1. Bert Verdonck & Mike Clark
@ReallyLinkedin

2. Agenda
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?

3. Changing Role of HR?
HR used to network
with potential employees
Today all employees are
networking with potential employees

4. How To Attract
The Best Talent?

5. Agenda
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?

6. Fundamental Principle 1
the REAL Power is in the 2nd Degree
1st Degree: everyone knows 250 people
2nd Degree: those 250 know 125 = 31.250
3rd Degree: 31.250 * 125 = 3.906.250
4th Degree: 3.906.250 * 125 = 488.281.250
5th Degree: 488.281.250 * 125 = 61.035.156.250

7. Fundamental Principle 1
the REAL Power is in the 2nd Degree

8. Fundamental Principle 2
the Networking Attitude
Networking Attitude
= sharing information in a reactive and proactive way
without expecting anything immediately in return
“Give and Receive”

9. Agenda
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?

10. Biggest Mistake?
Using LinkedIn as
a (passive) billboard
instead of
a (proactive) tool

11. 2 Biggest Problems
Not having clear goals or organisational strategies
Not knowing who the people in the best position are
to help you reach those goals

12. 5 Steps Success Strategy
1. Define a specific goal
2. Think of the people in the best position to help you reach your goal
3. Use “Advanced Search”
4. Look at the list for common contacts
5. Ask the person you have the best relationship with for a Magic Mail

13. Attractive Profile?

14. Company Profile?

15. Agenda
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?

16. LinkedIn Strategy Matrix© for Organisations
PASSIVE
ACTIVE STRATEGIES PROACTIVE STRATEGIES
STRATEGIES
Organization Branding, Job Branding, Ads, Job Posts, Interaction Find:
Openings, Products - Advertising Solutions (fee) - Talent Solutions (fee)
& Services - Talent Solutions (fee)
- Company Profile - Company Status Updates
CEO, Branding & Lead Branding, Visibility, Interaction See below (all co-workers)
Managers Generation - Status Updates
- Personal Profile
- Rich Media
All Co- Branding & Lead Branding, Visibility, Interaction Find:
workers Generation - Group Managers of internal and alumni - New customers
- Personal Profile Groups or external Groups - New employees
- Rich Media - Active member of internal and external - New partners
Groups - New suppliers
- Status Updates - Project members
- Share information & use Polls - Internal and
- Attend events and use (Sub)Groups external expertise
Fundamental Networking Principles

17. Agenda
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?

18. Giam Swiegers
CEO, Deloitte Australia

21. Case Study
“A LinkedIn Profile is Necessary to Be Considered as a Potential
Candidate”
Roos Van Vught, (ex-)Social Media Manager, Deloitte NL

22. Case Study
5 LinkedIn Top Tips Deloitte is applying:
Recruiters Personal Profiles are above standard
Personal Profiles of Hiring Managers and their team(s) are above standard
Contributing content in Groups
Social sharing of job openings
Posting of job openings via jobslots

23. Would you like to receive our HR package?
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Interviews with HR Directors
LinkedIn best practices & HR related articles
All updates and much more!
Hand in your business card now and we’ll send it to you

24. Find the right people

25. Agenda
Why is the role of HR changing?
Why are top organisations missing out on the best talent?
2 fundamental principles of (online) networking
LinkedIn Strategy Matrix© for Organisations
3 key strategies to be on top with LinkedIn
Case Study: Deloitte’s Social Media Success
How to find the right people?

26. Bert Verdonck
Bert is an international keynote speaker,
a LinkedIn Expert and a creative lifehacker.
Bert Verdonck
Bert is 1 of the first in the world.
How to contact Bert Verdonck?
bert.verdonck@reallylinkedin.co.uk
Bert is the co-author of 4 books: T: 020 313 73 313
@BertVerdonck
http://uk.linkedin.com/in/bertverdonck
www.how-to-really-use-linkedin.com
www.reallylinkedin.co.uk

27. Contact Mike for more info!
Tel: 020 313 73 313
E-mail: mike@reallylinkedin.co.uk

28. Contact Mike for more info!
Tel: 020 313 73 313
E-mail: mike@reallylinkedin.co.uk