•Evolution started from 1883
•Importance increased since postwar
•World’s 1st color television came out
in 1939
•World’s 1...
 Sony is a Japan base group corporation founded by two
young men Masaru Ibuka and Akio Morita in 1946
 Sony is a multina...
 Akio Morita and Masaru Ibuka started partnership with $500 in
borrowed capital.
 Kazuo Hirai is a current Sony's presid...
 Sony entered in Indian television market in 1995

 Sony has 270 outlets in India with 23 direct branch location

 Sony...
• BRAVIA is an in-house brand owned by Sony which produces
high-definition LCD televisions, projection TVs and front
proje...
• BRAVIA replaces the "LCD WEGA”
• Principal design work for BRAVIA products is performed at
Sony's research facilities in...
• Sony Bravia Internet TV is the first TV to
incorporate Google TV,

• The 46- and 55-inch models of the XBR8 series
featu...
•Announced in 1966
•Two unique features
1. single-gun three cathode picture tube
2. vertically aligned aperture grille
• s...
• Also

known as FD TRINITRON

•Sony’s flat version of the Trinitron Picture tube.
•First introduced in 1998
• Four Primar...
•BRAVIA ENGINE is what makes a Sony Bravia Unique
•Sony introduced BRAVIA logo –replacing LCD WEGA since 2005
•XBR8 is a s...
Why SONY BRAVIA?
Spectacular picture quality
Good online video content
Sound quality
Exceptionally low input lag
Major competitors in India
• Samsung
• LG
• Videocon
Features

Samsung Smart TV PN51F8500

Sony Bravia XBR-55HX950

Audio Type

Surround

Surround

Height

28 in.

30.4 in.

T...
Market Share of Sony Television
Strengths
•
•
•
•
•
•

Strong Brand Image
Worldwide Reputation
High Market Share
High Quality Products
High Technology
Pio...
Strengths
• Diversification in Manufacturing Locations
Around the World
• Supports R&D Activities

• Ability to Provide Hi...
Weaknesses
• Less attention to their rivals.
• Diversifications in unsuitable businesses for
itself.
• They insist on thei...
Opportunities
• Continuous growth in their sectors.
• Increasing demand in technological products
around the world.
Threats
• Strong competition in the market.
• Short product lifecycle.
• Imitation of brand name and technology.
History of TV
History of TV
History of TV
History of TV
History of TV
History of TV
History of TV
History of TV
History of TV
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History of TV

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History of TV

  1. 1. •Evolution started from 1883 •Importance increased since postwar •World’s 1st color television came out in 1939 •World’s 1st transistor television by SONY in 1960
  2. 2.  Sony is a Japan base group corporation founded by two young men Masaru Ibuka and Akio Morita in 1946  Sony is a multinational conglomerate corporation  Earlier company was recognized by the name of Tokyo Tsushin Kogyo (TKK)  The company had changed the name to Sony after January 1958
  3. 3.  Akio Morita and Masaru Ibuka started partnership with $500 in borrowed capital.  Kazuo Hirai is a current Sony's president and chief executive officer (CEO)  Sony is one of Japan's largest corporations by revenue and had earned revenues of ¥6.493 trillion in 2012  Sony is the 3rd largest company in television sector in the world
  4. 4.  Sony entered in Indian television market in 1995  Sony has 270 outlets in India with 23 direct branch location  Sony Group has a four operating segments – Electronics , Motion pictures, Music and Financial Services  Sony had introduced the first color television in 1968  Sony is the second largest company in India in television segment
  5. 5. • BRAVIA is an in-house brand owned by Sony which produces high-definition LCD televisions, projection TVs and front projectors, home cinemas and the "BRAVIA Home Theatre" range for its parent company Sony • The name is an acronym of "Best Resolution Audio Visual Integrated Architecture". • All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005.
  6. 6. • BRAVIA replaces the "LCD WEGA” • Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.
  7. 7. • Sony Bravia Internet TV is the first TV to incorporate Google TV, • The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. • This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro
  8. 8. •Announced in 1966 •Two unique features 1. single-gun three cathode picture tube 2. vertically aligned aperture grille • shadow masks • visible support wires • anti-glare coating • patent protection on the basic Trinitron design ran out in 1996
  9. 9. • Also known as FD TRINITRON •Sony’s flat version of the Trinitron Picture tube. •First introduced in 1998 • Four Primary variants in FD TRINITRON 1. Super Fine pitch 2. Hi-Scan 3. WEGA 16:9 Enhanced 4. WEGA
  10. 10. •BRAVIA ENGINE is what makes a Sony Bravia Unique •Sony introduced BRAVIA logo –replacing LCD WEGA since 2005 •XBR8 is a series of Sony BRAVIA LCD high definition televisions –released in SEP 2008 •46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos •In Addition to the standard BRAVIA engine, there are 2 enhanced versions available 1. BRAVIA Engine EX 2. BRAVIA Engine Pro
  11. 11. Why SONY BRAVIA?
  12. 12. Spectacular picture quality Good online video content Sound quality Exceptionally low input lag
  13. 13. Major competitors in India • Samsung • LG • Videocon
  14. 14. Features Samsung Smart TV PN51F8500 Sony Bravia XBR-55HX950 Audio Type Surround Surround Height 28 in. 30.4 in. TV Type Flat-Panel Flat-Panel Brand Samsung Sony Weight 46.1 lbs 58.9 lbs Model PN51F8500 XBR-55HX950 Number Of Speakers 2 3 Display Resolution 1920 x 1080 pixels 1920 x 1080 pixels Screen Size 51" 55" WiFi Connection Built-in WiFi Built-in WiFi TV Family Line Smart TV Bravia Width 46.9 in. 50.4 in.
  15. 15. Market Share of Sony Television
  16. 16. Strengths • • • • • • Strong Brand Image Worldwide Reputation High Market Share High Quality Products High Technology Pioneer in the Industry as Being Creative and Innovative
  17. 17. Strengths • Diversification in Manufacturing Locations Around the World • Supports R&D Activities • Ability to Provide High Motivation to Its Employees • Loyal Customers
  18. 18. Weaknesses • Less attention to their rivals. • Diversifications in unsuitable businesses for itself. • They insist on their own formats. • Competitively high prices.
  19. 19. Opportunities • Continuous growth in their sectors. • Increasing demand in technological products around the world.
  20. 20. Threats • Strong competition in the market. • Short product lifecycle. • Imitation of brand name and technology.
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