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Opportunity Day
SENA Development PCL.
June 9, 2014
Vision:
“The Company commits to be a real estate company that can respond
to customer’s needs at a middle-low level focusing on developing
assets to have the most value and integrated services to make it
easier to own and comfortable to live”
Mission:
 Conservative and prudent for stability (Trust & Strong Financial)
 Customer Centered Approaches
 Knowledge – Driven & Sharing to both industry & customer
 Corporate Social Responsibility (CSR) and transparent operation
Performance 1Q14
Project Up Date
Outlook 2Q14
Value for Investors
CSR
Q & A
Performance 1Q14
A m o u n t % A m o u n t % A m o u n t % A m o u n t %
T o ta l a sse ts 5 ,6 2 7 1 0 0 % 4 ,6 5 9 1 0 0 % 5 ,6 4 1 1 0 0 % 4 ,2 9 8 1 0 0 %
T o ta l lia bilitie s 3 ,1 7 9 5 7 % 2 ,3 7 3 5 1 % 3 ,2 2 6 5 7 % 2 ,0 6 2 4 8 %
R e giste r e d ca pita l 8 5 8 1 5 % 8 5 8 1 8 % 8 5 8 1 5 % 8 5 8 2 0 %
Pa id- u p ca pita l 7 1 5 1 3 % 7 1 5 1 5 % 7 1 5 1 3 % 7 1 5 1 7 %
S h a r e h o lde r 's e qu ity 2 ,4 4 8 4 4 % 2 ,2 8 6 4 9 % 2 ,4 1 5 4 3 % 2 ,2 3 6 5 2 %
B o o k v a lu e p e r s h a r e (B a h t / s h a r e )
T o ta l R e ve n u e s 3 7 6 1 0 0 % 3 6 9 1 0 0 % 2 ,0 7 5 1 0 0 % 1 ,7 3 9 1 0 0 %
Co st o f sa le s 2 2 9 6 1 % 1 9 7 5 3 % 1 ,1 7 3 5 7 % 9 3 0 5 3 %
Gr o ss pr o fit 1 3 6 3 6 % 1 6 2 4 4 % 8 2 8 4 0 % 7 5 5 4 3 %
S e llin g a n d a dm in istr a tive e xpe n se s 9 6 2 6 % 9 6 2 6 % 5 0 7 2 4 % 3 9 9 2 3 %
Ne t pr o fit 3 4 9 % 5 0 1 4 % 2 7 2 1 3 % 2 9 7 1 7 %
E a r n in g s p e r s h a r e (b a h t / s h a r e )
( Un it: M illio n Ba h t)
FO R T H E T H R E E -M O NT H P E R I O D S
E ND E D M A R C H , 2 0 1 4
Q u a r t e r 1 - 2 0 1 4 Q u a r t e r 1 - 2 0 1 3 2 0 1 3 2 0 1 2
3 .4 2 3 .2 0 3 .3 8 3 .1 3
0 .0 5 0 .0 7 0 .3 8 0 .4 2
Unit: Million Baht
0.00
100.00
200.00
300.00
400.00
500.00
600.00
700.00
800.00
Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
369
423
498
786
376
Millions
Total Revenue
0
100
200
300
400
500
600
700
800
Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
329
379
442
724
310
Total Transfer
0
100
200
300
400
500
600
700
800
Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
180
92
27
188
70
150 287 416
537
240
23
27
36
38
55
16
17
18
23
11
Housing Condo Rental Others
0
100
200
300
400
500
600
700
800
Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
180
92
27
188
70
70
173 309
416
121
80
114
107
120
119
Housing The Niche The Kith
77 MB
335 MB
128 MB
The Kith
The Niche
Housing
62%
24%
14%
Total Sale Q1/2014
• Housing 77 MB
• The Kith 128 MB
• The Niche 335 MB
Total Sale 540 MB
70 MB
19%
121 MB
32%
119 MB
32%
55 MB
14%
11 MB, 3%
The Kith The Niche
Housing
Rental
Others
Total Transfer Q1/2014
• Housing 70 MB
• The Kith 119 MB
• The Niche 121 MB
• Rental 55 MB
• Others 11 MB
Total Transfer 376 MB
Unit: Million Baht
925
755
828
162 165 206
295
139
2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
Gross Profit
420
295
270
49 36
60
125
33
2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
Net Profit
43% 45%
41%
46%
41% 43%
40% 37%
2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
GPM
20%
18%
13% 14%
9%
12%
16%
9%
2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
NPM
20%
23% 24%
28% 28% 28%
19%
26%
2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
SG&A
0.51
0.92
1.34
1.04
1.26
1.44
1.34 1.31
0.40
0.57
0.90
0.61
0.80
0.92 0.90
1.08
2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014
D/E Ratio
หนี้สินรวม เงินกู้ยืมสถาบันการเงิน
Project Update
แผนการเปิดตัวโครงการ ในปี 2557
Quarter 1 Quarter 3Quarter 2 Quarter 4
สนามกอล์ฟและ
คลับเฮ ้าส์
The Niche ID
บางแค และเสรีไทย
The Niche Mono
รัชวิภา
จำนวน 8 โครงกำร มูลค่ำ 5,000ล้ำนบำท
คลองหลวง
เอสวิลล์
รามอินทราคู้บอน
The Niche
บางนา Phase3 *
รามอินทรา คู้บอน
* มีความเป็นไปได้ที่จะไม่ใช่ปีนี้• โครงการใหม่ที่อยู่ในแผนการพิจารณา - ศาลายา (S-Ville ,The Kith)
- บางกระดี (S-Town, The Kith)
- เพชรบุรี (The Niche MONO)
แ CBD
2572
CBD
OUTER RING
SUBURB
SITE SELECTION
แ CBD
2572
CBD
OUTER RING
SUBURB
SITE SELECTION
Land Bank
เพชรบุรี
Land Bank
ศำลำยำ
Land Bank
บำงกระดี
โครงการปัจจุบัน ณ.วันที่ 31 มีนาคม 2557
Unit: Million Baht
ความคืบหน้า
อยู่ระหว่างงานก่อสร้างเสาเข็ม
เริ่มรับรู้รายได้ ในไตรมาส 2
The KITH ลาลูกกาคลอง 2 เฟส 2
เริ่มรับรู้รายได้ ในไตรมาส 2
The KITH ติวานนท์อาคาร A3,A6
เริ่มรับรู้รายได้ ในไตรมาส 2
The Niche MONO บางนา เฟส 2
Outlook 2Q14
Housing Condo Rental CSR
Life Style
Apartment
warehouse
Golf course
o Rearranging Internal process and
work flow
o QC Process
o Strengthening 360
๐ after sale service
o Partnership with “Precast” factory
to speed up construction process
and better economy of scale
o Improve yield in warehouse project
with solar roof top
Value for Investors
 Dividend Policy : Maintain
minimum 40% payout of net
profit
 Book Value: increase
constantly
2.53
2.91
3.12
3.36
-
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
Y2010 Y2011 Y2012 Y2013
Book Value
6.85%
9.05%
6.02%
5.51%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
Y2010 Y2011 Y2012 Y2013
Dividend Yield
126.68MB
167.40MB
117.93MB
107.92MB
* Price as at 22 Apr 2014 = 2.74 B.
Comparison Dividend (% per year)
Value for investors
6.03%
1.39%
5.08%
4.55%
5.63%
3.61%
2.62%
3.24%
2.12%
2.78%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
LALIN PRIN SIRI QH SENA SC NCH PS ANAN NOBLE
Source: http://www.settrade.com/
CSR
Q&A

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20140609 sena

  • 2. Vision: “The Company commits to be a real estate company that can respond to customer’s needs at a middle-low level focusing on developing assets to have the most value and integrated services to make it easier to own and comfortable to live” Mission:  Conservative and prudent for stability (Trust & Strong Financial)  Customer Centered Approaches  Knowledge – Driven & Sharing to both industry & customer  Corporate Social Responsibility (CSR) and transparent operation
  • 3. Performance 1Q14 Project Up Date Outlook 2Q14 Value for Investors CSR Q & A
  • 5. A m o u n t % A m o u n t % A m o u n t % A m o u n t % T o ta l a sse ts 5 ,6 2 7 1 0 0 % 4 ,6 5 9 1 0 0 % 5 ,6 4 1 1 0 0 % 4 ,2 9 8 1 0 0 % T o ta l lia bilitie s 3 ,1 7 9 5 7 % 2 ,3 7 3 5 1 % 3 ,2 2 6 5 7 % 2 ,0 6 2 4 8 % R e giste r e d ca pita l 8 5 8 1 5 % 8 5 8 1 8 % 8 5 8 1 5 % 8 5 8 2 0 % Pa id- u p ca pita l 7 1 5 1 3 % 7 1 5 1 5 % 7 1 5 1 3 % 7 1 5 1 7 % S h a r e h o lde r 's e qu ity 2 ,4 4 8 4 4 % 2 ,2 8 6 4 9 % 2 ,4 1 5 4 3 % 2 ,2 3 6 5 2 % B o o k v a lu e p e r s h a r e (B a h t / s h a r e ) T o ta l R e ve n u e s 3 7 6 1 0 0 % 3 6 9 1 0 0 % 2 ,0 7 5 1 0 0 % 1 ,7 3 9 1 0 0 % Co st o f sa le s 2 2 9 6 1 % 1 9 7 5 3 % 1 ,1 7 3 5 7 % 9 3 0 5 3 % Gr o ss pr o fit 1 3 6 3 6 % 1 6 2 4 4 % 8 2 8 4 0 % 7 5 5 4 3 % S e llin g a n d a dm in istr a tive e xpe n se s 9 6 2 6 % 9 6 2 6 % 5 0 7 2 4 % 3 9 9 2 3 % Ne t pr o fit 3 4 9 % 5 0 1 4 % 2 7 2 1 3 % 2 9 7 1 7 % E a r n in g s p e r s h a r e (b a h t / s h a r e ) ( Un it: M illio n Ba h t) FO R T H E T H R E E -M O NT H P E R I O D S E ND E D M A R C H , 2 0 1 4 Q u a r t e r 1 - 2 0 1 4 Q u a r t e r 1 - 2 0 1 3 2 0 1 3 2 0 1 2 3 .4 2 3 .2 0 3 .3 8 3 .1 3 0 .0 5 0 .0 7 0 .3 8 0 .4 2
  • 6. Unit: Million Baht 0.00 100.00 200.00 300.00 400.00 500.00 600.00 700.00 800.00 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 369 423 498 786 376 Millions Total Revenue 0 100 200 300 400 500 600 700 800 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 329 379 442 724 310 Total Transfer 0 100 200 300 400 500 600 700 800 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 180 92 27 188 70 150 287 416 537 240 23 27 36 38 55 16 17 18 23 11 Housing Condo Rental Others 0 100 200 300 400 500 600 700 800 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 180 92 27 188 70 70 173 309 416 121 80 114 107 120 119 Housing The Niche The Kith
  • 7. 77 MB 335 MB 128 MB The Kith The Niche Housing 62% 24% 14% Total Sale Q1/2014 • Housing 77 MB • The Kith 128 MB • The Niche 335 MB Total Sale 540 MB
  • 8. 70 MB 19% 121 MB 32% 119 MB 32% 55 MB 14% 11 MB, 3% The Kith The Niche Housing Rental Others Total Transfer Q1/2014 • Housing 70 MB • The Kith 119 MB • The Niche 121 MB • Rental 55 MB • Others 11 MB Total Transfer 376 MB
  • 9. Unit: Million Baht 925 755 828 162 165 206 295 139 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 Gross Profit 420 295 270 49 36 60 125 33 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 Net Profit 43% 45% 41% 46% 41% 43% 40% 37% 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 GPM 20% 18% 13% 14% 9% 12% 16% 9% 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 NPM
  • 10. 20% 23% 24% 28% 28% 28% 19% 26% 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 SG&A 0.51 0.92 1.34 1.04 1.26 1.44 1.34 1.31 0.40 0.57 0.90 0.61 0.80 0.92 0.90 1.08 2011 2012 2013 Q1/2013 Q2/2013 Q3/2013 Q4/2013 Q1/2014 D/E Ratio หนี้สินรวม เงินกู้ยืมสถาบันการเงิน
  • 12. แผนการเปิดตัวโครงการ ในปี 2557 Quarter 1 Quarter 3Quarter 2 Quarter 4 สนามกอล์ฟและ คลับเฮ ้าส์ The Niche ID บางแค และเสรีไทย The Niche Mono รัชวิภา จำนวน 8 โครงกำร มูลค่ำ 5,000ล้ำนบำท คลองหลวง เอสวิลล์ รามอินทราคู้บอน The Niche บางนา Phase3 * รามอินทรา คู้บอน * มีความเป็นไปได้ที่จะไม่ใช่ปีนี้• โครงการใหม่ที่อยู่ในแผนการพิจารณา - ศาลายา (S-Ville ,The Kith) - บางกระดี (S-Town, The Kith) - เพชรบุรี (The Niche MONO)
  • 14. แ CBD 2572 CBD OUTER RING SUBURB SITE SELECTION Land Bank เพชรบุรี Land Bank ศำลำยำ Land Bank บำงกระดี
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  • 20. เริ่มรับรู้รายได้ ในไตรมาส 2 The KITH ลาลูกกาคลอง 2 เฟส 2
  • 24. Housing Condo Rental CSR Life Style Apartment warehouse Golf course
  • 25.
  • 26. o Rearranging Internal process and work flow o QC Process o Strengthening 360 ๐ after sale service
  • 27. o Partnership with “Precast” factory to speed up construction process and better economy of scale o Improve yield in warehouse project with solar roof top
  • 29.  Dividend Policy : Maintain minimum 40% payout of net profit  Book Value: increase constantly 2.53 2.91 3.12 3.36 - 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 Y2010 Y2011 Y2012 Y2013 Book Value 6.85% 9.05% 6.02% 5.51% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% Y2010 Y2011 Y2012 Y2013 Dividend Yield 126.68MB 167.40MB 117.93MB 107.92MB * Price as at 22 Apr 2014 = 2.74 B.
  • 30. Comparison Dividend (% per year) Value for investors 6.03% 1.39% 5.08% 4.55% 5.63% 3.61% 2.62% 3.24% 2.12% 2.78% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% LALIN PRIN SIRI QH SENA SC NCH PS ANAN NOBLE Source: http://www.settrade.com/
  • 31. CSR
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  • 33. Q&A