3. 3
• Head office in Bangkok
• Portfolio companies must have team and customers in Southeast Asia
• Prefer transactional e-commerce businesses generating real revenue
• Two key areas of focus
– Venture fund (6 investments to date)
– Labs business (similar to Idealabs/Science, currently with 80 staff in Bangkok)
• Core founding team has over 10 years of experience in Southeast Asia,
with 3 major exits over 100m USD
Focused exclusively on Southeast Asia
Ardent Capital
4. 4
Southeast Asia is bigger (2x) than the US and bigger than the EU
Southeast Asian Population
5. 5
Source: International Telecommunications Union (Geneva)
Internet penetration grew significantly from 2000 to 2012
Singapore 36% 74%
Vietnam 0.25% 40%
Thailand 4% 26%
Indonesia 1% 15%
Malaysia 21% 66%
Philippines 2% 36%
2000 2012
6. 6
By 2020, over 60% of Southeast Asians will be online
24M
31M
18M
4M
55M
34M
194m
New internet
users
360m
Internet users
Source: We are Social, Accenture
2010 2020
62%
Estimated
internet
penetration
25%
2010 internet
penetration
7. 7
Source: The Digital Media and Attitudes of Southeast Asian Consumers 2011, Nielsen; eMarketer
14
19.8
21.5
25
16.6 16
20.5320.3
10.6
13.3
12
10.9
16.6
35.7
8.3
5.8 6.3
7.5
5.2 4.8
14
4 4.3 3.6
5
3.7 3.9
2.22
Indonesia Malaysia Philippines Singapore Thailand Vietnam USA
Hours Spent per Week on Media
Internet TV Radio Newspaper
Unlike the US, internet has surpassed TV in most
Southeast Asian countries as the #1 medium
10. 10
Smartphone sales have
been robust and are
expected to have a
compound annual growth
rate of 43% from 2008 to
2016, reaching 59 million
units in 2016
Source: GoogleResearch, Euromonitor 2013
11. 11 Southeast Asians are more willing to do all internet surfing
on their phones
65%
61% 60%
55%
37% 36%
31%
Indonesia Philippines Thailand Vietnam Singapore Malaysia Global
% of Consumers Who Say They Would be Happy to Do All
Their Internet Surfing on Their Mobile Devices
Source: Surfing Southeast Asia’s Powerful Digital Wave, Accenture
65% of the Indonesian population would be happy to do all their internet
surfing on mobile devices, compared to only 30% of the global population
12. 12 Southeast Asia is outpacing the US toward an equal
mobile/desktop traffic share…
92 91 91 90
86 85
82
76
71 69
8 9 9 10
14 15 18
24
29 31
95
94 93 92 92 91 89
86 88
85
5 6 7 8 8 9
11
14
12
15
0
10
20
30
40
50
60
70
80
90
100
2010-06 2010-09 2010-12 2011-03 2011-06 2011-09 2011-12 2012-03 2012-06 2012-09 2012-12 2013-03 2013-06
Mobilevs.Desktop%Traffic
Southeast Asia Desktop Southeast Asia Mobile USA Desktop USA Mobile
Mobile and desktop usage are rapidly converging in Southeast Asia
Source: StatCounter 2013
13. 13
Southeast Asians are Social
With 13.8m registered users, there are more Facebook
users in Bangkok than any other city in the world
(One cannot overstress how social Southeast Asia is)
Source: Accenture
14. 14 Southeast Asians spend a large share of their internet time
on social networks
16.1%
19.7%
21.6%
25.4%
30.8%
32.3%
41.5%
0% 10% 20% 30% 40% 50%
Singapore
Worldwide
Vietnam
Indonesia
Thailand
Malaysia
Philippines
Social Network Share of Time Spent Online
Source: Southeast Asia Digital Future in Focus 2013, ComScore
15. 15
43%
25%
20%
12% 9% 6%
19%
14%
52%
58%
56%
52% 58%
47%
54%
46%
5%
17%
25%
36% 34%
47%
27%
39%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Vietnam Philippines Thailand Malaysia Indonesia Singapore SE Asia Global
% of People Who Say They Are…
Not at all influenced Somewhat influenced Highly influenced
Source: Nielsen
73% of Southeast Asian consumers are influenced by ads on
social media, compared to 60% globally
73% 60%95% 83% 76%
16. 16
Source: Nielsen
Almost 70% of Southeast Asian consumers have ‘liked’ or
followed a brand, company or celebrity on a social network
79% 75%
69% 69%
61% 61%
69%
52%
17%
19%
26% 27%
35% 33%
26%
42%
4% 6% 5% 4% 4% 7% 5% 6%
Vietnam Philippines Malaysia Thailand Indonesia Singapore SE Asia Global
% of People Who…
Don't Know Have Never 'Liked' or Followed a Brand
Have 'Liked' or Followed a Brand
17. 17
1.95
2.71
3.86
4.80 5.07
7.57
9.90
13.05
2005 2006 2007 2008 2009 2010 2011 2012
Online Retail Sales Value in Indonesia, Malaysia, Philippines,
Thailand (US$ Billion)
E-commerce has seen spectacular growth in Southeast Asia
Source: Online Retailers in Emerging Asia to 2015, ICD Research
18. 18
Most e-commerce segments in Southeast Asia had
double-digit growth rates from 2005-2012, with
Sports & Leisure Equipment
and Electronics growing
over 63% and 47% on a
compound annual basis
Source: Online Retailers in Emerging Asia to 2015, ICD Research
19. 19 The ASEAN Economic Community (AEC) represents a
tremendous opportunity for business in Southeast Asia
Free flow of
goods
Free flow of
services
Free flow of
investment
Free flow of
capital
What it
means…
Free flow of
skilled labor
What it is
comprised of…
More attractive to foreign direct
investment
Easier to obtain/move capital across
the region
Easier to recruit talent from countries in
Southeast Asia
Cheaper and easier to sell goods across
borders
Easier to provide services and establish
companies in the region
In 2015, Southeast Asia will transform into an integrated market, making it easier
for businesses in Southeast Asia to expand
Source: ASEAN
20. 20
Online advertising is totally out of line
In Southeast Asia, people spend 44% of their media time online, but only 2%
of advertising spending is devoted to online advertisement; however,
e-commerce is changing this
Source: Euromonitor, Nielsen
50.87%
34.48%
4.79%
1.88%
32.32%
9.46%
14.63%
43.59%
0%
10%
20%
30%
40%
50%
60%
TV Print Radio Online
% of Total Ad Spend vs % of Total Time Spent on Media
% Ad Spend % Time Spent
out of line
21. 21
1. Big and Young – bigger than US (2x), bigger than EU, with a younger
population than both
2. Internet Focused – more time spent on the internet than on TV
3. Mobile – well over 100% penetration in most markets
4. Social and Socially Influenced – everyone is on social media (read
Facebook), and social advertising strongly influences purchase decisions
5. Growing fast – eCommerce CAGR of 31%
6. Disproportionately Spending Ad Dollars – significant disconnect
between time and money spent online vs TV
Southeast Asia also has:
• Less competition
• Available capital
Southeast Asia is:
Summary
22. 22
Expand into Southeast Asia
Start a company in Southeast Asia
Invest in Southeast Asia
Come and visit us in Bangkok
Next steps
