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Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013
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Vitaly Golomb
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Slides from my talk @chasopys via @happyfarmua, Kyiv, Ukraine May 29th, 2013
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Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013
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4-5, 2013DECEMBER 4-5, 2013 E U R O P E VENTURE SUMMIT E U R O P E VENTURE SUMMIT previously www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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“Designisnotjustwhatitlookslike. Designishowitworks.” SteveJobs www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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INTERFACE LOGIC 99%OFTHEWORLDDOESNOTUNDERSTAND THEMAGICOFPROGRAMMING YOURAPPLICATION DATA INTERFACE HOWUSERSSEEIT MAGIC www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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“Asfarasthecustomerisconcerned, theinterfaceistheproduct.” JefRaskin CreatorofAppleMacintosh www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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designdisciplines www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER GRAPHICDESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGEMANIPULATION
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER userexperience GRAPHICDESIGN PSYCHOLOGY KNOWLEDGEOFMEDIUM SENSEINTENT
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER ui/visual SUBSETOFUX& GRAPHICDESIGN DESIGNPRINCIPALS FORGIVENOS SURFACEFUNCTIONALITY
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER front-enddeveloper DESIGNEYE EXECUTEUX/UI BRIDGETOENGINEERING
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Designdisciplines www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
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www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Gooddesignisobvious. Greatdesignistransparent.” JoeSparano @joesparano
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user-centricdesign www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER NOSUCCESSFULPRODUCTHAS EVERCOMEOUTOFAFOCUSGROUP
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER "IfIhadaskedpeoplewhattheywanted, theywouldhavesaidfasterhorses." HenryFord
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designsuccess formula... www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER Vision + Feedbackfromcustomers/users + Culture(consistency&expectations) + Techniques JaredSpool/UIE @jmspool
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional
55.
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional self genius activity- focused
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designdriven Development www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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designgoesfirst www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Designisintelligencemadevisible.” DonNewgren
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER definetheproblemandlet designersdotheirjobs
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workingwith designers www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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whatdo designersneed? www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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hint: it’snotmoremoney www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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InterestingProblems
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CreativeEnvironment
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ASeatatTheTable
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howwouldyoulikeyourdesign? picktwo www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER FAST CHEAP GREAT FREE UGLY, RUSHED,AND CARELESS NEVERONTIME DOESNOT EXIST YOUGET WHATYOU PAYFOR DOESNOT EXIST TRASH DOESNOT EXIST
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER BUSINESS DESIGN ENGINEERING YOUR STARTUP
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M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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thanksfor yourattention www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
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wanttheslides? follow@vitalyg www.golomb.net | @vitalyg VITALY
M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER