Personal branding for School of Management

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  • According to a 2009 study by Harris Interactive, 45 percent of employers questioned said they used social networks to screen job candidates; 35 percent decided not to hire someone based on what they found.
  • Personal branding for School of Management

    1. 1. Personal BrandingMatthew MobbsZara Hooley
    2. 2. Intro and objectivesYou will have;• An understanding of the concept of Personal Branding• Space to reflect on your current use of social media• An introduction to a range of social media tools• Space to think about a Personal branding strategy
    3. 3. Ice BreakerHow do you present yourself to others?• 3 facts
    4. 4. ExerciseAround the room there are logos if onlineservices/tools. For each:1. What is it?2. What are your current impression or experiences of using it3. Colour code your use: Employability Study Social Entertainment
    5. 5. What is it? 1. Facebook 2. Twitter 3. LinkedIn 4. Blogs 5. Google+ 6. RSS 7. YouTube 8. Google 9. Social Bookmarking 10. BranchOut
    6. 6. How to engage with Social Media Twitter Facebook • Learning Network • Social Network • Follow anyone • Large companies • Share ideas and links have Fan Pages • Conversation LinkedIn Google+ • Professional Network • Circles make sharing • Digital CV and more private achievements • Company Pages • Large number of companies • Integration with other popular Google tools • Interests Groups
    7. 7. Case Studies• Dear Lisa Rudgers• Ulrike Schultz
    8. 8. Personal branding• How well do you know your strengths?• What do you want to say about yourself?• Who would it be beneficial to communicate this to?
    9. 9. Introduction to social media
    10. 10. Consider…How do you…• Keep up-to-date with developments in the area you want to work?• Network with peers/colleagues/potential employers?• Find jobs and partnership opportunities?• Promote yourself as a brand?
    11. 11. The Seven C’s of Digital Literacy• Changing - understand and adapt to new technologies for the purpose of career building.• Collecting - the ability to source, manage and retrieve career information and resources.• Critiquing - understand the nature of online career information and resources, and analysing usefulness for your career.• Connecting - build relationships and networks online that can support your career development.• Communicating - interact effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.• Creating - create online content that effectively represents you and your career online.• Curating – store and retrieve online information and mange your digital footprint and online networks to support your career.http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-career-my-presentati
    12. 12. CollectingThe ability to source, manage and retrieve information andresources
    13. 13. CollectingThe ability to source, manage and retrieve information andresources RSS Feeds and News readers
    14. 14. CollectingThe ability to source, manage and retrieve careerinformation and resources Critiquing Understand the nature of online information and resources, and analysing usefulness.
    15. 15. ConnectingBuild relationships and networks online that can support your careerdevelopment.What is a network?• people you know (and maybe the people who they know)• people who know you (and maybe the people who know them)• way of accessing help and advice• a way of providing help and advice• based on the idea of reciprocity
    16. 16. CommunicatingInteract effectively across a range of different platforms, to understand thegenre and netiquette associated with different types of interaction and to usethem appropriately within the context of career. Make a positive impression Manage your networks
    17. 17. CommunicatingInteract effectively across a range of different platforms, to understand thegenre and netiquette associated with different types of interaction and to usethem appropriately within the context of career. Make a positive impression Manage your networks
    18. 18. Do employers use it?http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
    19. 19. How to engage with Social Media Twitter Facebook • Learning Network • Social Network • Follow anyone • Large companies • Share ideas and links have Fan Pages • Conversation LinkedIn Google+ • Professional Network • Circles make sharing • Digital CV and more private achievements • Company Pages • Large number of companies • Integration with other popular Google tools • Interests Groups
    20. 20. Twitter“Twitter is a real-timeinformation networkthat connects you to thelatest stories, ideas,opinions and news aboutwhat youfind interesting.”
    21. 21. Getting Started - Profile Upload a professional Try and get a sensible username profile photo that fits your personal brandLink to you blog, Write a full profilepersonal website or describing what you doLinkedIn and why your using twitter
    22. 22. What to tweet abouthttp://www.businessinsider.com/heres-what-everybody-hates-about-your-tweets-2012-1?utm_source=twbutton&utm_medium=social&utm_campaign=sai-contributor%20via%20@bi_contributors– Business insider 01/02/2012
    23. 23. Summary and Tips • Create a full profile • Follow people, but not too many • Tweet interesting things and links • Amplify - Retweet • Use and follow #tags • Join the conversation!http://digitalmarketingburp.wordpress.com/2012/04/18/infographic-of-the-day-twitter-best-practice/
    24. 24. • Professional Network • Digital CV and achievements • Large number of companies • Interests Groupshttp://www.thesocialbizbuzz.com/blog/2011/09/the-lowdown-on-linkedin/
    25. 25. Get the most out of LinkedIn• Create a full Profile – Keep it up-to-date• Get Recommendations• Use Updates• Make Connections – Personalised• Research Employers – “Follow” for news and jobs
    26. 26. CreatingCreate onlinecontent thateffectivelyrepresents you andyour career online.
    27. 27. Creating PhotosSocial Bookmarks Documents and notes Videos
    28. 28. CuratingStore and retrieve onlineinformation and mangeyour digital footprint and Wordpressonline networks to supportyour career. BloggerBlogging• Blogs enable you to write longer, more in-depth reflections into activities you Posterous engage in• Can share via Social Media• Help with applying for jobs or mjmobbs.com right business documents
    29. 29. What employers say… http://www.youtube.com/watch?v=TZsrgg5x4es
    30. 30. Now Consider…How you will…• Keep up-to-date with developments in the area you work in?• Network with colleagues/peers/potential employers?• Find jobs, collaboration opportunities or customers?• Promote yourself as a brand? Make an Action Plan
    31. 31. Promoting yourselfLink your sites together Add selected link to your: • CV • Email signature Matthew Mobbs Learning Technologist Careers Service University of Leicester LE1 7RH e: mjm33@le.ac.uk Web: mjmobbs.com Twitter: @mjmobbs LinkedIn: http://uk.linkedin.com/pub/matthew- mobbs/7/381/48b
    32. 32. Protecting Yourself• Keep it private Do you want employer, lecturers,• Check your Social colleague, your Network Privacy Settings family to see it?
    33. 33. What next?• 5 mins talking to a partner about how you might use the strategies discussed today.• The Leicester Award for Employability: Online Networking• Dan Schawbel• PWC
    34. 34. Name Email/User Name

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