Web Maturity Models

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    Web Maturity Models - Presentation Transcript

    1. Web Maturity Models IA SUMMIT 2008 Vera Rhoads April 13, 2008
      • One cannot value what one cannot measure
      • What gets measured
      • gets done
      • Maturity Model Frameworks are used to understand, control and improve a product or a process
    2. Outline
      • The Research Problem
      • The Goal
      • Attributes of Maturity Frameworks
      • Other Existing Models – CMMI, IPMM, People CMM, eBusiness Maturity
      • Factors for Consideration
      • Web Maturity Model Presented
      • Research and Industry Benefits
      • Application Roadmap
    3. The problem
      • Lack of consistency in assessments of web excellence.
      • Lack of one consistent and agreed and upon classification.
      • Classifications evolve with technology and user disruptions.
    4. The goal
      • The overarching objective is to enhance the understanding of the interrelations and specific dependencies between multitude of factors (socio-economic, technical, etc.) that contribute to the success of a web property.
    5. The goal
      • develop and present a hierarchical, evolutionary model with distinctly defined stages of existence and a methodology for applying the model.
    6. The goal
      • Develop a toolkit with applicable action, budget and policies and standards template with extended application within the web properties field.
    7. Maturity Frameworks Explained
      • Three Key attributes:
        • Knowledge Element
        • Assessment Element – methods, processes and procedure that can be used to self-assess
        • Improvement Element
    8. Innovation Theory Dissemination
      • Innovation Defined as “an idea, practice, or object that is perceived as new by an individual or other unit of adoption”
    9. Innovation: five perceived attributes
      • Relative Advantage
      • Compatibility
      • Complexity
      • Trialability
      • Observability
    10. Innovation Lifecycles
      • Stage One: Entry
      • Stage Two: Adoption
      • Stage Three: Adaptation
      • Stage Four: Appropriation
      • Stage Five: Invention
    11. Maturity Frameworks Explained
      • Standard Capability Maturity Methodology:
        • Five Levels Traditionally identified:
            • Initial – Ad hoc, no control
            • Repeatable – Stable process
            • Defined – Consistent implementation, improved understanding of the process
            • Managed
            • Optimizing – a foundation is established for the continued improvement and optimization of process
    12. Traditional Frameworks
      • The KPAs – key process areas
      • These identify the changes the organizations need to make in order to advance to a higher level
      • Web Accelerants – attributes you need to possess to move from one level to the next
    13. CMM Model
      • Level 1. Initial – Ad hoc: the organization has no control at all.
      • Level 2. Repeatable – The organization has achieved a stable process with a Repeatable level of statistical control by initiating rigorous project management of commitments, cost, schedule, and change
      • Level 3. Defined – The organization has defined the process to ensure consistent implementation and to provide a basis for improved understanding of the process
      • Level 4. Managed – The organization has initiated comprehensive process measurements beyond those of cost and schedule performance
      • Level 5. Optimizing – The organization now has a foundation for continued improvement and optimization of the process
    14. Why bother?
      • The Web Maturity Model helps assess where organizations are
      • What is the recommended level
      • What key web accelerants they need to take to get there
    15. The Planning Process Black Box View
    16. Expected Applicability
      • Business
      • ROI – Return on Investment
      • Comparative Analysis
      • Unified, objective method of measuring
      • Research
      • Repeatable framework
      • Ability to instruct into what is considered best practices
    17. Benefits
      • Provide an assessment methodology
      • Develop an extensive benchmarking tool,
      • P roactively assist in planning, budgeting and forecasting
      • Provide a Road Map for success tailored within the appropriate category
      • Provide tools for enhanced strategic planning
    18. Model Creation and Its Components
      • Company Categorization Taxonomy
      • Inputs
      • Model Engine
      • Outputs
      • The Toolkit
    19. Company Categorization
      • Size – In terms of sized companies are viewed as small, medium and large – based on factors such as number of employees, revenue and number of geographical locations.
      • Business Model – Profit, Non-Profit, Government
      • Web Property Existence – is there a web site or not
      • P recedence – did the company precede the web property creation or did the web property precede or came in existence simultaneously with the company
      • Strategic Prioritization – is the web property viewed as a strategic priority.
      • Availability of Sufficient Funding – this category is self-explanatory.
    20. Web Properties Categorization
      • Existing Categorizations:
      • By content orientation – information
      • By transactional complexity
      • By size
      • By channel orientation
      • By target audience
    21. Web Properties Categorization
      • Size
      • Business Model
      • Web Property Existence
      • Precedence
      • Strategic Prioritization
      • Availability and Allocation of Sufficient Funding
    22. The Study Itself
      • Stages within the study
        • Survey Instrument Creation
        • Delphi Study –
        • Survey Instrument Verification
        • Survey Distribution
        • Survey Processing
        • Results Analysis
    23. Expected Further Work
      • Scope extensions:
      • Run a six month validity check
      • Extend the study to a broader audience
      • Extend the study to an international audience
    24. Anatomy of the Study
      • Profile of Recipients
        • Selection Methodology
        • Professional Affiliations and Job Titles
      • Profile of Companies
        • Selection Methodology and Rationale
      • Profile of responses received
        • Types of Companies
    25. Challenges of the Study-Lessons Learned
      • Area
      • Distribution
      • Participant Solicitation
      • Participant Responses
      • Survey Validity
      • Valuable Lesson
      • Attachments can be problematic
      • Language needs to be as non-technical as possible
      • Persistence, Persistence, Persistence
    26. Findings of the Study
      • Distribution of Companies
    27. Findings of the Study
      • Historical Perspective – Year of Emergence
    28. Findings of the Study
      • Rankings of the Companies by the Researcher
      • Rankings of the Companies Themselves – TBD
      • Rankings of the Companies by the Model
      • Comparative Analysis
    29. Preliminary Rankings Overall Distribution by Model Level
    30. The WPQE Model
    31. Inputs and Outputs
      • INPUTS 
      • 1.Budget and Financial Factors
      • 2.  Social and Political Factors
      • 3.  Technology Acceptance
      • 4.  Innovation Levels
      • 5.  Usability
      • 6.   Priority Allocation
      • 7. Industry Positioning
      • OUTPUTS
    32. Outputs
      • L evel 1 - Presence and Established Information Delivery – At this stage the company has made its foray into the Internet, put a stake in the ground. From a historical perspective this is the earliest
      • Level 2 - Information Processing
      • Level 3 - Knowledge Creation
      • Level 4 - Business Value clearly identified and derived
      • Level 5 - True Excellence through an Integrated, Personalized and Collaborative environment
    33. Evolutionary Stages
    34. Measurement Tools
      • One cannot value what one cannot measure
    35. Inside the Model Engine Size Factors 1, 2, 6 Environment Financial Factors Corporate Vision factors
    36. Ultimate Evolutionary Paths
      • Large for Profit
      Year pre- 1995 1997 2000-02 2005 2007
    37. Ultimate Evolutionary Paths
      • Medium Non for Profit and Government
      Year 1995 1999 2004 2006 2008
    38. Ultimate Evolutionary Paths
      • Small for Profit
      Year 1995 1999 2001 2003-2007 2009-11
    39. The Toolkit
      • Standard Templates
      • All inclusive, detailed
      • Frequently updated
      • Continuous Feedback Loop
    40. Conclusions
      • Evolutionary Steps are concrete and measurable
      • A system can be devised to represent these
      • There is applicability to the model
      • There is more consistency related to size and leadership than to any other category
    41. Web Maturity Model
    42. Governance Models
      • Centralized
      • Decentralized
      • Federated
      • Hybrid
      Sample Governance Models: http://www.usa.gov/webcontent/governance/models.shtml Garth A. Buchholz has a great PDF in Google Base www.google.com/base/a/1572395/D1118754386065475693
    43. Implications for Future Research
      • Conduct a broader study
      • Internationalize the sample
      • Generate universal validity of the model
    44. Questions?

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