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War of Words: Myth-Busting Social Media, SEO & Content Marketing
 

War of Words: Myth-Busting Social Media, SEO & Content Marketing

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Presentation by Lee Odden of TopRank Online Marketing on the integration of social media, SEO and content marketing at NMX 2013. ...

Presentation by Lee Odden of TopRank Online Marketing on the integration of social media, SEO and content marketing at NMX 2013.

"There is no ROI in Social Media" and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe's, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels.

This presentation identifies and busts the most common myths about SEO, Social Media and Content Marketing plus provides insight into how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success.

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  • Tuesday January 8, 2013 12:00pm - 12:30pm Miranda #5This just in: "SEO is Dead", "There is no ROI in Social Media" and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe's, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels. This presentation will identify and bust the most common myths about SEO, Social Media and Content Marketing plus provide attendees with examples of how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success. Takeaways:- Distinguish fact from fiction about social, SEO and Content Marketing- Discover a model for integration that gets resultsSee examples of modern social, SEO & content in actionLee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web. Title: War of Words – Myth-Busting Social Media, SEO and Content MarketingAbout Lee Odden and TopRankWar of the Worlds – H.G. Wells, Orson WellsSEO MythKeep CalmSEO TruthSocial MythKeep CalmSocial TruthContent MythKeep CalmContent TruthIntegrateCustomer JourneyOptimize 360 ModelFast Save ServiceAmplificationOptimize 360 in ActionOptimize 360 in ActionTakeawaysFreebies – Download New Media Rat Pack – 52 Tips on Content Curation and Community BuildingOptimize BookThanks
  • TopRank Online Marketing – Walk the Talk content marketing agency.
  • War of the Worlds written in 1895 by H.G. WellsAdapted as a Radio show by Orson Welles Halloween1938 causing some panicThe perpetration of information as facts, leads to confusion, bad decisions and as in the case of this radio show, panic. The same issues occur with Social Media, SEO and Content MarketingThere are pontificators operating on outdated information, or simply trying to make a name for themselves, like HG Wells, that propagate such information.This presentation will outline some of the top “myths” about Social Media, SEO and Content Marketing” and BUST them with facts and first hand experience. I’ll also share a model for integrating online marketing tactics to help guide your strategy for 2013 and beyond.
  • http://www.trendhunter.com/keynote/2012-digital-ideas-keynotehttp://www.poynter.org/latest-news/media-lab/social-media/159102/social-media-seo-google-makes-search-results-personal/
  • http://us.acidcow.com/pics/20120817/horror_and_b_movie_posters_07.jpg
  • http://www.theatlantic.com/technology/archive/2011/08/will-social-networks-replace-search-as-our-primary-source/243447/http://www.outbrain.com/blog/2011/04/outbrain-content-discovery-report.htmlhttp://searchengineland.com/search-social-media-increases-ctr-by-94-percent-report-66231http://www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf
  • http://www.brandfog.com/CEOSocialMediaSurvey/BRANDfog_2012_CEO_Survey.pdfhttp://mashable.com/2012/04/02/pinterest-wayfair/http://marketingland.com/survey-facebook-best-for-b2c-sales-linkedin-for-b2b-20219http://www.demandgenreport.com/industry-topics/marketing-analytics/1702-b2b-buyer-survey-reveals-impact-of-social-media-on-vendor-selection-process.html#.UOxMrInjmP_
  • http://www.shutterstock.com/pic.mhtml?id=99451214
  • http://www.luxurydaily.com/millennials-more-likely-to-buy-brands-that-use-facebook-bcg/http://www.emarketer.com/Article.aspx?R=1008764http://www.emarketer.com/Article.aspx?R=1008675
  • http://www.customcontentcouncil.com/news/roper-finds-majority-consumers-value-custom-mediahttp://blog.hubspot.com/blog/tabid/6307/bid/5807/How-Many-Posts-Does-Your-Business-Blog-Need-to-Grow-Leads-At-Least-20.aspx
  • http://www.shutterstock.com/pic.mhtml?id=91890797
  • http://www.shutterstock.com/pic.mhtml?id=101127469
  • TopRank Online Marketing e-Book: 29 Secrets About Content Marketing & The Undercover Agents Who Shared ThemTopRank is a digital marketing agency offering integrated marketing consulting services ranging from content development to SEO to Online PR to Email Marketing and Social Media Marketing. Find us at: http://www.toprankmarketing.comhttp://www.toprankblog.comhttp://optimizebook.comContent Marketing World is the largest (and we think best) content marketing conference in the world. http://www.contentmarketingworld.com
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