Next design manzini

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Next design manzini

  1. 1. Lens Lecture - Milano 20.05. 2010 NEXT design in the age of networks and sustainability Ezio Manzini, INDACO, Politecnico di Milano
  2. 2. Savannah 6.2.2010 NEXT good news design in thedesigners networks for age of and sustainability Ezio Manzini, INDACO, Politecnico di Milano
  3. 3. Savannah 6.2.2010 NEXT good news design in the age of networks for (new) designers and sustainability Ezio Manzini, INDACO, Politecnico di Milano
  4. 4. 危机 crisis
  5. 5. 危 danger 机 chance 80%
  6. 6. exit strategies
  7. 7. exit strategy 1 to fix the old economy
  8. 8. exit strategy 1 to fix the old economy exit strategy 2 to move to a new economy
  9. 9. exit strategy 1 to fix the old economy exit strategy 2 to move to a new economy next economy
  10. 10. a green, social, networked economy next economy
  11. 11. green economy highly eco-efficient services for a sustainable use of water, energy, food, materials, waste and land next economy
  12. 12. social economy new generations of services to face to emerging demands and to improve social cohesion next economy
  13. 13. networked economy unprecedented forms of organisation, new business models and services ideas, de-intermediated interactions. next economy
  14. 14. good news for (new) designers networked economy unprecedented forms of organisation, new business models and services ideas, de-intermediated interactions. next economy
  15. 15. next The next economy is not an utopia. It is here today, growing in the framework of the old economy. What we have to do is to recognize it and to chose what we want to do.
  16. 16. next signals of a possible sustainable future
  17. 17. signal n°1 individuals and communities are inventing new ways of living
  18. 18. food and agriculture
  19. 19. farmer markets
  20. 20. food coops
  21. 21. urban farms and gardens
  22. 22. urban farms gardens
  23. 23. community-supported agriculture
  24. 24. community-supported agriculture
  25. 25. food and agriculture local, de-intermediated food networks
  26. 26. cities and public spaces
  27. 27. ? neighbourhoods festivals
  28. 28. neighbourhood care
  29. 29. neighbourhoods gardens
  30. 30. neighbourhood restaurants
  31. 31. cities and public spaces local and open initiatives for public space renewal
  32. 32. welfare and social services
  33. 33. elderly self-helping communities
  34. 34. elderly self-helping communities
  35. 35. student residence at home
  36. 36. cluster 2 o 3 nurseries at home
  37. 37. welfare and social services collaborative services for an active welfare
  38. 38. signal n°2 digital platforms become catalysers of social resources
  39. 39. aggregate for social action
  40. 40. smart mob
  41. 41. mutual help circles
  42. 42. time/competence exchange
  43. 43. products/places sharing
  44. 44. digital services/platforms connecting communities, bridging virtual and physical spaces
  45. 45. people inventing new ways of living
  46. 46. people inventing new ways of living creative communities
  47. 47. people inventing new ways of living creative communities promising cases of social innovation
  48. 48. social innovation “Social innovation. New ideas that work in meeting social goals” The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006
  49. 49. social innovation social innovation “… another wave of social innovations is underway in the 2000s as the power of the Internet and the global media is harnessed to causes such as world poverty and environment” (The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006 )
  50. 50. social innovation social innovation “the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…” ( Barroso, UE President, 2.1.2009 )
  51. 51. social innovation social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages.
  52. 52. social innovation social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages. a design approach is needed too
  53. 53. design for social innovation
  54. 54. what to design? social innovation “The idea is simple: to find the most effective programs out there and then (provide the capital needed to) replicate their success in communities around the country that are facing similar challenges” to design enabling systems (Michelle Obama – White House Office of Social Innovation and Civic Participation 05.05.2009)
  55. 55. example community-supported agriculture
  56. 56. example
  57. 57. every week...
  58. 58. …we order organic food…
  59. 59. …and the local farm delivers it…
  60. 60. sometimes on the weekend…
  61. 61. …we visit the farm...
  62. 62. …to see the vegetables growing…
  63. 63. we give a hand to the farmers…
  64. 64. …we eat with them…
  65. 65. … and bring back our harvest.
  66. 66. sustainable qualities
  67. 67. food freshness
  68. 68. healthy week-ends
  69. 69. learning experiences
  70. 70. friendly relationships
  71. 71. enabling platform
  72. 72. digital interfaces accessibility
  73. 73. effectiveness logistic services
  74. 74. face to face interactions trust
  75. 75. beauty physical services
  76. 76. new designers?
  77. 77. design for social innovation pre-condition 1 think in a systemic/strategic way: consider products, services and communication as a whole; conceive and develop systemic solutions.
  78. 78. example urban bikes
  79. 79. moving innovative bike use bike sharing systems
  80. 80. moving BikeMi Bike sharing in Milano
  81. 81. special bikes
  82. 82. special parking blocks
  83. 83. special paying system
  84. 84. design for social innovation pre-condition 2 act as co-design facilitator: use design tools to feed the “strategic conversation” in the co-design process.
  85. 85. visualize viable solutions
  86. 86. create solution prototypes
  87. 87. support co-design processes
  88. 88. design for social innovation activities co-design tools local projects framework projects context improvement
  89. 89. design for social innovation activity 1 co-design tools tools specifically conceived to trigger and support co- local design processes projects framework projects context improvement
  90. 90. co-design tools scenarios ref. EMUDE- Emerging user demands for sustainable lifestyles Design Research for 6th Framework program of the European Community
  91. 91. 6 ways of doing… 5 persona 30 evolved solutions
  92. 92. co-design tools photo story ref. CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program
  93. 93. co-design tools co-design cards ref. CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program
  94. 94. co-design tools
  95. 95. co-design tools
  96. 96. co-design tools
  97. 97. co-design tools
  98. 98. design for social innovation activity 2 co-design tools local projects initiatives based social inventions, capable to make framework them more effective, accessible and replicable projects context improvement
  99. 99. shared rooms Housing New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects
  100. 100. shared rooms Housing New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects cases of innovative residential sharing, worldwide
  101. 101. shared rooms Housing New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects cases of innovative residential sharing, worldwide co-housing.it cohousing in Milano
  102. 102. enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
  103. 103. enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
  104. 104. housing / sharing people and motivations
  105. 105. housing / sharing shared services
  106. 106. housing / sharing green management
  107. 107. enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
  108. 108. processes and difficulties are analyzed shared Solutions visions definition Planning Meeting Activation Co-design Realization steps in the co-housing building process
  109. 109. enabling solutions are defined 1. digital platform to support a large community of interest conceiving the solution components
  110. 110. enabling solutions are defined 1. digital platform 2. real estate team to support a large to find suitable areas community of and solve related interest problems conceiving the solution components
  111. 111. enabling solutions are defined 1. digital platform 2. real estate team 3. community building to support a large to find suitable areas to help the group to community of and solve related arrive to a shared idea interest problems on what to do conceiving the solution components
  112. 112. enabling solutions are defined 1. digital platform 2. real estate team 3. community building 4. co-design team to support a large to find suitable areas to help the group to to support the group in community of and solve related arrive to a shared idea co-designing the shared interest problems on what to do services conceiving the solution components
  113. 113. a large “community of interest” is built potential co-housers express their interest
  114. 114. enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
  115. 115. concept co- development
  116. 116. co-housers community building
  117. 117. enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
  118. 118. an agreement is signed …
  119. 119. … the building phase can start!
  120. 120. enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
  121. 121. multi-user domestic appliances
  122. 122. design for social innovation activity 3 co-design tools local projects projects and programs that coordinate and direct a variety of self-standing local framework projects projects context improvement
  123. 123. Parco Sud Milano
  124. 124. problem: rural areas near the cites are under the pressure of the urban sprawl Parco Sud Milano
  125. 125. problem: rural areas near the cites are under the pressure of the urban sprawl EXPO 2015 Milano “Food and sustainability” Parco Sud Milano
  126. 126. planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
  127. 127. Traditional|industrialised agriculture Parco Sud Milano
  128. 128. Historical water-channels Parco Sud Milano
  129. 129. Traditional and old farmhouses Parco Sud Milano
  130. 130. planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
  131. 131. observation: social innovation in food systems is showing a variety of promising solutions.
  132. 132. observation: social innovation in food systems is showing a variety of promising solutions. farmer markets purchasing groups community vegetable gardens community-supported agriculture
  133. 133. planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
  134. 134. strategy: the proximity between farms and the city can be turned in an advantage considering its potentiality in terms of “zero-miles” food and tourism the pre-condition for developing this strategy is to develop a multifunctional farming Parco Sud Milano
  135. 135. design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism. Parco Sud Milano / Cascina Forestina
  136. 136. design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism. designer role: to facilitate the new vision co-creation and define the concepts of the 7 supporting projects. Parco Sud Milano / Cascina Forestina
  137. 137. planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
  138. 138. 7 self-standing projects to connect farmers and citizens digital platform common brand farmer market purchasing group food boxes visitor centre rural centre horticulture urban agriculture Parco Sud Milano
  139. 139. Farmers’ Market Parco Sud Milano
  140. 140. Green Purchasing Parco Sud Milano
  141. 141. Food Subscription Parco Sud Milano
  142. 142. Horticulture Parco Sud Milano
  143. 143. Visitors’ Centre | Park Point Parco Sud Milano
  144. 144. planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes work in progress...!
  145. 145. a new vision of city/farm relationship new food communities
  146. 146. design for social innovation activity 4 co-design tools local projects framework communication and network building to promote and projects sustain the diffuse social innovation and the related context design activities improvement
  147. 147. conclusions…
  148. 148. to build a sustainable future means to use at best the Planet resources 80%
  149. 149. to build a sustainable future means to use at best the Planet resources in a small, densely populated, highly connected planet, 80% social resources are the most abundant ones
  150. 150. to build a sustainable future means to use at best the Planet resources in a small, densely populated, highly connected planet, 80% social resources are the most abundant ones design can help
  151. 151. DESIS. an international network on design for social innovation and sustainability. desis-network.org
  152. 152. DESIS Network / international DESIS-Europe DESIS-USA DESIS-Middle East DESIS-China DESIS-India DESIS-Colombia DESIS-Brazil DESIS-South Africa DESIS-Australia DESIS-Local Networks DESIS-Local start-up DESIS-Local Projects
  153. 153. Thanks! sustainable-everyday.net desis-network.org

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