The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of Growth Marketing, Atlassian
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June 22 & 23, 2016 at http://tractionconf.io.
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The Secret to Atlassian’s 10-Year Growth Streak by Archana Agrawal, Head of Growth Marketing, Atlassian
- 1. ARCHANA AGRAWAL • HEAD OF DATA SCIENCE AND GROWTH MARKETING • ATLASSIAN The Secret to Atlassian's 10-Year Growth Streak
- 2. 100 Million Monthly Active Users
- 3. STRUCTURE & SCALE WHERE TO START COMPETENCIES Agenda
- 5. AccessMeasurementCustomer It starts with a mindset
- 6. Structure Optimize messaging and experience A/B Testing
- 12. Structure Marketing Analytics Optimize messaging and experience Data Science Predictive analytics, complexity A/B Testing Business insights, recommendations, empower every employee Data integration, wrangling, quality, access Data Engineering Growth Product Marketers Activation, journeys and in-product messaging
- 13. Scale Central growth team Quarterly assignments, full funnel experimentation, user growth Incubator model Central growth team enables and accelerates SWAT teams Developers, analysts, designers
- 14. Competencies Process oriented Reduce time to insight Data Delivery Lower the technical bar for self- serving data Predictive Analytics Aim for scale and repeatability
- 16. Thank you! ARCHANA AGRAWAL • HEAD OF DATA SCIENCE AND GROWTH MARKETING • ATLASSIAN •