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Lean Startup
Al-Amjad Tawfiq Isstaif
@isstaif
Wikilogia Bootcamp for Startup
Weekend Damascus
Lean Launchpad - Steve Blank
Harvard MBA
© 2012 Steve Blank
© 2012 Steve Blank
Startups Search
Companies Execute

© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
Planning comes before the plan

‫التخطيط قبل الخطة‬
Business Models

© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
© 2012 Steve Blank
Waterfall / Product Management
Execution on Two “Knowns”

Requirements

Product Features: known
Design
Implementation
Veri...
More startups fail from
a lack of customers than from a failure of
product development

© 2012 Steve Blank
Customer Development

© 2012 Steve Blank
Agile Development

© 2012 Steve Blank
+

© 2012 Steve Blank
Hire and Build a
Functional Organization

© 2012 Steve Blank
Hire and Build a
Functional Organization

© 2012 Steve Blank
Founders run a
Customer Development Team
No sales, marketing and business development

© 2012 Steve Blank
© 2012 Steve Blank
Entrepeneur
Customer
Investor
Advisor
Lean Startup Cycle
Startup Stages
Meta-Iteration
Lean Startup Cycle
Lean Startup Cycle
Identify the riskiest parts!
• Product risk
– Getting the product right

• Customer risk
– Building a path to customers

•...
Risks
Rank your business models
• How to prioritize:
– Customer pain level (Problem)
– Ease of reach (Channels)
– Price/gross ma...
Forming your team
• Model 1:
– Problem team
– Solution team

• Model 2:
– One problem/solution team
• Development
• Market...
Applying the meta-iteration to risks
Applying the meta-iteration to risks
Applying the meta-iteration to risks
• Product risk: Getting the product right
– First make sure you have a problem worth ...
Applying the meta-iteration to risks
• Customer risk: Building a path to customers
– First identify who has the pain.
– Th...
Applying the meta-iteration to risks
• Market risk: Building a viable business
– Identify competition through existing alt...
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
Lean Startup | Wikilogia Bootcamp for SWDamascus
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Lean Startup | Wikilogia Bootcamp for SWDamascus

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Lean Startup | Wikilogia Bootcamp for SWDamascus

  1. 1. Lean Startup Al-Amjad Tawfiq Isstaif @isstaif Wikilogia Bootcamp for Startup Weekend Damascus
  2. 2. Lean Launchpad - Steve Blank
  3. 3. Harvard MBA
  4. 4. © 2012 Steve Blank
  5. 5. © 2012 Steve Blank
  6. 6. Startups Search Companies Execute © 2012 Steve Blank
  7. 7. © 2012 Steve Blank
  8. 8. © 2012 Steve Blank
  9. 9. Planning comes before the plan ‫التخطيط قبل الخطة‬
  10. 10. Business Models © 2012 Steve Blank
  11. 11. © 2012 Steve Blank
  12. 12. © 2012 Steve Blank
  13. 13. © 2012 Steve Blank
  14. 14. © 2012 Steve Blank
  15. 15. Waterfall / Product Management Execution on Two “Knowns” Requirements Product Features: known Design Implementation Verification Customer Problem: known Maintenance Source: Eric Ries http://startuplessonslearned.blogspot.com © 2012 Steve Blank
  16. 16. More startups fail from a lack of customers than from a failure of product development © 2012 Steve Blank
  17. 17. Customer Development © 2012 Steve Blank
  18. 18. Agile Development © 2012 Steve Blank
  19. 19. + © 2012 Steve Blank
  20. 20. Hire and Build a Functional Organization © 2012 Steve Blank
  21. 21. Hire and Build a Functional Organization © 2012 Steve Blank
  22. 22. Founders run a Customer Development Team No sales, marketing and business development © 2012 Steve Blank
  23. 23. © 2012 Steve Blank
  24. 24. Entrepeneur
  25. 25. Customer
  26. 26. Investor
  27. 27. Advisor
  28. 28. Lean Startup Cycle
  29. 29. Startup Stages
  30. 30. Meta-Iteration
  31. 31. Lean Startup Cycle
  32. 32. Lean Startup Cycle
  33. 33. Identify the riskiest parts! • Product risk – Getting the product right • Customer risk – Building a path to customers • Market risk – Building a viable business
  34. 34. Risks
  35. 35. Rank your business models • How to prioritize: – Customer pain level (Problem) – Ease of reach (Channels) – Price/gross margin (Revenue Streams/Cost Structure) – Market size (Customer Segments) – Technical feasibility (Solution)
  36. 36. Forming your team • Model 1: – Problem team – Solution team • Model 2: – One problem/solution team • Development • Marketing • Design
  37. 37. Applying the meta-iteration to risks
  38. 38. Applying the meta-iteration to risks
  39. 39. Applying the meta-iteration to risks • Product risk: Getting the product right – First make sure you have a problem worth solving. – Then define the smallest possible solution (MVP). – Build and validate your MVP at small scale (demonstrate UVP). – Then verify it at large scale.
  40. 40. Applying the meta-iteration to risks • Customer risk: Building a path to customers – First identify who has the pain. – Then narrow this down to early adopters who really want your product now. – It’s OK to start with outbound channels. – But gradually build/develop scalable inbound channels—the earlier the better.
  41. 41. Applying the meta-iteration to risks • Market risk: Building a viable business – Identify competition through existing alternatives and pick a price for your solution. – Test pricing first by measuring what customers say (verbal commitments). – Then test pricing by what customers do. – Optimize your cost structure to make the business model work.

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