Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit
Upcoming SlideShare
Loading in...5
×
 

Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit

on

  • 4,856 views

Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate ...

Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.

Statistics

Views

Total Views
4,856
Views on SlideShare
4,669
Embed Views
187

Actions

Likes
12
Downloads
64
Comments
0

5 Embeds 187

http://www.vastplanet.com 167
http://www.slideshare.net 12
http://development.indianic.com 3
http://www.linkedin.com 3
http://s95606.gridserver.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit Ecommerce Strategy & Affiliate Marketing | Michael Vorel | Affiliate Summit Presentation Transcript

  • Affiliate Summit West 2010
    E-Commerce Site Deconstruction: Strategies for Affiliates
    Michael Vorel
    CEO, Vastplanet Corporation
    Twitter @michaelvorel
  • Who is Michael Vorel?
    • CEO / Founder - Vastplanet Corporation, 1998
    • Ecommerce Development
    • Internet Marketing (SEO, PPC, Social Media)
    • Affiliate Management
    • Consulting
    • Affiliate Marketer since 1999
    • 10 Years experience in computer industry
    • International product marketing, sales, marketing, purchasing & management
  • Agenda for Today’s Presentation
    • E-Commerce Today
    • Why Learn?
    • Merchant vs. Affiliate Needs
    • Market Conditions & Trends
    • E-Commerce Leaders
    • Conversion Techniques
    • Affiliate Strategies
    • Affiliate Examples
    • Basic & Advanced
  • Why Learn about E-Commerce?
    • E-Commerce Sites:
    • Create Consumer / Business Demand
    • Invest in Conversion & Acquisition Strategies
    • Understand Shoppers Needs
    • Promote Best Selling Items
    • Follow Trends & Economic Conditions
    • Reward You on Conversion!
    Understand Merchant = Affiliate Advantage
  • What do Merchants Want?
    • Customer Acquisition
    • Conversions
    • Pay for Performance Model
    • Reduction of Costs
    • Margin Preservation
    • Behavioral Analysis
    • Ability to Market Directly
    Image credit – macys.com
  • What do Affiliates Want?
    • Affiliate Income
    • High Conversions
    • Low Risk
    • Visitor Information
    • Ability to Remarket
    Image credit - getentrepreneurial.com
  • The E-Commerce Flow
    BUSINESS
    CONSUMER
    DIRECT
    DIRECT
    EcommerceMerchant
    Affiliate
    Affiliate
    DIRECT
    DIRECT
    Search
    Engines
    Mobile
    Other
    Social Media
  • Market Conditions 2009
    • Top 500 Merchants Revenue $115.8B (+11.7%)
    • Top 100 Merchants Revenue $98.6B (55% of total)
    • Amazon.com Revenue $19.17B (+29.5%)
    • Economic Forces
    • Luxury is Out & Necessity is In (changing)
    • Winners are investing in Technology
    • Social Media & Mobile is changing landscape
    Source: Internet Retailer 2009 Edition
  • Source: Internet Retailer 2009 Edition
  • What’s Selling?
    • Categories Rising
    • Apparel / Accessories
    • Food / Drug
    • Health / Beauty
    • Mass Merchant
    • Categories In Decline
    • Teen Clothing & Accessories
    • Hardware / Home Improvement
    • Housewares / Home Furnishings
    • Flowers / Gifts
    • Toys / Hobbies (rising)
  • What Categories Lead?
    Source: Internet Retailer 2009 Edition
  • Retailer Mix in Top 500
    Source: Internet Retailer 2009 Edition
  • Source: Internet Retailer 2009 Edition
  • Holiday Shopping 2009
    • Heavy Pre-Holiday Offers, Free Shipping
    • Traffic to Coupon Sites (+76% Nov)
    • Coupons.com, EverSave.com, RetailMeNot.com
    • 4 out of 5 online in U.S. visited a retail site (Nov)
    • $913 million on Tues - Dec 15 (Record)
    • 9 days this year, consumers spent $800+ Million in day
    • 48 Days of Online Shopping = $24.8 Billion (+4%)
    • Largest sales days - midweek (Mon, Tues, Wed, Thu)
    Data Source – ComScore
  • Holiday Shopping 2009
    • Toys, Consumer Electronics, Department Stores, each growing more than 30% vs. October 09
    • Toys Category (+33%)
    • ToysRUs, LEGO, Disney, American Girl
    • Consumer Electronics (+32%)
    • BestBuy, Walmart, RadioShack, eBay, Buy.com
    • Online Department Stores (+33%)
    • Walmart, Target, Sears, JCPenny, Macy’s
    Data Source – ComScore
  • Top E-Commerce Trends
    • Personalization
    • Mobile E-Commerce
    • Segmentation
    • Behavioral Profiles
    • Sharing - Social Media (Facebook, Twitter) 
    • Building Loyalty
    • Search
    • Product Reviews
    • Product Guides
    • Video  
  • Personalization (You, Your)
    • Welcome, Michael Vorel
    • We have Recommendations for You (behavioral learning)
    • Your Browsing History (cookies & account registration)
    • Rate These Items (social media, reason to return)
    • Remember You Saved these? (wishlist)
    • Your Communities (social media)
    • Want to See Today’s Deals? (Conversion)
    • Individual Treatment Creates Loyalty
  • Mobile Trends
    • Personalization
    • Sync with Account
    • Payment Integrated
    • Product Reviews
    • Select Products
    • Conversion 
  • Best Buy Mobile – Now think Affiliate…
  • Segmentation & Behavioral Profiles
    • Market Individually
    • Create Email Alerts
    • Convert Later
    • Compile Profile
    • Record Everything
    • Convert Now
  • Follow-Up Emails
    • Should be Personalized
    • Reminds me of purchase
    • Related Products
    • Up-Sell
    • Conversion Alternatives
  • Sharing is In
    • Email Sharing
    • Facebook, Twitter, Other
    • Creates Community
    • Creates Opportunity
    • Creates Conversions
  • Social Media (Facebook 5.5% share)
    • Affiliate Income
  • Video
    • Video Demos
    • Video Guides
    • Live Video
  • Amazon.com – Conversion Experts
    • 2008 Sales of $19.1B (+29.5%)
    • 275M visitors/mo (56.5m unique)
    • Converts 3.45%
    • Avg. Sale $170
    • Traffic Comes from:
    • Search Engines (32%)
    • New Shoppers (30%)
    • Return Shoppers (70%)
  • Amazon.com – Formula
    • Low prices + Great Selection
    • Free Shipping Offers
    • Amazon Prime (loyalty)
    • Personalization to the highest degree
    • Combination of account history and behavioral learning to convert.
    • Combines multiple merchants
  • Amazon.com – Related Conversions
    • More Items to Consider
    • Related to Items You Viewed
    • Inspired by Browsing History
    • Additional Items to Explore
    • Inspired by Your Shopping Trends
    • Customers with Similar Searches
    • Your Recent History
    • Your Recent Searches
  • Walmart.com
    • Connect With Others Like You
    • Save Money, Rollbacks
    • Value of the Day
    • Ship to Store
  • Apple.com
    • Visual Sell
    • Cross Sell, Up-Sell
    • Stay & Learn
    • Free Shipping
  • Charlotte Russe
    • Social Shopping
    • Visual Shopping
    • Community
    • Contests
  • Affiliate’s Who Understand
    • RetailMeNot.com
    • Offers.com
    • CouponCabin.com
    • eBates.com
    • CashBaq.com
    Image - http://blog.nbc.com/ross_blog
  • RetailMeNot.com
  • RetailMeNot.com
    • Popular Stores (shows Alternatives)
    • Today’s Top Coupons (related items)
    • Share the Love (Social Media)
    • Win the Gift Card (Email capture)
    • International Aspect
  • RetailMeNot.com
    • Excellent Search
    • Quick Poll (Social Aspect)
    • Newsletter & Email Alerts
    • Power Tools to Share
  • CouponCabin.com
  • CouponCabin.com
    • Our Favorite Coupons (shows Alternatives)
    • Social Media Icons (sharing connection)
    • Most Popular Coupons (community popularity)
    • Coupons by Email
    • Live Help (Helping before ecommerce transaction)
  • Offers.com
  • Offers.com
    • Integrates Articles (adds value to sales process)
    • Integrates DataFeed to show Savings (prepares consumer in advance)
    • Countdown (creates Amazon like experience)
    • Weekly Newsletter
  • Offers.com
    • Navigation (with options)
    • Social Media Icons (sharing connection)
    • My Offers (Personalization)
  • eBates.com
  • eBates.com - different approach
  • eBates.com
    • Immediate Signup
    • Rewards Shopper $5
    • Deals of Week
    • Featured Stores
    • Featured Coupons
  • eBates.com – Signup Email
    • Email Confirmation
    • Conversion Reminder
  • CashBaq.com
    • Visual Concept
    • Shop & Share
    • Latest Conversations
    • Rate, Review, Join
    • Login
    • Facebook Connect
  • CashBaq.com
    • Search by Stores, Coupons, Discussions, Deals
    Cash Back to Consumer
  • Affiliate Strategies to Implement
    Basic
    Advanced
    • Segmentation
    • Organize Popular Sections
    • Shadow the Merchant
    • Integrate Social Media
    • Add Shopping Guides
    • Best Sellers
    • Surveys
    • Live Help
    Personalization
    Account Registration
    Enhanced Search
    Mobile Applications
    Cross Sell & Related
    Email Alerts
    Loyalty
    International
  • Thank You
    Michael Vorel
    Vastplanet Corporation
    michael@vastplanet.com
    phone: 813-679-2660
    twitter @michaelvorel @vastplanet