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©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn Job Search Fundamentals, Part 1
©2013 LinkedIn Corporation. All Rights Reserved. 2
Agenda
1.  Get Noticed: Enhance your online image
2.  Get Inside Access: Maximize Job Seeker Premium
3.  Get Connected: Leverage and expand your network
4.  Get Opportunities: Find and land your dream job
©2013 LinkedIn Corporation. All Rights Reserved. 3
Ask a question: webinars@linkedin.com
http://premium.linkedin.com/jobsearch/faq.html
©2013 LinkedIn Corporation. All Rights Reserved. 4
Visit our Job Seeker Resources Page
http://premium.linkedin.com/jobseeker/resources.html
©2013 LinkedIn Corporation. All Rights Reserved. 5
Announcing Webinar Part 2
http://learn.linkedin.com/jobseeker
©2013 LinkedIn Corporation. All Rights Reserved. 6
Meet Lindsey
©2013 LinkedIn Corporation. All Rights Reserved. 7
Meet LinkedIn
§  Over 238 million professionals
§  3 million+ company profiles
§  Executives from every Fortune 500 firm
§  64% outside the U.S.
§  200+ countries
©2013 LinkedIn Corporation. All Rights Reserved. 8
1. Get Noticed
©2013 LinkedIn Corporation. All Rights Reserved. 9
Me
70%of employers have rejected a job candidate
because of information they found about that person online
85%of employers say that a positive online
reputation influences their hiring decisions
©2013 LinkedIn Corporation. All Rights Reserved. 12
©2013 LinkedIn Corporation. All Rights Reserved. 13
Live demo of a strong LinkedIn profile
ca.linkedin.com/in/kruller
©2013 LinkedIn Corporation. All Rights Reserved. 14
Develop a Strong, Keyword-Aware Headline
§  Client-focused, Big Idea Salesperson
§  Recent Ohio State Honors Grad and Publishing Intern
§  IT Project Manager Seeking New Opportunity
§  Senior Public Relations and Internal Communications Executive
©2013 LinkedIn Corporation. All Rights Reserved. 15
Get Strong Recommendations from Managers
DOtake advantage of LinkedIn
profile feature additions
©2013 LinkedIn Corporation. All Rights Reserved. 17
Add Sections to Enhance Your Profile
©2013 LinkedIn Corporation. All Rights Reserved. 18
Feature Your Volunteer Work
DOconsistently drive people
to your LinkedIn profile
©2013 LinkedIn Corporation. All Rights Reserved. 20
Update Your Status
©2013 LinkedIn Corporation. All Rights Reserved. 21
Tie LinkedIn to Your Other Efforts
Jane Doe
(800) 555-1234
Jane.Doe@xyz.com
Connect with me on LinkedIn:
www.linkedin.com/in/JaneDoe
©2013 LinkedIn Corporation. All Rights Reserved. 22
Tie LinkedIn to Your Other Efforts
©2013 LinkedIn Corporation. All Rights Reserved. 23
Tie LinkedIn to Your Other Efforts
Eric Kuhnn
811 Hay St. San Jose, CA - 650-555-1234
EricKuhnn@xyzco.com - www.linkedin.com/in/erickuhnn
Strategic Planning / Resource Allocation and Optimization / Process Improvements
Relationship Management / Staff Development / Coaching and Mentoring
OPERATIONS MANAGEMENT
Operations and Management Strengths:
•  Process Redesign / Change Management
•  Project and Operations Oversight
•  Cost Analysis and Reporting
•  Policy and Procedure Development
•  Risk Management / Quality Control
•  Technology Assessment
Operations Manager (2005-2009)
PERSONAL EXPERIENCE
Provided direction to 138-member team, implementing effective staff and resource management
strategies in global setting.
©2013 LinkedIn Corporation. All Rights Reserved. 24
2. Get Inside Access
©2013 LinkedIn Corporation. All Rights Reserved. 25
http://www.linkedin.com/jobseeker
©2013 LinkedIn Corporation. All Rights Reserved. 26
Job Seeker Premium Featured Applicant
Manager at XYZco
©2013 LinkedIn Corporation. All Rights Reserved. 27
Job Seeker Premium: Become a Featured Applicant
©2013 LinkedIn Corporation. All Rights Reserved. 28
Job Seeker Premium: Open Up to Opportunities
©2013 LinkedIn Corporation. All Rights Reserved. 29
Job Seeker Premium: Open Up to Opportunities
©2013 LinkedIn Corporation. All Rights Reserved. 30
Adding & Removing the Job Seeker Badge
©2013 LinkedIn Corporation. All Rights Reserved. 31
Job Seeker Premium: Contact Decision Makers
Rona Hallen
©2013 LinkedIn Corporation. All Rights Reserved. 32
Job Seeker Premium: Access Salary Data
©2013 LinkedIn Corporation. All Rights Reserved. 33
Job Seeker Premium: Network in Exclusive Group
Ken Orr
Follow Stacey
Bob Olaf and 1 other like this
comment by Lisa Jin
Michelle Stonalin
Bob Olaf commented in the group
©2013 LinkedIn Corporation. All Rights Reserved. 34
Job Seeker Premium: Sign-up, Tutorials & Tips
©2013 LinkedIn Corporation. All Rights Reserved. 35
3. Get Connected
70%of jobs are found through networking
©2013 LinkedIn Corporation. All Rights Reserved. 37
Step 1: Reach Out to Everyone You Know
©2013 LinkedIn Corporation. All Rights Reserved. 38
DON’Tsend a blast message to all of your LinkedIn
connections about your job search
©2013 LinkedIn Corporation. All Rights Reserved. 40
Step 2: Maximize Group Affiliations
©2013 LinkedIn Corporation. All Rights Reserved. 41
Coby Sexton
Vanessa Sun likes this
discussion by Jim Miller
including Michael Vansey and
Richard Dwelling
Jim Miller started a discussion:
Brian Cummings
Joe McGwin
©2013 LinkedIn Corporation. All Rights Reserved. 42
Find the Best Groups for You
©2013 LinkedIn Corporation. All Rights Reserved. 43
Step 3: Reach Out to New Connections
©2013 LinkedIn Corporation. All Rights Reserved. 44
Find New Contacts
©2013 LinkedIn Corporation. All Rights Reserved. 45
Carl Fisher
©2013 LinkedIn Corporation. All Rights Reserved. 46
Write Individualized Connection Requests
©2013 LinkedIn Corporation. All Rights Reserved. 47
©2013 LinkedIn Corporation. All Rights Reserved. 48
Request Introductions
©2013 LinkedIn Corporation. All Rights Reserved. 49
Hi Stephanie,
I am currently looking for a job in publishing and I’m interested in meeting
authors who might provide a few words of advice. I am a big admirer of
Rachel Lang and saw that you are connected to her. Would you be willing to
introduce me so I can ask for her guidance? Of course, if you are not
comfortable, I will understand. Thanks for considering my request!
Lindsey
Introduction to Rachel Lang?
Stephanie Jackson
Stephanie
Lindsey Pollak
Career & Workplace Expert /
LinkedIn Spokesperson
Tell Stephanie Jackson why you want to get introduced
(may get forwarded to Rachel Lang)
Rachel Lang
Author of 3 bestselling booksOrganizational Psychologi…
©2013 LinkedIn Corporation. All Rights Reserved. 50
4. Get Opportunities
©2013 LinkedIn Corporation. All Rights Reserved. 51
“What should I
do with my life?”
©2013 LinkedIn Corporation. All Rights Reserved. 52
Determine What You Want
©2013 LinkedIn Corporation. All Rights Reserved. 53
©2013 LinkedIn Corporation. All Rights Reserved. 54
Harvey Franklin
Bill Race
©2013 LinkedIn Corporation. All Rights Reserved. 55
1. Apply for Jobs on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 56
Advanced Job Search
©2013 LinkedIn Corporation. All Rights Reserved. 57
©2013 LinkedIn Corporation. All Rights Reserved. 58
3. Search for Jobs Elsewhere & Use LinkedIn For
Insider Research
©2013 LinkedIn Corporation. All Rights Reserved. 59
Using Company Pages
©2013 LinkedIn Corporation. All Rights Reserved. 60
Live demo of LinkedIn Company Page
©2013 LinkedIn Corporation. All Rights Reserved. 61
Apply with LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 62
Apply with LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. 63
Review
1.  Get Noticed: Enhance your online image
2.  Get Inside Access: Maximize Job Seeker Premium
3.  Get Connected: Leverage and expand your network
4.  Get Opportunities: Find and land your dream job
©2013 LinkedIn Corporation. All Rights Reserved. 64
©2013 LinkedIn Corporation. All Rights Reserved. 65
Questions
Hmmm…
©2013 LinkedIn Corporation. All Rights Reserved. 66
Job Seeker Premium: Sign-up, Tutorials & Tips
©2013 LinkedIn Corporation. All Rights Reserved. 67
Visit our Job Seeker FAQ Page
http://premium.linkedin.com/jobsearch/faq.html
©2013 LinkedIn Corporation. All Rights Reserved. 68
Visit our Job Seeker Resources Page
http://premium.linkedin.com/jobseeker/resources.html
©2013 LinkedIn Corporation. All Rights Reserved. 69
Announcing Webinar Part 2
http://learn.linkedin.com/jobseeker
Linkedin job search fundamentals part 1

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