Yocanfinal20sept 5pm-100920070130-phpapp01


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Yo!Can is a national level annual competitive event, which aims to promote the spirit of social responsibility among the Indian youth.

Yo!Can provides a unique opportunity to students to develop and present their innovative ideas at a national platform which can work for betterment of society and environment as a whole.

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Yocanfinal20sept 5pm-100920070130-phpapp01

  1. 1. The Youth Social Idea Contest 2010 … ideas for a new India
  2. 2. ..needs a platform to voice their concern and express their ideas for societal and sustainable environmental growth. Today’s Youth…
  3. 3. Yo! Can <ul><li>Provides a unique opportunity to develop and present their innovative ideas at a national platform </li></ul><ul><li>A national level annual competitive event </li></ul><ul><li>Aims to harness the youth-ideas to develop India </li></ul><ul><li>Seek to enhance the spirit of social responsibility among the Indian youth </li></ul><ul><li>Yo! Can will also help the shortlisted participant in actually implementing the idea in a real life environment </li></ul><ul><li>Conducted across India among the students of professional courses </li></ul><ul><li>The entire event is spread across six months and is divided in four phases </li></ul>
  4. 4. <ul><li>3,500+ Professional College Coverage </li></ul><ul><li>150+ onsite campus workshops </li></ul><ul><li>100+ onsite college competition </li></ul><ul><li>100,000 Participants </li></ul><ul><li>10 Million Audience </li></ul>Yo! Can Reach
  5. 5. Focus Areas Environment Governance Social Issues Agriculture and Rural Technology I have an idea…to improve India Social Business
  6. 6. Environment <ul><li>Ideas which can directly or indirectly contribute to the improvement of environment, should touch at least one of the following issues </li></ul><ul><ul><li>Conservation of natural resources </li></ul></ul><ul><ul><li>Promote sustainable development </li></ul></ul><ul><ul><li>Energy management </li></ul></ul><ul><ul><li>Water resource management </li></ul></ul><ul><ul><li>Waste management </li></ul></ul><ul><ul><li>Wild life preservation </li></ul></ul><ul><ul><li>Biodiversity preservation </li></ul></ul><ul><ul><li>Climate change and Global warming </li></ul></ul>
  7. 7. Technology <ul><li>Ideas which can contribute to societal and environmental benefit by effectively using technology </li></ul><ul><li>Ideas which uses internet and other modern communication channels for execution </li></ul>
  8. 8. Agriculture & Rural <ul><li>Ideas which can utilize the agriculture capacity to create economic growth, should touch at least one of the following issues </li></ul><ul><ul><li>Organic Farming </li></ul></ul><ul><ul><li>Irrigation </li></ul></ul><ul><ul><li>Farmer Suicide </li></ul></ul><ul><ul><li>Food Processing </li></ul></ul><ul><ul><li>Rural Supply Chain </li></ul></ul><ul><ul><li>Food Security </li></ul></ul><ul><ul><li>Food Storage </li></ul></ul><ul><ul><li>Rural Finance </li></ul></ul><ul><ul><li>Agri Marketing </li></ul></ul>
  9. 9. Governance <ul><li>Ideas which can improve the quality of governance at Corporate, Social or Government level, should touch at least one of the following issues </li></ul><ul><ul><li>International Relationships </li></ul></ul><ul><ul><li>Electoral Reforms </li></ul></ul><ul><ul><li>Judicial Governance </li></ul></ul><ul><ul><li>Public administration and governance </li></ul></ul><ul><ul><li>Direct Taxation </li></ul></ul><ul><ul><li>Corruption </li></ul></ul><ul><ul><li>Corporate Governance </li></ul></ul><ul><ul><li>Cyber Governance </li></ul></ul><ul><ul><li>Local and Self Governance </li></ul></ul><ul><ul><li>Industry and Sectoral Governance </li></ul></ul>
  10. 10. Social Issues <ul><li>Ideas that can resolve issues which directly or indirectly affect many or all members of the society and are considered to be problems or controversies related to moral values or both, should touch at least one of the following issues </li></ul><ul><ul><li>Poverty </li></ul></ul><ul><ul><li>Population </li></ul></ul><ul><ul><li>Inflation and Price rise </li></ul></ul><ul><ul><li>Education System </li></ul></ul><ul><ul><li>Literacy </li></ul></ul><ul><ul><li>Child labour </li></ul></ul><ul><ul><li>Women Empowerment </li></ul></ul><ul><ul><li>Terrorism, Naxalism, Religious Violence </li></ul></ul><ul><ul><li>Economic Disparity </li></ul></ul><ul><ul><li>Honour killings </li></ul></ul><ul><ul><li>Racism </li></ul></ul><ul><ul><li>Sexual education and Awareness </li></ul></ul><ul><ul><li>Regionalism </li></ul></ul>
  11. 11. Social Business <ul><li>Ideas related to business which will help in overcoming poverty or problems which threaten people and society such as Education, Health, Technology access and environment </li></ul><ul><li>Ideas related to business whose objective is not only earning profit but also financial and economic sustainability </li></ul>
  12. 12. Participants Profile <ul><li>The competition will be conducted across India </li></ul><ul><li>Students from the colleges having campus in India and studying full time professional courses such as MBA, Engineering, Medical etc. can participate in the competition </li></ul><ul><li>All the students enrolled for fulltime courses in these institutes are eligible to participate in the competition </li></ul><ul><li>Participants should not be more than 30 years of age as on 31 st October 2010 </li></ul>
  13. 13. Event Format Stage 1 ideate Stage 2 Conceptualize Stage 3 Execute Stage 4 Evaluate online submission of ideas and intra college competition city level inter college competition zonal level competition national finals
  14. 14. Stage I - Ideate
  15. 15. Stage I: Flow of Events
  16. 16. Stage II - Conceptualize
  17. 17. Stage II: Flow of Events
  18. 18. Stage III - Execute
  19. 19. Stage III: Flow of Events
  20. 20. Stage IV – Evaluate…to win
  21. 21. Stage IV: Flow of Events
  22. 22. Awards
  23. 23. Students Award <ul><li>Spirit of Social Responsibility Award </li></ul><ul><li>Social Business Award </li></ul><ul><li>Environment Mitra Award </li></ul><ul><li>Agriculture Innovation Award </li></ul><ul><li>Technology Innovation Award </li></ul><ul><li>People’s Choice Award </li></ul><ul><li>Panelist Award </li></ul>
  24. 24. College Award <ul><li>Most Socially Responsible College </li></ul><ul><li>Most Environment Friendly College </li></ul><ul><li>Most Entrepreneur Friendly College </li></ul><ul><li>Most Socially Innovative College </li></ul>
  25. 25. Timelines
  26. 26. Timelines Activity Date Instt. Registration Closes 31 st Oct 2010 Campus Workshops 1 st Nov – 30 th Nov 2010 Student Registration Closes 3 rd Dec 2010 College Level Competition 6 th Dec – 25 th Dec 2010 City Level Competition 3 rd Jan – 15 th Jan 2011 Workshops (Online/physical) 20 th Jan 2011 Zonal Competition 9 th Feb – 12 th Feb 2011 Grand Finale 5 th March 2011
  27. 27. <ul><li>TV coverage - 6 Episodes + Promos </li></ul><ul><li>Radio coverage - 20,000 seconds +RJ Mention </li></ul><ul><li>Print coverage - 5000 Sq cms + Editorial </li></ul><ul><li>Digital Media promotions - 100 Mn hits </li></ul><ul><li>Extensive PR coverage </li></ul><ul><li>In campus promotion - Banner + Poster </li></ul><ul><li>BTL in 100 college </li></ul>Yo! Can – The Marketing Matrix
  28. 28. Yo! Can The Youth Social Idea Contest 2010 A competition to mobilise the vibrancy & freshness of the young India to generate ideas for the betterment of the country Email: [email_address] . +91-120-422 2838