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Sony Bravia LCD components and partners


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Sony Bravia LCD components and partners

  1. 1. Presented by Timothé Bourgeois Benoit Brunet Thomas Chouan Gregory Kouyoumdjian Clément Miquel
  2. 2. <ul><li>-Created in 1946 </li></ul><ul><li>-The company started to be famous thanks to the transistor radio in 1954 </li></ul><ul><li>-The actual name « Sony » was born in 1958 </li></ul><ul><li>-The first color tv « Trinitron » in 1968 </li></ul><ul><li>-The first VHS tape in 1978 </li></ul><ul><li>-The first LCD Bravia in 2005 </li></ul><ul><li>-The blu-ray at the end of 2006 </li></ul><ul><li>-The Bravia B4000 first flat screen portable 2008 </li></ul>Company Presentation / History
  3. 3. <ul><li>B est R esolution A udio V isual I ntegrated A rchitecture </li></ul><ul><li>High-definition product : Tv full-hd and Home-theater </li></ul><ul><li>The TV line goes from 32’ to 52’, all full HD (1080p) by HDMI </li></ul><ul><li>Technology DMeX, internet connection </li></ul><ul><li>The Eco Thinking </li></ul>The Bravia range “ Colors like no other”
  4. 4. Market Estimation
  5. 5. The LCD Matrix
  6. 6. Scheme of a TFT/LCD
  7. 7. <ul><li>It is a sandwich like structure </li></ul><ul><li>The liquid crystal filled between two glass substrates namely TFT Array Glass and Color Filter </li></ul><ul><li>Liquid crystals move according to the difference in voltage between the Color Filter and the TFT Glass </li></ul><ul><li>The main suppliers of Sony are AU Optronics (AUO) and Chi Mei Optoelectronics (CMO) </li></ul><ul><li>The micro-processor in the bravia range come from the sony’s factories. </li></ul><ul><li>A partnership with Intel is coming soon for the mps. </li></ul>The TFT/LCD structure and suppliers
  8. 8. <ul><li>With Samsung: </li></ul><ul><li>Creation of a join venture to build a factory in 2004 </li></ul><ul><li>A cost join venture of 2 bilions dollars </li></ul><ul><li>The factory is located in Tangjeong (south Korea) </li></ul><ul><li>60000 manufacture units by month </li></ul><ul><li>With Sharp: </li></ul><ul><li>Creation of a co-company </li></ul><ul><li>34% by sony </li></ul><ul><li>Located in Sakai (Japan) </li></ul><ul><li>Finish in march 2010 </li></ul><ul><li>Cost of building = 2,8 bilion dollars </li></ul><ul><li>Forcast on 36000 and 72000 manufacture units by month </li></ul>Partnerships
  9. 9. <ul><li>With IBM and Toshiba: </li></ul><ul><li>Factories Specialized in nano-burning </li></ul><ul><li>Semi-conductors </li></ul><ul><li>Electronic Chips </li></ul>Partnerships
  10. 10. <ul><li>AU Optronics : A U Optronics Corp. (AUO) is Taiwan's largest and a worldwide top 3 manufacturer of thin film transistor liquid crystal display panels (TFT-LCD). </li></ul><ul><li>Chi Mei: Optoelectronics : the 4 th largest supplier of TFT-LCD panels in the world </li></ul><ul><li>Intel : futur partnership for the mp in the TV </li></ul>Partnerships
  11. 11. Conclusion <ul><li>Sony has chosen to do a lot of partnerships </li></ul><ul><li>Because Partnership can reduce the costs </li></ul><ul><li>Because Partnership can guarantee a better quality </li></ul><ul><li>Partnership make the work of an Industrial marketer harder but is very efficient for the company </li></ul><ul><li>Recommendations </li></ul>
  12. 12. Sources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Employee from Praxair Electronics </li></ul>
  13. 13. Thank you for listening!
  14. 14. Do you have any questions? ?