Consumers spend over 4 hours a day using their mobile devices.Rather than being an alternative, it has passed desktop as the primary platform for Internet consumption. In a nutshell, mobile is in. Which is why, in 2018, it becomes essential for you to optimize for mobile conversions. However, how to identify where to begin? What are the resources and tools you would need to kickstart your strategy? To answer all such questions for you and more, we’re organizing a free webinar. HERE’S WHAT YOU CAN EXPECT TO TAKE AWAY: Key components to focus for mobile website optimization Understanding why mobile users do not convert How to provide a tailored mobile experience to visitors based on dynamic attributes A mobile site versus a responsive site and how these are different A walk-through of how VWO can help businesses accelerate their mobile websites

1. How To Optimize Mobile Conversions
in 2018
Matthew Pezzimenti
Founder, Conversion Kings
Utkarsh Rai
Growth Marketer, VWO

2. Ask Questions on Twitter
#AskVWO

31. What have we
learned so far?
Quick Recap
Why mobile users don’t
convert?
Website navigation on mobile
Cognitive load on user
Metric of planning

32. Why doesn’t
mobile convert? Mobile users are susceptible to
friction
Mobile traffic is different than
that of desktop:
- Intent
- Level of distraction
- Behaviour
A smaller screen, connectivity
issues, distraction, and other such
reasons cannot be blindly blamed
for low conversion rates.
Peek into our user’s life

33. Responsive website
Why is it not the same as mobile website?

34. Why our
responsive
website fails?
As we compete with the traditional pinch
& zoom mobile experience,
but is it enough?
As it is simply a replica of the
desktop site
It fails to offers:
● Context: Due to cognitive
overload
● Conversion environment:
As the UX is not optimized

35. Source
Beth Israel Deaconess Medical Center
Responsive Vs Mobile Optimized Website

36. Don’t Panic!
1. Businesses are still in the
discovery stage of figuring out
mobile best practices.
2. There’s an opportunity: As only
30% of SMBs are mobile
optimized.
There’s still a lot to be explored!
Not optimized for mobile?

37. Components of
Mobile
Conversion
How to achieve your
conversion goal?
Simplified communication
Ease of navigation
Building credibility & trust
Psychological triggers

38. Tough Mudder - The Case Study
Excess content in the first fold
Poor navigation filter
No trigger to action

39. Tough Mudder - Components to Focus
Simplified communication
Ease of navigation
Trigger for action

40. Running the Test
Prepared 7 Variations
Variation 2 produced a session value uplift of 9%!
Combined with the next 2 rounds of optimization testing,
they earned a session value uplift of over 33%!

41. Essentials of Mobile
Conversion Optimization
Building capacity for mobile
experimentation

42. Tips For Mobile
Conversion
Optimization in
2018
Take a step toward “Optimization”
Set micro goals for conversion
Adapt to the comfort level of the user
Address the fat finger syndrome
Sanity checks
Differentiate by intent and not by the user