2. Acme Packet – leader in session
delivery network solutions
§ Mission: enable delivery of
• Founded: 2000
trusted, first-class interactive
• HQ: Bedford, MA USA
communications and data
services across IP networks • NASDAQ: APKT
• 2011 revenue: $307M
• 2011 net income: $72M
§ Solutions to enable
• 850+ employees
all-IP evolution
§ Increase revenue
§ Lower total cost of ownership
§ Maximize network agility
§ Experienced
§ 1,850 customers
§ 150 IMS projects
2
3. Now there is 3 ways to make a call
What
does
a
RTC
feature
look
like?
phone service
Acme Bank Sign off
app service
feature
APKT
browser service
feature
Call Broker
3
5. Changing telco response to OTT
Old
§ The OTT threat is miniscule
§ Those are low-value minutes
§ Those are not minutes that would have
been on my network anyway
§ OTT’s don’t make any money
§ Our IMS services will be better
New
§ What if IMS (& VoLTE/RCS) doesn’t work? Existing customers Existing and NEW customers
§ How do I encourage more data usage?
§ Can we get in on the OTT action?
Innovation speed is critical
5
6. OTT service delivery challenges
Immediate Imminent
Practical core session Flexibility
management • Quickly adjust to changing service needs
• Works with many infrastructure & client
• Cost effective at low & high-end
devices
• Able to start small & grow rapidly
• Federates with network service
providers
Security
Service quality • Protect user information
• Maintain service availability during
• NAT & firewall traversal (i.e. HTTP & attacks
HTTPS only)
• Near PSTN-quality – media & Regulatory compliance
availability
• Current expectations: E911, lawful
• Consistent experience across devices
intercept, taxes
& interfaces
• Expect more IP network regulations, not
less
6
7. OTT service delivery implications
Immediate Imminent
Practical core session Flexibility
management • Off-the-shelf, but programmable for
flexible, rapid changes
• Light weight, dynamic core
session management • Quickly interoperable with any
device & network
• Smarter clients vs. omnipotent
core for scalability
Security
Service quality • Robust, service-intelligent security
• Client-side technologies to
overcome packet-loss & jitter
• Make all traffic look like web- Regulatory compliance
traffic (http & https, SSL, etc.) • Out-of-the box regulatory
compliance
7
8. What are the leading service
delivery architectures?
3GPP R10 IMS Web
DB
DB
AS AS AS
WS WS WS WS
LB-L
LB-G
Internet
8
9. Telco-OTT architectures
should be web-like
Web Telco-OTT
DB DB
DB DB
AS AS
AS AS AS DSC
Peering
partners
WS WS WS WS SMX SMX SMX
LB-L
LB-G LB-L
SLB-G
Managed IP
Internet Internet
Network
9
10. Telco-OTT architectures
should rapidly scale & adapt
Start-up High-scale
DB
DB
AS AS
DB
DSC
Peering
AS partners
SMX SMX SMX
SMX
LB-L
SLB-G
Managed IP Managed IP
Internet Internet
Network Network
10
11. Scaling strategies are changing
Hardware systems Virtual machines
Vertical scaling Horizontal scaling
Elasticity Manager
VirtualizaFon
Layer
11
13. Telco-OTT services are already here…
and delivering successful services in time-spans of months
13
14. Reaching users over the Internet
§ Acme Packet’s Tunneled Service Control
Function (TSCF) brings Services
§ Reliability
Service provider data center
§ Scalability
§ Security Web
SIP
MSRP
§ Firewall traversal
§ Mobility
§ and QoE to Internet-based Apps
Internet
Services
Best
Effort
Firewall
Access
Network
Packet
Loss
14
15. What is WebRTC?
§ What is WebRTC (Real Time
Communications)?
§ Emerging method of web-based
RTC
§ Another type of access
framework, same session delivery
challenges
§ Why the hype?
§ Web: most dynamic, innovative
place on planet
§ RTC has largely been absent
§ WebRTC delivers RTC to those
that create the Web
§ Why should you care?
§ WebRTC will be an important
access method in the future for
SPs, contact centers, and
enterprises
16. Telco-OTT increases
customers & revenue
Expand footprint -
Extend existing services to new
subscribers
Decrease churn -
Enhance current services to
existing subscribers
New service revenues –
Create new services and
subscribers
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