Monitor Your Online Reputation to Grow Your Law Practice
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Monitor Your Online Reputation to Grow Your Law Practice
- 1. MANAGE YOUR ONLINE REPUTATION OWN YOUR BRAND Tasha “TC”Cooper President of Upward Action® Founder of LawyersLaunchpad™
- 2. Value-based content that reinforces a clear identity is essential to building an influential brand and powerful reputation. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 3. WHAT’S A BRAND ANYWAY? Perception Reputation Value © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 4. BUILD YOUR ASSETS Before you can protect your online brand you’ve got to build one. Domain Name(s) Major Social Networks LinkedIn LinkedIn Company Page Twitter Facebook © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 5. CLEAN UP YOUR ACT Start with a Google search Complete personal profiles that are visible. Optimize your profiles with keywords Add a professional photo where possible. Let people know where they can find you. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 6. POSITION TO INFLUENCE Be Responsive Add Value Create content Distribute content Curate content © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 7. POSITION TO PROTECT Your law firm name Your name Key clients Key prospective clients Key players in your practice area © 2015 Upward Action LLCwww.LawyersLaunchpad.com
- 8. Leverage Your Time with Tools! © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 9. LET GOOGLE BRING INFO TO YOU Google Alerts (Me on the Web) www.Google.com/alerts © 2015 Upward Action LLC
- 10. TWEETS IN YOUR INBOX Tweet Alarm www.TweetAlarm.com © 2015 Upward Action LLC
- 11. GO DEEP WITH TWITTER Topsy www.Topsy.com © 2015 Upward Action LLC
- 12. REAL TIME STATS IceRocket www.IceRocket.com © 2015 Upward Action LLC
- 13. GET SENTIMENT AND MORE SocialMention www.SocialMention.com © 2015 Upward Action LLC
- 14. CREATE A SYSTEM . AUTOMATE IT. IFTTT (If Then, Then That) www.Ifttt.com © 2015 Upward Action LLC
- 15. AUTOMATE. AUTOMATE. AUTOMATE. Zapier www.zapier.com © 2015 Upward Action LLC
- 16. MONITOR WHERE LAWYERS LIVE ONLINE Avvo.com LawyerRatingz.com Superlawyers.com Martindale.com Lawyers.com Visit www.LawyersLaunchpad.com to learn more about these online communities. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 17. MANAGE NEGATIVE FEEDBACK Always take the higher ground. Remain professional, always. Never reveal client information in defense. Try to move the conversation offline. © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 18. A commitment to consistent action that strengthens your online brand. © 2015 Upward Action LLC www.LawyersLaunchpad.com THE SECRET TO MANAGING YOUR ONLINE REPUTATION
- 19. Build an influential online reputation with a strong social media program. We can help. Our social media management programs start at $750 a month. Let’s talk about it! Contact us at: LawyersLaunchpad@UpwardAction.com © 2015 Upward Action LLC www.LawyersLaunchpad.com
- 20. Connect with us online: Twitter: http://Twitter.com/UpwardAction Facebook: http://Facebook.com/UpwardAction LinkedIn: http://LinkedIn.com/UpwardAction © 2015 Upward Action LLC www.LawyersLaunchpad.com
Editor's Notes
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- Who are you? What can you offer? What are the benefits? What are your core values? Who is your ideal client? What’s the connection?
- Create content that portrays you how you’d like to be portrayed. The more entries that highlight your value, the less impact negative content will have.
- Twitter Facebook LinkedIn Blogging SoloSez
- Twitter Facebook LinkedIn Blogging SoloSez
- Twitter Facebook LinkedIn Blogging SoloSez