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Business or Pleasure?<br />Social Networking for Professional Purposes<br />Andy Burkhardt<br />Emerging Technologies Libr...
photo by v.h.d. on Flickr<br />
Two Georges<br />
photo by ReddJinn on Flickr<br />
What’ll be covered?<br />Two types of connections<br />Real world examples<br />How to get started<br />
Strong Connections<br />Often people you already know<br />Share very personal information<br />Best for enhancing current...
Weak Connections<br />Often people you don’t know<br />Share less personal info (but interesting stuff nonetheless)<br />B...
photo by Dan4th on Flickr<br />
photo by Johnny Jupiter on Flickr<br />
<ul><li>Enhancing current friendships
Networking
Engaging an audience (Fan Pages)</li></li></ul><li>Networking<br />
Facebook Fan Pages<br />
<ul><li>Networking
Staying current
Local conversations
Engaging an audience</li></li></ul><li>Conference Networking<br />
Local conversations<br />
Prescient Reference<br />
Promoting Resources<br />
What should I post?<br />Library events<br />Links to articles, videos, etc. relevant to your community<br />Solicit feedb...
Tone<br />photo by heyjohngreen on Flickr<br />
Social not Broadcast<br />photo by TECH cocktail on Flickr<br />
Professional Benefits<br />Networking with colleagues<br />Marketing library and its services<br />Engaging patrons<br />U...
How do I start?<br />
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Business Or Pleasure

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This presentation is about how librarians can use social networking for professional development and to enhance their career.

Published in: Career, Technology, Education
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Transcript of "Business Or Pleasure"

  1. 1. Business or Pleasure?<br />Social Networking for Professional Purposes<br />Andy Burkhardt<br />Emerging Technologies Librarian<br />Champlain College Library<br />andyburkhardt.com<br />
  2. 2. photo by v.h.d. on Flickr<br />
  3. 3. Two Georges<br />
  4. 4. photo by ReddJinn on Flickr<br />
  5. 5. What’ll be covered?<br />Two types of connections<br />Real world examples<br />How to get started<br />
  6. 6. Strong Connections<br />Often people you already know<br />Share very personal information<br />Best for enhancing current relationships and networking<br />photo by BobFornal on Flickr<br />
  7. 7. Weak Connections<br />Often people you don’t know<br />Share less personal info (but interesting stuff nonetheless)<br />Best for engaging a new audience, marketing services, and growing your network<br />photo by Darwin Bell on Flickr<br />
  8. 8. photo by Dan4th on Flickr<br />
  9. 9. photo by Johnny Jupiter on Flickr<br />
  10. 10. <ul><li>Enhancing current friendships
  11. 11. Networking
  12. 12. Engaging an audience (Fan Pages)</li></li></ul><li>Networking<br />
  13. 13. Facebook Fan Pages<br />
  14. 14. <ul><li>Networking
  15. 15. Staying current
  16. 16. Local conversations
  17. 17. Engaging an audience</li></li></ul><li>Conference Networking<br />
  18. 18. Local conversations<br />
  19. 19. Prescient Reference<br />
  20. 20. Promoting Resources<br />
  21. 21. What should I post?<br />Library events<br />Links to articles, videos, etc. relevant to your community<br />Solicit feedback from patrons<br />New additions to your collection<br />Getting the message out about how great your library is<br />Answering questions<br />???<br />
  22. 22. Tone<br />photo by heyjohngreen on Flickr<br />
  23. 23. Social not Broadcast<br />photo by TECH cocktail on Flickr<br />
  24. 24. Professional Benefits<br />Networking with colleagues<br />Marketing library and its services<br />Engaging patrons<br />Understanding patrons better<br />
  25. 25. How do I start?<br />
  26. 26. Play!<br />photo by BL1961 on Flickr<br />
  27. 27. Tailor the Technology<br />photo by hamronFlickr<br />
  28. 28. Thanks!<br />Andy Burkhardt<br />This slideshow: andyburkhardt.com/presentations<br />Website: andyburkhardt.com<br />Twitter: twitter.com/vonburkhardt<br />LinkedIn: www.linkedin.com/in/andyburkhardt<br />Email: aburkhardt@champlain.edu<br />All images used from Flickr under Creative Commons licenses<br />
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