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Bourbon Brands
on Social Media
July 1st – August 31st 2016
Bourbon Brands : SocialMedia Report
This Report looks at how
Bourbon Brands
performed on
Facebook, Twitter, and Instagram
...
Comparison of
“Bourbon Brands”
on Social Media
July1st – August31st , 2016
Table of Contents
 Performance Snapshot
 Audience Size
 Audience Growth
 Engagement
 Customer Service
 Most Engaging...
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Jul 01, 2016 - Aug 31, 2016
Performance Snapshot
Network
Highest Audience
Size
Jim Beam Jim Beam Maker's Mark
Highest
Grow...
Jul 01, 2016 - Aug 31, 2016
Share Of Voice Snapshot
Network
Highest Volume Of
Posts
Four Roses Maker's Mark Maker's Mark
H...
0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Ros...
Audience Growth
Jul 01, 2016 - Aug 31, 2016
0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00% 20.00%
Bullei...
Engagement
Jul 01, 2016 - Aug 31, 2016
0 100 200 300 400 500 600 700 800 900
Bulleit
Jim Beam
Old Forester
Knob Creek
Make...
Share Of Voice – Volume Of Posts
Jul 01, 2016 - Aug 31, 2016
0 20 40 60 80 100 120 140 160 180 200
Bulleit
Jim Beam
Old Fo...
Share Of Voice - Like
Jul 01, 2016 - Aug 31, 2016
0 10000 20000 30000 40000 50000 60000
Bulleit
Jim Beam
Old Forester
Knob...
Share Of Voice - Comments
Jul 01, 2016 - Aug 31, 2016
0 500 1000 1500 2000 2500 3000 3500 4000
Bulleit
Jim Beam
Old Forest...
Customer Service - Reply Time (inminutes)
Jul 01, 2016 - Aug 31, 2016
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000...
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%
Bulleit
Jim Beam
Old Forester
Knob Creek
Maker's Mark
Wild Turkey
Four Roses
Twitt...
Most Engaging Facebook Posts
Wild Turkey
01-AUG-16, MON 7:00AM
The only thing our great story was missing
was a great stor...
Our story told like never before. Meet our
new Creative Director, Matthew
McConaughey. https://t.co..
01-Aug-16, Mon 06:57...
Getting ready for this #4thofJuly weekend.
What are your plans?
01-Jul-16, Fri 07:15PM
ENGMT. LIKES COMMENTS FILTER
700 2,...
Generate Your Own Social Media Report
This report was generated entirely by the
Unmetric Reporting Engine.
It took minutes...
Thanks!
Pleasecontactusat NotJustNumbers@unmetric.comformoreinformation.
Engagement is the measure of audience responses to a brand's content and activity on
a social network. To calculate the en...
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Social Media Report - Bourbon Brands July - August 2016

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Explore the social media strategies of top Bourbon brands that get them engaging. Insights into content, engagement, campaigns and more in this report.

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Social Media Report - Bourbon Brands July - August 2016

  1. 1. Bourbon Brands on Social Media July 1st – August 31st 2016
  2. 2. Bourbon Brands : SocialMedia Report This Report looks at how Bourbon Brands performed on Facebook, Twitter, and Instagram between July1st – August31st, 2016
  3. 3. Comparison of “Bourbon Brands” on Social Media July1st – August31st , 2016
  4. 4. Table of Contents  Performance Snapshot  Audience Size  Audience Growth  Engagement  Customer Service  Most Engaging Content  Facebook  Twitter  Instagram Brands Analyzed in this report include: Bulleit, Jim Beam, Old Forester, Knob Creek, Maker's Mark, Wild Turkey, Four Roses Jul 01, 2016 - Aug 31, 2016
  5. 5. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  6. 6. Jul 01, 2016 - Aug 31, 2016 Performance Snapshot Network Highest Audience Size Jim Beam Jim Beam Maker's Mark Highest Growth Bulleit Old Forester Old Forester Highest Engagement Wild Turkey Jim Beam Four Roses
  7. 7. Jul 01, 2016 - Aug 31, 2016 Share Of Voice Snapshot Network Highest Volume Of Posts Four Roses Maker's Mark Maker's Mark Highest Number Of Likes Wild Turkey Maker's Mark Maker's Mark Highest Number Of Comments Wild Turkey Maker's Mark Maker's Mark
  8. 8. 0.00M 0.50M 1.00M 1.50M 2.00M 2.50M 3.00M 3.50M Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses LinkedIn Instagram Twitter Facebook Audience Size Jul 01, 2016 - Aug 31, 2016
  9. 9. Audience Growth Jul 01, 2016 - Aug 31, 2016 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00% 20.00% Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses LinkedIn Instagram Twitter Facebook
  10. 10. Engagement Jul 01, 2016 - Aug 31, 2016 0 100 200 300 400 500 600 700 800 900 Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses linkedin Instagram Twitter Facebook
  11. 11. Share Of Voice – Volume Of Posts Jul 01, 2016 - Aug 31, 2016 0 20 40 60 80 100 120 140 160 180 200 Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses Linkedin Instagram Twitter Facebook
  12. 12. Share Of Voice - Like Jul 01, 2016 - Aug 31, 2016 0 10000 20000 30000 40000 50000 60000 Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses Linkedin Instagram Twitter Facebook
  13. 13. Share Of Voice - Comments Jul 01, 2016 - Aug 31, 2016 0 500 1000 1500 2000 2500 3000 3500 4000 Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses Linkedin Instagram Twitter Facebook
  14. 14. Customer Service - Reply Time (inminutes) Jul 01, 2016 - Aug 31, 2016 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses Twitter Facebook
  15. 15. 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Bulleit Jim Beam Old Forester Knob Creek Maker's Mark Wild Turkey Four Roses Twitter Facebook Customer Service - Response Rate Jul 01, 2016 - Aug 31, 2016
  16. 16. Most Engaging Facebook Posts Wild Turkey 01-AUG-16, MON 7:00AM The only thing our great story was missing was a great storyteller. Meet Wild Turkey’s new Creative .. ENGMT. LIKES COMMENTS SHARES 1,000 46,611 3,354 4,854 Old Forester 15-JUL-16, FRI 1:37PM You look hot. #FirstBottledBourbon #ServeUpSummer Old Forester Summer Lemonade Recipe: Fill Glass .. Maker's Mark 24-AUG-16, WED 2:00PM We don’t have beaches in Kentucky, but we can still craft plenty of deliciousness. ENGMT . LIKES COMMENTS SHARES 1,000 3,427 96 632 ENGMT.LIKES COMMENTS SHARES 968 6,597 226 1,075
  17. 17. Our story told like never before. Meet our new Creative Director, Matthew McConaughey. https://t.co.. 01-Aug-16, Mon 06:57AM ENGMT. FAV. REPLIES RETWEETS 990 450 27 222 Most Engaging Tweets 12 days until the release of #2016BirthdayBourbon #FirstBottledBourbon https://t.co/uo4jz6JAeJ Over 200 years of history at your fingertips. Go inside the World of #Beam. https://t.co/LpnF7EXAh8.. 21-Aug-16, Sun 02:21PM ENGMT. FAV. REPLIES RETWEETS 953 71 7 31 07-Jul-16, Thu 12:12PM ENGMT. FAV. REPLIES RETWEETS 888 735 24 203 Wild Turkey Old Forester Jim Beam
  18. 18. Getting ready for this #4thofJuly weekend. What are your plans? 01-Jul-16, Fri 07:15PM ENGMT. LIKES COMMENTS FILTER 700 2,517 64 No filter Most Engaging Instagram Posts 12 days until the release of #2016BirthdayBourbon #FirstBottledBourbon 25-Aug-16, Thu 06:57PM ENGMT. LIKES COMMENTS FILTER 670 301 18 No filter 21-Aug-16, Sun 02:18PM ENGMT. LIKES COMMENTS FILTER 660 297 16 No filter Maker's Mark Old Forester Old Forester
  19. 19. Generate Your Own Social Media Report This report was generated entirely by the Unmetric Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now
  20. 20. Thanks! Pleasecontactusat NotJustNumbers@unmetric.comformoreinformation.
  21. 21. Engagement is the measure of audience responses to a brand's content and activity on a social network. To calculate the engagement score, we weigh audience interactions on brand content such as Likes, Comments, Shares, based on their importance. We then divide their weighted sum by our estimate of the number of brand fans who actively receive and view such content. Appendix – Unmetric’s Engagement Score (Likes × 1 + Comments × 5 + Shares × 10) × 10000 (Community size) 0.8 Twitter: (Favorite x 1, Reply x 5, Retweet x 10) Instagram: (Likes x 1, Comments x 5) Facebook:

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