A compilation of the 60+ social media challenges The World newsroom ran from September 2012 to January 2015.

1. Everything the Social Bear taught you
in one presentation
Here are the skills that we learned over the
course of 60 social media challenges — skills that
you can continue to learn & use in your reporting.

2. Challenge: Use a hashtag
Skill learned: Find & track specific conversations on
Twitter
Date: Oct 2012

3. Challenge: Use @reply on Twitter
Skill learned: The value of listening & engaging
Date: Oct 2012

4. Challenge: Participate in #worldvotes and
#worldwatches
Skill learned: Add value to a conversation
Date: Oct 2012 & Nov 2013

5. Challenge: Find & use the Twitter handles of
your guests
Skill learned: Finding influencers
Date: Nov 2012

6. Challenge: Engage in a story you’ve
reported/produced
Skill learned: Continuing the conversation
(learning that reporting can still happen after
an on-air piece)
Date: Dec 2012

7. Challenge: Check your FB privacy settings
Skill learned: Managing public/professional
divide on Facebook
Date: Dec 2012

8. Challenge: Use Reddit to chase a story
Skill learned: Reddit as a reporting tool
Date: Jan 2013

9. Challenge: Use Facebook Interest lists
Skill learned: Listening for stories, trends and
sources on Facebook
Date: March 2013

10. Challenge: Create a Twitter list
Skill learned: Filtering the noise on Twitter
Date: March 2013

11. Challenge: Get on Instagram
Skill learned: Using Instagram in the field
Date: April 2013

12. Challenge: Use your phone as a tool in your
reporting
Skill learned: Smartphone journalism
Date: April 2013

13. Challenge: Use the audience selector on
Facebook posts
Skill learned: Managing Facebook professional
& personal selves
Date: June 2013

14. Challenge: Enable your “follow” button on
Facebook
Skill learned: Social listening on Facebook
Date: June 2013

15. Challenge: Use Facebook Graph Search
Skill learned: Finding & chasing sources on Facebook
Date: July 2013

16. Challenge: Create a Muck Rack profile
Skill learned: Building a professional presence
on social
Date: Oct 2013

17. Challenge: Subscribe to a subreddit
Skill learned: Reddit as a listening tool
Date: Nov 2013

18. Challenge: Embed a social post on pri.org
Skill learned: Finding social content to verify
and add value to your reporting
Date: Dec 2013

19. Challenge: Participate in the Newsroom
Facebook Group
Skill learned: Learning to use Facebook Groups
for conversation and engagement
Date: Jan 2014

20. Challenge: Make a Vine or Instagram video
Skill learned: Thinking about your radio
content, distributed to different platforms and
audiences
Date: April 2014

21. Challenge: Find location-based content on
social media
Skill learned: Social listening on Facebook
Date: July 2014

22. Challenge: Post about the newsroom
Skill learned: Transparency on social;
community building
Date: July 2014

23. Challenge: Analyze your followers
When the people I follow are online
Date: Aug 2014
Skill learned:
Viewing social as a
community, not a
one-way
conversation

24. Challenge: Interact with your stories on
different devices
Skill learned: Social listening on Facebook
Date: Sept 2014

25. Challenge: Use the Twitter analytics
dashboard
Skill learned: Social listening on Facebook
Date: Sept 2014

26. Challenge: Add the Newsroom Twitter list to
your Hootsuite or Tweetdeck
Skill learned: Listen and engage with what
your colleagues are up to
Date: Nov 2014

27. Challenge: Share your story with three
people, groups or stations
Skill learned: Thinking about where your story
will resonate
Date: Dec 2014

28. Challenge: Check FB Newswire in the AM
Skill learned: Social listening on Facebook
Date: Nov 2014

29. Thank you! —Social Bear

30. I’ll still be @Imthesocialbear
Come visit me on the 6th floor,
or tweet me with questions!