If you are launching a new employee volunteer program, or taking over an existing one, you probably have a million questions. “How should I scale my launch?”, “What tactics should I use to win over key leaders?”, “How can I keep my program focused on what’s important to my company while still engaging all of my employees’ interests?”…Don’t worry! We’ve got the answers for you. Join some of VolunteerMatch’s superstar clients for a conversation to answer these burning questions. Folks from ADT, NetSuite, Prometheus Real Estate Group and JetBlue will share insights and advice about how they overcame common obstacles and learned from experience to design and launch successful programs. Whether you’re just starting out or a seasoned pro, you’ll walk away from this webinar more prepared than ever to take your company's employee engagement to the next level.

1. Lessons from the Field:
Employee Volunteer Program Managers’ Top Tips for Success
Erin Dieterich
Director
Corporate Citizenship
NetSuite
Alex Price
Manager
CSR & Community Relations
ADT
Panelists: Facilitator:
Jessica Johnson
Manager
Reputation & Social Impact
Prometheus Real Estate Group
Lauren Wagner
Sr. Manager, Engagement
VolunteerMatch
@Lauren_Lynn2
Kate Wetzel
Manager
CSR
JetBlue

2. How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the slides will be circulated
after the event
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3. Introductions

4. 4
ADT's Community Service Programs
• Heritage & Stature Founded in 1874, ADT is the largest security company in North America with 7 million
customers and 17,000 team members. ADT became an independent public company 15 months ago.
• Program Launch In July 2013, ADT launched ADT Always Cares, our company-wide community service
program comprised of both employee volunteerism and employee-directed philanthropy.
• Phased Rollout Always Cares launched in our seven largest markets in year one (including our Boca HQ)
and will continue rolling out across North America in 2014 to all 200+ offices.
• Creating Community Leaders The program is led by Corporate Affairs, and locally managed by a
committee in each market, comprised of employees selected through a competitive application process.

5. 5
NetSuite’s Corporate Citizenship Arm – leveraging our greatest
resources – our technology and our employees – on behalf of
nonprofits and social enterprises around the world.
SuiteImpact Teams
Hands-On
Volunteering
Technology Employees
Software Donations
& Discounts
Social Solutions
SuiteVolunteers
Pro Bono
Volunteering
www.NetSuite.org

7. 7
OVERVIEW OF JETBLUE’S
CSR PROGRAM
JetBlue launches the
Social and
Environmental Report
JetBlue celebrates
7-year partnership with
Kaboom! 11 playgrounds
built, engaged 2,380
volunteers and served
5,680 children
JetBlue named
most eco-friendly airline
by Zagat
JetBlue Recognized
as CSR leader for
Soar With Reading
JetBlue supports the
environment through
One Thing That’s Green
JetBlue awarded
Cause Marketing HALO
Award for 2009 Best
Environmental Campaign –
Jetting to Green
JetBlue launches
Swing for Good Golf
Tournament
Partnership launch
with First Book over
200,000 books
distributed since then
JetBlue launches
Soar with Reading
with PBS Kids and
First Book
JetBlue launches
Community Connections
to reward and recognize
Crewmember engagement
2007 20102009 201220112006 2008

8. Tip #1:
Build a focused and strategic but
flexible program

9. Building a focused program from the ground up:
• One size won’t fit all
• Identify key goals
• Small bites
• Create a solid foundation
• Devise a mechanism to localize the global direction
Once you have your goals, strategy and plan…
• Global / Local Exec Road Show
• Formal launch campaign
• Recruit local program “Ambassadors”
• Provide the framework & training
• Create a toolkit You can’t “set-it and forget-it” a
flexible program is a work in
progress – a partnership
between corporate and local
leaders!

10. Global Direction – Localized by SuiteImpact Team Ambassador Leaders!
Globally Directed:
• Program Goals
• Cause Themes
• Branding
• Training
• Technology Platform
Locally Defined:
• Charity Partner
• Type of Event
• Event Timing
• Campaign

11. 11
FOCUSED
On supporting our local heroes
• Support key focus areas aligned with your brand
and business offering
• Align on official guidelines and policies of your
program
• “Volunteerism 101”: Provide specific examples
of what success looks like
• Build meaningful relationships and gain
knowledge relevant to your industry
FLEXIBLE
To serve those in vulnerable situations
• Be flexible enough to effectively engage a large
and diverse workforce
• Stay nimble to address issues that matter most
to a particular market
• Allow some percentage of service to be for
broader areas
• Make sure employees feel that they have say
and influence

13. 13
TBD
Focus
National
Partnerships
Local
Partnerships
Youth &
Education
Community Environment
Communications
General
Giving
Crewmembers
The JetBlue Foundation
(e.g., Fund aviation-specific initiatives)
Foundation
Role
JETBLUE CSR STRATEGY:
INSPIRING HUNMANITY

14. Tip #2:
Learn your audience and educate them
when scaling to new internal or external
audiences

15. 15
LEARN
 Needs of the communities we served
were different across our BlueCities
 Crewmembers were passionate about
things near and dear to them
 Volunteering is very personal for our
Crewmembers
 JetBlue has a clear CSR mission that
doesn’t always align with Crewmember
passions
 Crewmembers would not participate in
programming unless it touched their
local community
 Crewmembers wanted corporate
support for things that were most
important to them
 Crewmembers expected support for
causes that were important to them
SCALING
PROGRAMS

16. 16
TEACH
 We rolled out a communications
strategy that included rewards for
Crewmembers who signed on to
VolunteerMatch
 We listened to Crewmembers and
created the Community pillar to align
with their passions – with the only
caveat that it cannot be politically
affiliated or discriminatory
 JetBlue continues to promote the
program by sharing the results of ticket
donations and matching gifts
 CSR Liaisons were given barter tools to
partner with nonprofits in their BlueCities
who they could work with for campaigns
that tied to JetBlue’s CSR programming
 We use leadership to raise awareness
of how to get rewards for causes
important to them
SCALING
PROGRAMS

17. 17
HQ vs. Field
Consider the different aspects of your company’s employee base
Scaling Up
A phased approach to a company-wide rollout
Corporate
• Salaried
employees
• Full technology
access
• Executive skill sets
• Schedule flexibility
Monitoring Centers
• Hourly workforce
• Lack internet and
full email
capability
• 24/7, with 3 shifts
• Rigid scheduling
Sales & Install
• Commission-based
• Out of the office and
rarely in front of a
computer
• Focused on leads
and appointments
7• 7,000 employees
• 12 person committee
• Fully funded
• Year-round programming
• Dedicated VM page
Largest
Centers 15• 2,500 employees
• 5 person committee
• Moderately funded
• Quarterly programming
• Dedicated VM page
Medium
Locations
180
• 7,500 employees
• 1 coordinator
• Apply for funds
• Programming scaled to size
• Shared VM page
Smaller Offices
Phase 1 Phase 2 Phase 3

18. Scaling a Program to a New Audience: Communications, Trainings & Tools!
Pre - 2012
Informal
Program
Formal Program
Launch Q4 2012
SuiteVolunteers 2013
How We Created Scale:
• Pro Bono Advisory Team
• Build off of previous success
• Clear, targeted communication campaigns
• Mandatory SuiteVolunteer Training
• Template and toolkit for volunteers
• Empower volunteers to lead!
• We triage, track and help course correct
• We measure success and failure!
 Ad Hoc
 20 Volunteers
 2-3 offices
 5-10 Projects
 Global Program
 200 Volunteers
 80 projects
 16 offices

20. Tip #3:
Use volunteer champions and
ambassadors

21. 21
Senior Leader Involvement
Critical for program success
• Make the business case for
service
• Measure the impact
• Provide them with team
building experiences
Win Over
Key Leaders
• Have them serve regularly
with employees
• Showcase your executives
leading by example
• Help them connect with
nonprofit leadership
Make Them Visible
In Your Program
• Anoint senior executives as the
ceremonial captains of your
big initiatives
• Have them be ambassadors
(host lunch & learns, etc)
• Leaders should help with
promotion
Appoint Champions
To Key Initiatives
ADT Challenge!
d ay

22. 22
Local Committees
The backbone of the Always Cares program
Always Cares Committees
• Competitive application process launched by senior leadership (serving 2-
year term)
• Teams of 10-15 at our major centers, 5-6 at smaller centers, each led by
a team captain that is HQ’s point of contact
• Each is funded, and submits a quarterly proposal
• Each receives full branded kit (tents, table cloths, banners, camera, shirts)
• Developing recognition/awards program
• Provide training for personal and professional development
23 Committees Across North America
SOUTH FLORIDA
900 Employees
3 Facilities
Jacqueline Luu Krissy Kennedy
Local Team Captains

25. 25
 Be our voice locally
 Recruit a team to work with you
 Build local relationships with
non-profits
 Manage Community Connection
 Execute national campaigns at
your station(s)
 Promote events while getting
crewmembers engaged
 Help take JetBlue outside of the
airport and into your community
 Give back while having fun
CSR LIAISON
PROGRAM

26. The More Champions You Have – the Stronger the Program Will Be!
• SuiteImpact Teams (Hands-On):
• 2-3 Global Ambassadors/office each year
• Executive Sponsors for key events
• Department Champions who sponsor team building SuiteImpact events
• SuiteVolunteers (Pro Bono):
• Advisory Team – High Level Managers From Each Key Department
• Senior/ Junior Volunteer Pairs
• Volunteers tell their pro bono story in team meetings
• Thank you swag helps identify pro bono alumni in each office

27. Q&A
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• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
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28. Stay Informed
Blog:
www.VolunteeringIsCSR.org
Twitter:
@VM_Solutions
Newsletter:
Monthly ‘Good Companies’
newsletter - Sign up on the
blog!
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29. Save the Date – April 16th
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Transformative Value – Beyond Shared Value
Wednesday
April 16th, 2014
10 a.m. – 11 a.m. PT (1-2 p.m. ET)
Register here:
http://bit.ly/1p53QS0
Featuring:
Chris Jarvis
RealizedWorth
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