The document presents a web maturity model framework to assess the maturity levels of web properties and guide their evolution. It discusses existing maturity models and outlines the goals and components of the proposed web maturity model. These include categorizing companies and web properties, identifying key inputs and outputs, and developing a methodology, assessment tools and governance templates to evaluate properties and guide them to higher levels of maturity. The model aims to provide a standardized, benchmarking approach to measure web excellence and a roadmap for strategic planning and success.