1. MARK A. BERTRAND
5831 W. Campo Bello Dr. Glendale, AZ 85308
Cell: (602) 769-3444 markbertrand@rocketmail.com
MARKETING / SALES / PROJECT MANAGER
A dynamic, results-focused manager with an exceptional business perspective and successful experience managing
complex infrastructure projects to profitable results. Provide leadership, direction and guidance ensuring high levels
of service, productivity and efficiency in:
Social Media Marketing … Search Marketing … Marketing Analytics … Brand Recognition ... Lead Generation …
Sales/Closing Perfection … New Business Development … B2B and B2C Quality Customer Service … Planning /
Forecasting / Analysis ... Business Process Optimization ... Team Building / Development ... Cost Reduction /
Avoidance ... Direct Customer Negotiations … Documentation / Tracking ... Continuous Improvement Initiatives …
Web Development ... Management Team Infrastructure
EXPERIENCE
Traders Accounting, Peoria Arizona 6/09 – Present
(602) 393-3480
Director of Marketing & Sales
Traders Accounting is a national accounting firm focused primarily on providing services to active market
traders (often called day-traders). In this position I am responsible for marketing and advertising to generate
leads, the sales process to produce sales, and increase customer satisfaction for follow-up sales. This is
accomplished be leading a team of five employees through strategic initiatives that increased the number
and quality of leads, improved sales/closing ratio, and increased customer satisfaction. Results for efforts
are focused and measured by total dollar value of a client, department budget performance, and net
company profits.
• Establish department goals, costs, budgets, and projections.
• Develop and grow the social media marketing process.
• Designed the advertising effort and sales process to be a customer education.
• Manage initiatives and priorities in accordance with budget and company needs.
• Created internal procedures that define department objectives and protocol including job descriptions,
training, and company standards.
• Worked with the management team to develop a company wide image and policies focused on
customer retention and quality of services provided.
• Created and deployed two new revenue streams through new service offerings for both the existing
clients and an expanded market reach of new consumer and business to business clients.
• Attracted business to business relationships that gained multiple cooperative and mutually beneficial
projects between strategic alliance companies.
AZ ONLINE MARKETING, Phoenix, Arizona 9/99 – 3/09
(480) 247-2577
Program Director
Manage programs for various clients in the development of eCommerce domains from concept through test
and final launch. Directed a department of two managers and twelve employees in the designing and
managing of Internet marketing campaigns including landing pages, keyword targeting, Google and Yahoo
search marketing, social media, eMail lists, etc. Coordinated the activities of graphics designers, html code
writers, application development including server side operations with PHP, SQL, and CGI/PERL programs,
Flash Technology, search engine optimization experts, marketing and sales professionals. Worked directly
with prospects and clients negotiating needs, pricing and deadlines.
• Develop new business relations with customers through webinars, seminars, and telephone contact.
• Direct and recruit a diversified team of creative talents for completely designing and implementing
marketing and sales of eCommerce web sites.
2. MARK A. BERTRAND
Page 2
Cell: (602) 769-3444 markbertrand@rocketmail.com
EXPERIENCE continued (AZ Online Marketing)
• Created / refined business plan to integrate quality controls, milestones, metrics and risk management
with established SOPs, maintaining efficient and profitable operations.
• Deployed software solutions for users and company shared access with clients.
• Provide statistical analysis/web analytics to identify effective marketing reach and modify strategies to
increase revenues and better utilize client marketing investment.
KYOCERA AMERICA, INC., San Diego, California, http://americas.kyocera.com/ 8/97 - 9/01
(858) 576-2600 options:3,3,1
Senior Staff Quality Manager / Project Manager
Led and championed process-improvement initiatives to maintain high quality standards and consistently
meet customer requirements, contributing to continued revenue growth.
• Selected to spearhead quality systems implementation project, employing statistical applications and
resources, as well as internal measures and metrics, to successfully increase efficiency and productivity
in each business unit / profit center.
• Assessed / identified technical / engineering needs of five business units, establishing and galvanizing a
representative team to complete project ahead of schedule and under budget.
• Worked directly with customers to identify causes of quality defects, following through to effect process
changes, which reduced cost of quality more than $20K per month.
• Designed and introduced effective process changes including control plan development, and division-
wide applications of failure modes and defect analyses.
UNITED TECHNOLOGIES, INC., Hartford, Connecticut, http://www.utc.com/ 7/89 - 8/96
(800) 367-5690 X10424
Program Manager
Designed and implemented systems for improving quality of supplier-provided products, reducing quality
defects 83%, lead times as much as 40% and inventories 43%.
Continuous Improvement Manager
In a project manager capacity, implemented efficiency methods which reduced operational costs, improved
production time and increased employee participation in quality and cost-control efforts.
Process Engineer
Managed process and materials planning for profitable production of components and assemblies for the
Sikorsky Helicopter Division.
EDUCATION
California State University, San Marcos, California (1997 - 1998) (760) 750-4000 http://www.csusm.edu/
Master’s Program MBA (Marketing & Leadership)
Boston University, Boston, Massachusetts (1993-1994) (617) 353-4636 http://www.bu.edu/offices/all/
Master’s Program MS (Mathematics & Statistics)
Embry Riddle University, Daytona, Florida (1982-1986) (386) 226-6030 http://www.erau.edu/db/records/index.html
B.S. - Aeronautical Engineering
PROFESSIONAL DEVELOPMENT through Qualpro (800) 500-1722 http://qualproinc.com/
• Advanced Process Improvements with Statistics
• Advanced Experimental Designs
• MVT Designed Experiments
