Evolution, Information at the speed of thought

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Publishing in a globalised world. This is the first lesson spread over 3 classes. The bullet points are place holders...

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Evolution, Information at the speed of thought

  1. 1. PUBLISHING IN A GLOBALISED WORLD LESSON 1 — EVOLUTION, INFORMATION AT THE SPEED OF THOUGHT POST GRADUATE DIPLOMA IN PUBLISHING 2014 AMBEDKAR UNIVERSITY, NEW DELHI VIVEK MEHRA
  2. 2. WHAT IS A GLOBALISED WORLD? Availability Information at the speed of thought Content available across boundaries Consumption I will consume (content) as I want to — text, visual, audio, interactive I will consume when I want to — portability Choice I can read whatever I want I can pay what I think is appropriate
  3. 3. WHAT IS A GLOBALISED WORLD? Legal Diversity One man’s ‘legal’ is another’s ‘illegal’ Marketing and Selling My right to praise & criticise Social media — publishing friend or foe? Commerce (Diversity of) International Copyright — exhaustion of rights Taxation Cultural Diversity Language Diversity Regional Sensitivity
  4. 4. INFORMATION AT THE SPEED OF THOUGHT Internet — the newest publishing house Early Internet — content typographical Speed of content availability limited By computer speed By bandwidth By server speed What changed? Internet — the newest library Content goes digital
  5. 5. INFORMATION AT THE SPEED OF THOUGHT How is content made available? The Basics (word processors, typesetters) MS Word the first stop in content creation Overview of MS Word It’s greatest drawback QuarkExpress, PageMaker, InDesign Typesetting basics Typesetting goes digital The need for simplicity — the rise of the PDF
  6. 6. INFORMATION AT THE SPEED OF THOUGHT Visual Content The how and the why of visual content Combining Text and Visual Content The how Displaying Combined Content The how Search — my right to know The how Portability — my right to device The rise of content portability
  7. 7. DISCUSSION: INFORMATION AT THE SPEED OF THOUGHT Key Takeaways

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