1. PRODUCTS & SERVICES
Mobile Metrix ®
Gain Insights into Mobile Trends
and Consumer Behavior
Many marketers are flying blind, with little or no insight into the behavior
and characteristics of mobile users.
comScore Mobile Metrix® provides direct and continuous monitoring
of actual consumer behavior on mobile devices, giving unprecedented
insight into mobile web browsing.
Highlights
Mobile Metrix helps you answer key
Detailed. Reports results by operator, questions, such as:
platform, gender, age and household income
to accurately reveal your mobile audience. Who is my mobile audience, and how
engaged are they?
Accurate. Monitors the behavior of real
How do the size and demographic
people for dependable measurement of the
composition of my site’s visitors
size and composition of your mobile-device compare to my competitors’?
browser audience.
Am I attracting the most valuable
Advanced. Utilizes comScore’s industry- audience for my advertisers?
leading classification dictionary for clear
insight into which properties attract mobile
web audiences, lining up with the online
digital dictionary.
Proven. Employs technology developed and
improved over more than a ten-year period
of industry leadership.
“ Mobile Metrix is the best in the measurement business.
Their data is rock-solid, and their methodology is impeccable.”
—Becky Gill, Research Analyst, Microsoft
