT A BUSINESS AND IS SEPARATE FROM A PROFILE. PAGES PROVIDE ADDITIONAL FEATURES SUCH AS EVENTS, DISCUSSION THREADS, REVIEWS, ALONG WITH AN DYNAMIC WALL AND STATIC INFO TAB ITEMS POSTED TO PAGE WILL WILL GO TO NEWS FEEDS AND FANS. PAGES CAN BE CUSTOMIZED WITH RICH MEDIA AND INTERACTIVE APPLICATIONS. PAGES ARE MAINTAINED BY ONE OR MORE FACEBOOK ADMIN PROFILE, HOWEVER THE ADMINS ARE HIDDEN. ~ 3 MILLION USERS BECOME FANS OF FACEBOOK PAGES EVERY DAY!@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  12. 12. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER, SHORTSTACK YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  13. 13. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER, SHORTSTACK YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  14. 14. CREATING ENGAGING FAN PAGES CREATE A CUSTOM LANDING TAB REMOVE UNUSED TABS CREATE ADDITIONAL CUSTOM TABS INVOLVER, SHORTSTACK YOUTUBE, TWITTER, FLICKER, FILE SHARING, PDFS, SLIDES TWITTER POLLS, COUPONS, EMAIL SIGNUPS, ETC@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  15. 15. 8
  16. 16. Custom Facebookpage (tab)
  17. 17. Custom Facebookpage (tab)
  18. 18. WHY USE VIDEO? IMMEDIATE INTIMATE INEXPENSIVE INTERACTIVE ✓183M VIEWERS STATISTICS ✓34B VIDEOS VIEWED ✓14.3B YOUTUBE MAY 2010 ✓3.5B HULU ✓245M FACEBOOK@2010 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  19. 19. COMBING VIDEO, BLOGS & FB CREATE A BLOG VIDEO PHOTOS SCREENSHOTS FEED CHANNELS MONITOR ENGAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  20. 20. COMBING VIDEO, BLOGS & FB CREATE A BLOG VIDEO PHOTOS SCREENSHOTS FEED CHANNELS MONITOR ENGAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  21. 21. COMBING VIDEO, BLOGS & FB CREATE A BLOG VIDEO PHOTOS SCREENSHOTS FEED CHANNELS MONITOR ENGAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  22. 22. COMBING VIDEO, BLOGS & FB CREATE A BLOG VIDEO PHOTOS SCREENSHOTS FEED CHANNELS MONITOR ENGAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  23. 23. COMBING VIDEO, BLOGS & FB CREATE A BLOG VIDEO PHOTOS SCREENSHOTS FEED CHANNELS MONITOR ENGAGE@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  24. 24. FACEBOOK ADVERTISING TWO WAYS TO ADVERTISE PAID ADVERTISEMENTS FACEBOOK DEALS@2011 MAC VILLAGE PRODUCTIONS SKEETER HARRIS
  25. 25. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  26. 26. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  27. 27. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  28. 28. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  29. 29. FACEBOOK ANALYTICS - INSIGHTS PAGE OVERVIEW USERS INTERACTIONS REAL TIME “LIKE”
  30. 30. STAY IN TOUCH... SKEETER HARRIS MAC VILLAGE PRODUCTIONS PRESIDENT PHONE 585.520.2232 WEB: WWW.MACVILLAGEPRO.COM SKYPE: SKEETHARRIS EMAIL: WKHARRIS@MACVILLAGEPRO.COMLINKEDIN - WWW.LINKEDIN.COM/IN/SKEETERHARRISFACEBOOK - WWW.FACEBOOK.COM/SKEETERHARRIS YOUTUBE - WWW.YOUTUBE.COM/WKHARRIS TWITTER: @SKEETERHARRIS

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