Resources: University Library, Internet, and the Virtual
Organizations can be found on the student website at
http://ecampus.phoenix.edu
Select a PR scenario from the following list:
An organization is planning to introduce a new product or
service in another country.
An organization wants to position itself as a leader in embracing
diversity in the workplace.
An organization is experiencing security issues associated with
operating on the Internet.
An organization is moving one of its manufacturing facilities to
another country to maximize labor cost reductions.
An organization is re-evaluating its current PR policies and
strategizing future PR campaigns. It is trying to utilize both good
corporate citizenship (goodwill) and crisis management (ill-will)
PR approaches.
Select one of the Virtual Organizations that operates in your
selected scenario. This organization will be the basis for your PR
Campaign.
Attain your instructor’s approval before starting this project.
Prepare a 1,050- to 1,750-word detailed outline of your campaign
addressing the following:
• Identify the selected organization’s PR issues based on your
selected scenario.
• Identify your target audience for the PR Campaign.
• Discuss ethical implications related to the PR issues.
• Develop a market research plan to support your PR Campaign
strategy development.
• Analyze how the PR Campaign will affect the marketing function
of the organization.
• Analyze the similarities and differences between proactive and
reactive PR.
Format your paper consistent with APA guidelines.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper
1. MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper
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Resources: University Library, Internet, and the Virtual
Organizations can be found on the student website at
http://ecampus.phoenix.edu
Select a PR scenario from the following list:
An organization is planning to introduce a new product or
service in another country.
An organization wants to position itself as a leader in embracing
diversity in the workplace.
An organization is experiencing security issues associated with
operating on the Internet.
An organization is moving one of its manufacturing facilities to
another country to maximize labor cost reductions.
An organization is re-evaluating its current PR policies and
strategizing future PR campaigns. It is trying to utilize both good
corporate citizenship (goodwill) and crisis management (ill-will)
PR approaches.
Select one of the Virtual Organizations that operates in your
selected scenario. This organization will be the basis for your PR
Campaign.
2. Attain your instructor’s approval before starting this project.
Prepare a 1,050- to 1,750-word detailed outline of your campaign
addressing the following:
• Identify the selected organization’s PR issues based on your
selected scenario.
• Identify your target audience for the PR Campaign.
• Discuss ethical implications related to the PR issues.
• Develop a market research plan to support your PR Campaign
strategy development.
• Analyze how the PR Campaign will affect the marketing function
of the organization.
• Analyze the similarities and differences between proactive and
reactive PR.
Format your paper consistent with APA guidelines.
