The document performs a SWOT analysis of three major Indian political parties - the Indian National Congress (INC), Bharatiya Janata Party (BJP), and Aam Aadmi Party (AAP) - ahead of the 2014 Indian general election. For the INC, their strengths include their history and brand recognition, while their weaknesses are failures in governance and unfulfilled promises. For the BJP, their strengths are their leader Narendra Modi and economic development platform, while their weakness is lack of support from minority communities. For the AAP, their strength is their anti-corruption movement, while their weaknesses include inexperience in politics and limited resources.

2. ‘SWOT’ ANALYSIS
 Analysis Strengths.
 Analysis Weaknesses.
 Analysis Opportunities.
 Analysis Threats.

3.  Strengths :-
 INC is One of the oldest party in India.
 ‘Gandhi ‘ name use as a brand.
 Emotional and personal touch with poverty level ,
illiterate and rural area as well as urban people.
 New promises and past performance (food bill
lokpal bill )
 Present ‘Rahul Gandhi’ as young Leader .
 Longer area coverage and other UPA partys
positive

4.  Weaknesses:-
 Only promises less fulfilment
 Failure in good governance.
 High inflation, slow economy growth , corruption ,
 Unemployment .
 Violence against women

5.  Opportunity:-
 Attract Anti – Modi voting bank conversion.
 In fight between BJP & AAP congress make profit .
 INC Have opportunity to take minority and Muslim
vote bank.
 Rebuild image and increases wining sets in 2014
election.
 Telangana issue congress play important roll

6.  Threats :-
 Party internal unrest.
 AAP AND BJP
 Unhappy party leaders
 People want change in government ,

7. BHARATIYA JANATA PARTY.
 Strengths:-
 democratic party which power is not centralize
 present narendra modi as pm candidate.
 Growth and Development like Gujarat model.
 Good use of electronic media and social media.
 Positive opinion poll , and fever able condition.
 Youngster support .
 Leader ship skilled.

8. BHARATIYA JANATA PARTY
 Weaknesses:-
 Lack support from minority and Muslim
community
 Party condition in south India is very poor .
 Relation with RSS and Hindutva sangathan
 BJP are involved in godhra kand ,Babri Mosque
dispute .

9. BHARATIYA JANATA PARTY
 Opportunity :-
 2014 election BJP given party tickets to minority
leaders to convert minority vote bank.
 BJP could be in a position to win electoral fights in
states where it directly takes on Congress.
 business house are supported Narendra modi as
PM.
 New 12 cr. Voter register in 2014 election . BJP Try
to covert it on his voting bank.

10. BHARATIYA JANATA PARTY
 Threats:-
 Threats from state and national party like
congress, MNS , AAP , BJD.
 Internal unrest
 3rd fret ( BSP SAP CP ETC)
 SOUTH Indian party .
 Vote dividetion.

11. AAM AADMI PARTY.
 Strength:-
 Anti- corruption movement .
 Success in Delhi election and first government
 present Arvind Kejriwal as PM candidate.
 Higher popularity and clean image .

12. AAM AADMI PARTY.
 Weakness:-
 Limited financial resources .
 Fresher in politics and inexperience.
 Limited area only urban not in rural
 Lack of communication skill
 Failure to give good government in Delhi.
49days
 Fight against media .

13. AAM AADMI PARTY.
 Opportunity:-
 Big public support AAP given tuff fight to
congress and BJP
 2014 election AAP take opportunity to grow
there party
 Emotional support against corruption .
 Arvind Kejriwal is raising leader
 Attract anti-Congress voters

14. AAM AADMI PARTY.
 Threats:-
 Internal unrest
 public thing they are incapable
 They lost some support of middle class after
Kejriwal dharna, and somnath bharti incident.
 They take support from congress to run Delhi
government and there for they lost trust .

15. CONCLUSION UNDER SWOT ANALYSIS :-
 INC :- good family background, current ruling party
, good top to lower level relation but lack of
leadership, current situation is inferable.
 BJP :- popular leader, youngster support,
development model, positive opinion poll but lack of
minority community support , vote dividetion.
 AAP:- clean image , anti corruption policy , success
in Delhi election but fresher , inexperience, lack of
trust .
 Finally we say that in 2014 election BJP AND
CONGRESS are fight directly and AAP play