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THE INCEPTION FRAMEWORK KICK-OFF PROBLEM ANALYSIS SOLUTION DESIGN SOLUTION DELIVERY PLANNING CONCLUSION
MINIMUM MARKETABLE FEATURES SYSTEM CONTEXTBUSINESS PROCESS ANALYSIS PRAGMATIC PERSONAS LIKES & DISLIKESUI DESIGN USER STORY MAPPING RELEASE THEMES STAKEHOLDER ANALYSISCRITICAL SUCCESS FACTORS VISION STATEMENTPAIN POINTS UI WIREFRAMES NON-FUNCTIONAL REQUIREMENTS TRADE-OFF SLIDERS USER STORIES MINIMUM VIABLE PRODUCT
VISION For (target customer) Who (statement of the need or opportunity) The (product name) is a (product category) That (key benefit, compelling reason to buy) Unlike (primary competitive alternative) Our product (statement of primary differentiation) taken from Geoffrey Moore’s book Crossing the Chasm
MMFS MINIMUM How small can a product be and still deliver benefit to someone? Benefit can be in the form of new information, a marketing demo or a new feature for end users MARKETABLE Each increment should deliver recognisable value FEATURES Some features cannot stand alone Others can be split