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War of Words: Myth-Busting Social Media, SEO & Content Marketing


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Presentation by Lee Odden of TopRank Online Marketing on the integration of social media, SEO and content marketing at NMX 2013.

"There is no ROI in Social Media" and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe's, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels.

This presentation identifies and busts the most common myths about SEO, Social Media and Content Marketing plus provides insight into how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success.

Published in: Business