Banks On Social Media 1st July - 31st August 2016
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This document is a cross-channel report summarizing the social media performance of Bank of America, Chase Bank, Citibank, and Wells Fargo from July 1st to July 31st 2016. It shows that Bank of America generally had the highest engagement and number of posts/tweets/likes across platforms, while Chase Bank had the largest audience size and Wells Fargo saw the most growth. The report also lists the most engaging posts/tweets from each bank during this period.
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Banks On Social Media 1st July - 31st August 2016
- 1. Banks on Social Media June 1st – Aug 31st 2016
- 2. Cross Channel Report Jul 01, 2016 - Jul 31, 2016
- 3. Table of Contents Performance Snapshot Share of Voice Snapshot Audience Size Audience Growth Engagement Volume of Posts Likes Comments Customer Service Most Engaging Content Brands Analyzed in this report include: Bank of America, Chase Bank, Citibank, Wells Fargo Jul 01, 2016 - Jul 31, 2016
- 4. Jul 01, 2016 - Jul 31, 2016 Performance Snapshot Network Highest Audience Size Chase Bank Citibank Chase Bank Citibank Highest Growth Wells Fargo Wells Fargo Bank of America Chase Bank Highest Engagement Bank of America Bank of America Chase Bank Chase Bank
- 5. Jul 01, 2016 - Jul 31, 2016 Share Of Voice Snapshot Network Most Number of Posts Bank of America Citibank Bank of America Wells Fargo Most Number of Likes Bank of America Citibank Bank of America Citibank Most Number of Comments Bank of America Citibank Bank of America Wells Fargo
- 6. 0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M 4.00M 4.50M Bank of America Chase Bank Citibank Wells Fargo LinkedIn Instagram Twitter Facebook Audience Size Jul 01, 2016 - Jul 31, 2016
- 7. Audience Growth Jul 01, 2016 - Jul 31, 2016 -2.00% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% Bank of America Chase Bank Citibank Wells Fargo LinkedIn Instagram Twitter Facebook
- 8. Engagement Jul 01, 2016 - Jul 31, 2016 0 50 100 150 200 250 300 350 Bank of America Chase Bank Citibank Wells Fargo LinkedIn Instagram Twitter Facebook
- 9. Number Of Posts/Tweets Jul 01, 2016 - Jul 31, 2016 0 20 40 60 80 100 120 Bank of America Chase Bank Citibank Wells Fargo LinkedIn Instagram Twitter Facebook
- 10. Total Likes Jul 01, 2016 - Jul 31, 2016 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 Bank of America Chase Bank Citibank Wells Fargo LinkedIn Instagram Twitter Facebook
- 11. Total Comments Jul 01, 2016 - Jul 31, 2016 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Bank of America Chase Bank Citibank Wells Fargo LinkedIn Instagram Twitter Facebook
- 12. Customer Service – Reply Time (inminutes) Jul 01, 2016 - Jul 31, 2016 0 200 400 600 800 1000 1200 Bank of America Chase Bank Citibank Wells Fargo Twitter Facebook
- 13. Customer Service – Response Rate Jul 01, 2016 - Jul 31, 2016 0% 10% 20% 30% 40% 50% 60% 70% Bank of America Chase Bank Citibank Wells Fargo Twitter Facebook
- 14. Most Engaging Facebook Posts Bank of America 18-JUL-16, MON 11:00AM Carol and Warren have been making baseball memories together since 1952. In honor of their anniversa .. ENGMT. LIKES COMMENTS SHARES SENTIMENT 1,000 32,971 2,318 13,385 Positive Wells Fargo 01-JUL-16, FRI 12:07PM Hoping everyone has a great #4thofJuly weekend! ENGMT . LIKES COMMENTS SHARES SENTIMENT 578 811 150 355 Positive
- 15. In honor of their 64th anniversary, we invited Carol and Warren to the ballpark for a day to rememb.. 18-Jul-16, Mon 10:20AM ENGMT. FAV. REPLIES RETWEETS 960 2,156 30 840 Most Engaging Tweets #Citi CEO Mike Corbat talks leadership, company culture & the modern workplace with @Zillow CEO @Sp.. Fill in the blank. Passionate fans have one routine: Eat. Sleep. ______ soccer. 19-Jul-16, Tue 10:11AM ENGMT. FAV. REPLIES RETWEETS 543 1,012 24 330 06-Jul-16, Wed 01:15PM ENGMT. FAV. REPLIES RETWEETS 443 102 15 99 Bank of America Citibank Wells Fargo
- 16. This photo from our corporate archives features team members from our #Cleveland, Ohio office in 19.. 28-Jul-16, Thu 12:01PM ENGMT. LIKES COMMENTS FILTER 371 300 9 No filter Most Engaging Instagram Posts Happy July 4th! Hope everyone has a fun and safe #4thofJuly weekend. #IndependenceDay 09-Jul-16, Sat 06:52PM ENGMT. LIKES COMMENTS FILTER 355 162 2 No filter 01-Jul-16, Fri 12:44PM ENGMT. LIKES COMMENTS FILTER 345 246 11 No filter Wells Fargo Citibank Wells Fargo #Citi is in #Singapore today for the #WorldCitiesSummit! As a Patron Sponsor, we are excited to con..
- 17. "Too many people are not getting a fair opportunity to get ahead. We must find ways to help them mo.. 12-Jul-16, Tue 06:00PM ENGMT. LIKES COMMENTS 269 286 7 Most Engaging LinkedIn Posts We�re proud to be number 3 on Fortune�s list of the most generous companies. Thank you to our amazi.. 23-Jul-16, Sat 12:00AM ENGMT. LIKES COMMENTS 154 490 24 13-Jul-16, Wed 06:00PM ENGMT. LIKES COMMENTS 128 451 9 Chase Bank Wells Fargo Wells Fargo We are ranked #1 on the Muse’s list of “Amazing New Places to Work”! To learn more about our cultur..
- 18. GenerateYourOwnSocialMediaReport This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
- 19. Thank You For more information, please contact your account manager notjustnumbers@unmetric.com
- 20. Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook: