PUBLISHING IN A GLOBALISED WORLD
LESSON 3 — CONTENT CONSUMPTION
POST GRADUATE DIPLOMA IN PUBLISHING 2014
AMBEDKAR UNIVERSI...
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
PRINT STILL RULES
PRINT SOLD DIGITALLY
OPPORTUNITY
Vivek Mehra
www.vivekmehra.i...
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
PRINT STILL RULES
WHAT IS PRINT TODAY
• Traditional book
• Traditional distribu...
TRADITIONAL PRINT
TRADITIONAL BOOK
• From publisher
• Consumed as a single user
• Consumed through a library
CUSTOM PRINT
...
CONSUMPTION MECHANISM
CONTENT CONSUMPTION
CONSUMER PREFERNCES
BRICK AND MORTAR
• Product moves physically across boundarie...
DELIVERY MECHANISM
CONTENT CONSUMPTION
DIGITAL IS NOT DIGITAL
DIGITAL PRODUCT
•PDF
•Tagged PDF
•ePub – standard for re-flo...
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
DIGITAL IS NOT DIGITAL
Vivek Mehra
www.vivekmehra.in
Archos Diffusion,Broadband...
Vivek Mehra
www.vivekmehra.in
How are the formats performing?
CONSUMPTION MECHANISMS
CONTENT CONSUMPTION
DIGITAL IS NOT DIGITAL
• Pay-per-view, online only
• Pay-per-view downloaded to...
DISCUSSION: CONSUMPTION – PRINT OR
DIGITAL?
Key Takeaways
Vivek Mehra
www.vivekmehra.in
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Content Consumption (how is content consumed)

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How is content consumed globally? From my classes at Ambedkar University.

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Content Consumption (how is content consumed)

  1. 1. PUBLISHING IN A GLOBALISED WORLD LESSON 3 — CONTENT CONSUMPTION POST GRADUATE DIPLOMA IN PUBLISHING 2014 AMBEDKAR UNIVERSITY, NEW DELHI VIVEK MEHRA Vivek Mehra www.vivekmehra.in
  2. 2. CONSUMPTION MECHANISMS CONTENT CONSUMPTION PRINT STILL RULES PRINT SOLD DIGITALLY OPPORTUNITY Vivek Mehra www.vivekmehra.in PRINT SOLD TRADITIONALLY
  3. 3. CONSUMPTION MECHANISMS CONTENT CONSUMPTION PRINT STILL RULES WHAT IS PRINT TODAY • Traditional book • Traditional distribution • Customized print product • Customized delivery chain (tailored to end customer) • Print on demand • On demand availability Vivek Mehra www.vivekmehra.in
  4. 4. TRADITIONAL PRINT TRADITIONAL BOOK • From publisher • Consumed as a single user • Consumed through a library CUSTOM PRINT • Content multi-sourced • Follows path of traditional book Vivek Mehra www.vivekmehra.in CONSUMPTION MECHANISMS CONTENT CONSUMPTION
  5. 5. CONSUMPTION MECHANISM CONTENT CONSUMPTION CONSUMER PREFERNCES BRICK AND MORTAR • Product moves physically across boundaries • Time to consumer is variable and long • Availability is questionable • Multi level supply chain management PRINT SOLD DIGITALLY • Birth of online stores • Faster in the hands of the consumer • Savings transferred to consumer • Option to rate content Vivek Mehra www.vivekmehra.in
  6. 6. DELIVERY MECHANISM CONTENT CONSUMPTION DIGITAL IS NOT DIGITAL DIGITAL PRODUCT •PDF •Tagged PDF •ePub – standard for re-flowable content, created by International Digital Publishing Forum •Kindle (MOBI bought by Amazon in 2005) •But are these all that exist… Vivek Mehra www.vivekmehra.in
  7. 7. CONSUMPTION MECHANISMS CONTENT CONSUMPTION DIGITAL IS NOT DIGITAL Vivek Mehra www.vivekmehra.in Archos Diffusion,Broadband eBooks (BBeB), Comic Book Archive file , Compiled HTML, DAISY – ANSI/NISO Z39.86, DjVu, DOC , DOCX, EPUB, eReader, FictionBook (Fb2), Founder Electronics, Hypertext Markup Language, iBook (Apple), IEC 62448,KF8 (Amazon Kindle), Microsoft LIT, Mobipocket, Multimedia eBooks, Newton eBook, Open Electronic Package, Portable Document Format, Plain text files, Plucker, PostScript, RTF, SSReader, TEBR, Text Encoding Initiative, TomeRaider, Open XML Paper Specification
  8. 8. Vivek Mehra www.vivekmehra.in How are the formats performing?
  9. 9. CONSUMPTION MECHANISMS CONTENT CONSUMPTION DIGITAL IS NOT DIGITAL • Pay-per-view, online only • Pay-per-view downloaded to device (offline) • Single device content • Multi device content • Searchable • Annotatable • Cut, paste, share, save • License, owned (subscription) Vivek Mehra www.vivekmehra.in
  10. 10. DISCUSSION: CONSUMPTION – PRINT OR DIGITAL? Key Takeaways Vivek Mehra www.vivekmehra.in

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