Does your website deliver footfall , if not why not ? Your website and your in house lawyers are a marketing asset and should be utilised .Everyone is capable of creating content and highlighting the benefits of your firm and should write at least 1 blog a month to promote the overall firm. Driving traffic to your business increases with content written daily. Content raises awareness of your firm and accurately attracts attention for the in house lawyer to showcase their expertise

1. SUSAN BOURKE LAW MARKETING LEGALRSS
What Kind of Asset is your Website ?

2. In the Legal Sector
change creates opportunity
Opportunity creates business
But for your firm to win that business clients are going to
need to notice you exist and that you have a
relevant solution to their need

4. Websites become glorified business cards
You cannot stand out from your
competitors by looking just like them
You Drown in a Sea of Sameness
QUOTE SIMON HAYHURST

5. Don’t Be Bland
Why Stand Out At All?

6. The priority goal of your website is to
attract new clients and business

7. The priority goal of your website is to
attract new clients and business day in
day out

8. CONTENT MARKETING EVIDENCES
AND PERSONALISES THE EXPERTISE
WITHIN YOUR LAW FIRM

10. You have to have
really good
content that
serves a purpose
for the user.That
piece of good
content is the
reason they hire
your law firm

11. RELEVANT DISTINCTIVE
CREDIBLE

16. IF YOUR LAW FIRM’S NAME AND REPUTATION
DOES NOT IMMEDIATELY COME TO MIND WHEN
A POTENTIAL CLIENT HAS A NEED FOR YOUR
SERVICES, YOU ARE VERY, VERY
IF YOUR LAW FIRM’S NAME AND REPUTATION
DOES NOT IMMEDIATELY COME TO MIND WHEN
A POTENTIAL CLIENT HAS A NEED FOR YOUR
SERVICES, YOU ARE VERY, VERY UNLIKELY TO
BE ASKED TO SOLVE THEIR PROBLEM

17. LINKEDIN &
TWITTER
FACEBOOK & INST
TIK TOK & YOU TU
SOCIAL MEDIA

18. There are many ways to use social media for
business growth.
Never forget the end goal is to use social media as a
way of attracting people to your website.
Don’t fall into the trap of over-relying on social networks
to build your practice, to the point that you aren’t actively
managing and growing your website, a platform you
100% control.

19. Create You
Tube videos as
a means of
increasing your
website traffic.

20. YOU TUBE CHANNEL

21. Creating and optimizing your business listing on
Google My Business will increase incoming
traffic.

22. LINK BUILDING
Promote content to audiences that are most
likely to link to it
IE: PRTB
PIAB
COURTS.IE
LAW SOCIE

23. of Law are you really good at and k

25. - Relevant
- Easy to Read
- Credible
- Honest
- Well Built
- Distinctive
- Up to Date
- Optimised for Mobile is Relevant
when Google searches for you
WEBSITE
SEO

26. - Retouch with clients via
email
- Use e-mail newsletters to
stay in touch
- People you have done
business with before
typically don’t mind hearing
from you via email
RETURN &
FIRST TIME
VISITORS
EMAIL MARKETING

28. Having a great website helps you organically turn
up higher in search results and delivers footfall
You cannot win business by copying your
competition

29. TrustPilotReviews
LEGALRSS SUSAN
BOURKE

30. Michael Monahan
Solicitor