SlideShare a Scribd company logo
1 of 52
Download to read offline
@leeodden   #NMX
Content
            Search
             Social
              PR
                                        OptimizeBook.com




            1.2 Million Words
                      TopRankBlog.com
@leeodden                                                  #NMX
@leeodden   #NMX
@leeodden   Graphic by 97th Floor   #NMX
Myth: Social Will Replace Search

                         "Social is on the
                         verge of solving
                            all search
                           problems"




@leeodden                                #NMX
The Horror…


               I have to rely solely on my
                social network friends to
                     find products?

                      AHHHH!!!


@leeodden                                #NMX
KEEP
 CALM
   AND

OPTIMIZE
The Truth: Social & Search

                              92%                               Path to Purchase:


      41%                   Online adults use
                            search engines to
                             find information
                                                                   51%
                                                                      Search
    Of traffic driven to        on the Web
  content sites is search      Pew Research 2012

                                                                   48%
      11%                                                      Search + Social Media
  Is from social media.
         Outbrain 2011                                               1%
                                                                      Social
                                                                      GroupM 2011




                               Scales Image via Shutterstock
@leeodden                                                                           #NMX
The Truth: Social & Search
                        Consume




                                  I just had the best
                                  (or worst) steak in
                                  Las Vegas!
     What are the
     best steakhouses
     in Las Vegas?



   Discover
@leeodden                                Engage
                                              #NMX
@leeodden   Graphic by 97th Floor   #NMX
Myth: Social Has No ROI




@leeodden                             #NMX
“We started a blog and a Twitter
  account. It’s been 6 months and we
  haven’t made one sale.”




                                                          “I know what you
                                                          mean. We bought
                                                          10,000 Facebook fans
                                                          and… nothing.”



@leeodden                                                                 #NMX
                             Image Source: Shutterstock
KEEP
             CALM
               AND

            SOCIALIZE
@leeodden               #NMX
The Truth: Social ROI

        33%                       of                                                       30%                 lift in
   Millennial consumers                                                                     consumer purchase
  are more likely to buy a                                                                    intent & brand
      brand if it has a                                                                   recommendation from
      Facebook page                                                                          social campaigns
  Luxury Daily – Boston Consulting Group 2012
                                                                                               eMarketer, BzzAgent




                                                50%                      of Twitter
                                                followers are more likely
                                                to purchase from brands
                                                       they follow
                                                  eMarketer, Constant Contact/CMB study


                                                      Scales Image via Shutterstock

@leeodden                                                                                                                #NMX
@leeodden   Graphic by 97th Floor   #NMX
Myth: Quality Content is
                    Not Sustainable
                                                           Where will we
                                                           find people to
 We don’t have the                                         create all this
staff to write articles                                       content?
      every day.




                                                       There are only so many
  What if we run out
                                                         things we can write
   of things to say?
                                                          about “widgets”.




@leeodden                 Image credit: Shutterstock
                                                                        #NMX
KEEP
  CALM
   AND

EMPATHIZE
The Truth: Content-tinuity

    The solution to a never ending stream of high
   quality, relevant content that gets results over a
                 long period of time is:


                   To know the
                 Customer Journey

@leeodden                                          #NMX
What is Your Customer’s Journey?

                                                                                             Newsletter
                    Social Ads
             PPC                 Reviews                       Community
                                                                 Forum          Social Networks
         Email                      Blog
                                                  Website                             Blog
    Online Ads                       Media


    awareness        consideration             purchase             retention           advocacy

                             Email                     Store
                                                                         FAQ
             Word of Mouth                                                               Promotions
                                                               Knowledge Base
P
                                           Ecommerce
R    Radio
     TV
     Print




@leeodden                                                                                         #NMX
Engage

               Optimize 360 Model



     Attract                    Convert




@leeodden                                 #NMX
Optimize Across the Lifecycle
              Persona:                 Values:               Content:
              “Admin Jane”             = Fast                = Topics
              Influences CEO           = Save $              = Keywords
                                       = Service             = Media & Channel

  awareness    interest    consideration      purchase      retention      advocacy


                  Blog      Facebook       Email Offer   Tips Articles      Blog
     Fast
                 Byline         PPC          Locator     Newsletter       Soc Net

                   Ads          Blog           PPC        Loyalty          VIP
    Save $
                  Press        Reviews      Discount     Community       Referral

                 Article       Reviews       Display      Network        Referral
   Service
                 Media          Blog          Offers     Thank You       Rewards
@leeodden                                                                           #NMX
Search Keywords & Social Topics




            Download XLS at: optimizebook.com

@leeodden                                       #NMX
Editorial Plan:
            Optimized and Socialized




               Download XLS at: http://tprk.us/keyedcal
@leeodden                                                 #NMX
Content Amplification

                             Amplification


                Evergreen
                Repurpose     Syndication
                    d
      Brand
                 Curated
                             Off Site Posts
                Co-Created




@leeodden                                     #NMX
Infographic Novel




@leeodden                                                                             #NMX
            http://www.hostway.com/resources/infographics-videos/stalking-dead.html
Awesome Right?
  BUT…
  How do you get traffic to this?
  Ads, WOM, Pitching, “Go Viral”
  Can you count on that?
  How much does it cost?
  What if they:
  Optimized for social sharing?
  Optimized for search?
  Made it relevant & top of SERPs:
  “the stalking dead” “infographic novel”
@leeodden                                   #NMX
Let Me Tell You A Secret
                   http://tprk.us/cmsecrets

@leeodden                                              #NMX
                          Image Source: Shutterstock
@leeodden   #NMX
Discover – Consume - Engage



     Discover               Consume              Engage
Social Networks          PDF                    Contribute
Direct social messages   Slideshare             Download
Email                    Long form interviews   Subscribe
Blog                     Single images          Share
Search                                          Attend Conference

@leeodden                                                    #NMX
One Clever Question

            You're a secret agent on a mission
            and you're having a rendezvous with
            your agency contact after pulling a
            dangerous undercover operation.

            You now have a coveted secret. A
            content marketing secret.

            What secret for achieving success
            with content marketing will you
            share? The content marketing world
            depends on it!
@leeodden                                         #NMX
Content Marketing
             Thought Leaders
               Shared Their
                “Secrets”




@leeodden                       #NMX
@leeodden   #NMX
10 Long Form Interviews




@leeodden                             #NMX
Planned Repurposing

B2B          Enterprise   Enterprise   Enterprise   Top 10
Enterprise   SMB          SMB          B2B          B2B
SMB          B2B          Tools        SMB
Tools        Tools        Win budget   Tools        Marketing
Win budget   Win budget   B2B          Win budget   Tactics


B2B          Tools        B2B          B2B          Top 20
Enterprise   B2B          Enterprise   Enterprise
SMB          Enterprise   SMB          Tools
                                                    Content
Tools        SMB          Win budget   SMB          Marketing
Win budget   Win budget   Tools        Win budget   Tools



@leeodden                                                 #NMX
@leeodden   #NMX
All Content &
            Promotions Consider:
             “Findability”
             “Engagement”
             “Shareability”


@leeodden                          #NMX
What
            Happened?
            1. Created Demand
            2. Dominated Search
            Results
            3. Event Awareness
            4.
            Registrations, Sessio
            ns
@leeodden                    #NMX
Outcomes in 6 Days
43,000+ views on Slideshare
1,000+ PDF downloads

5000+ visits of interviews
3,300+ Retweets
200 “likes”
130 G+
100+ inbound links




@leeodden                             #NMX
@leeodden   #NMX
It’s a Matter of Perspective



@leeodden                       #NMX
To Optimize Is Continuous

Mutually Beneficial Goals for Brand & Customers
                               Hypothesis
                               Plan
                               Implement
                               Measure
                               Refine
                               Repeat

@leeodden                                 #NMX
Optimized Planning: WHAT & WHY

  1. View Search, Social & Content
  from 360 Degrees -- Holistically

            2. Optimize Everywhere:
            Marketing & PR, B2B or B2C, SME or LE

                    3. Research, Audit & Listen

                       4. Set Goals, Create a Roadmap

@leeodden                                               #NMX
Optimized Implementation: HOW

                   Audience & Personas
                 Keyword & Topic Research
                       Content Plan
                   Creation & Curation
                   Content Optimization
                    Social Networking
                        Promotion
                    Measure & Refine
@leeodden                                   #NMX
Tips &
                             Examples        Website         Email
                              eBook          Category      Newsletters
            Blog Posts


    Industry Media                                                     Guide to
       Coverage                                                       B2B Social
     Press Releases

                                   Practice Area                      Co-Created
 Prospect Brand
                        Social     (Topic - Keyword)                 Visual eBook
   Networking                                            SEO
                      Networking                                         with
                      Community                                      Conference
     Contributed
       Articles                                                         Off Site
     Guest Posts                                                      Commenting


             Topical Survey                                    Speaking at
                                           Topical
         “2013 Topic XYZ Survey”                               Conferences
                                        Resource Lists
@leeodden                                                                      #NMX
Content Constellation

            Topic B             Topic C


                      Social
                       Hub
 Topic A                                  Topic D



                      Topic E
@leeodden                                       #NMX
Measuring Business Value
 Social Content KPI’s     Business Outcomes

 •   Visits              • Shorter Sales
 •   Views/Impressions     Cycles
 •   Fans                • Increased Order
 •   Friends               Quantity, Frequency
 •   Followers           • More Referrals
 •   Comments            • Share of Voice
 •   Likes               • Improve Service
 •   Google Plusses      • Lower Marketing
 •   Links                 Costs
 •   SERPs               • Grow Revenue
 •   Search Traffic      • Improve Profits
@leeodden                                 #NMX
Optimize to Scale: Who

                    Assess your organization’s
                    “optimization readiness” &
                    identify training opportunities.



                     Make integrated search,
                     social & content marketing
                     part of your processes.


@leeodden                                              #NMX
Optimize Is A State of Mind




@leeodden                                 #NMX
Takeaways

  1. Discovery, consumption & engagement, not
     “search vs. social”
  2. Measure social with the right yardstick –
     assist vs. direct
  3. Integrate content planning with optimization
     & social promotion, measure & refine



@leeodden                                       #NMX
Freebies!

  Visual eBook Co-
  Created by 52
  NMX Speakers
  Ungated Download:
  tprk.us/newmediaratpack


   This Preso: Myth-Busting Social, SEO & Content
                tprk.us/bustamythppt

@leeodden                                       #NMX
Deep Dive: OptimizeBook.com
                    “Optimize is the playbook you’ll need
                    to run an effective program.”
                    Scott Monty, Ford


                    “Optimize shows you how to put
                    content, search & social to work for
                    your business.”
                    Ann Handley, MarketingProfs


                    “Optimize shows you how to put
                    content, search & social to work for
                    your business.”
                    Joe Pulizzi, Content Marketing Institute

                    “If I were lazy, I could cheat and use
                    Lee Odden’s book as my road map for
                    this coming year’s business.”
                    Chris Brogan, Human Business Works
@leeodden                                            #NMX
Thank You!

                     @LeeOdden
               lee@toprankmarketing.com

    We’re Hiring!
     @TopRank
                    TopRankMarketing.com
                       TopRankBlog.com

@leeodden                                  #NMX

More Related Content

Viewers also liked

Corrugated Steel Bridge and Tunnel Solutions
Corrugated Steel Bridge and Tunnel SolutionsCorrugated Steel Bridge and Tunnel Solutions
Corrugated Steel Bridge and Tunnel SolutionsCommunications Branding
 
Ecg533 rock-tunnel-engineering
Ecg533 rock-tunnel-engineeringEcg533 rock-tunnel-engineering
Ecg533 rock-tunnel-engineeringJunaida Wally
 
Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...
Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...
Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...Mohit Shukla
 
Strukturas General Presentation (200ppi)
Strukturas General Presentation (200ppi)Strukturas General Presentation (200ppi)
Strukturas General Presentation (200ppi)Strukturas
 
Diaphragm wall: Construction and Design
Diaphragm wall: Construction and DesignDiaphragm wall: Construction and Design
Diaphragm wall: Construction and DesignUmer Farooq
 
Areas related to circles - Area of sector and segment of a circle (Class 10 m...
Areas related to circles - Area of sector and segment of a circle (Class 10 m...Areas related to circles - Area of sector and segment of a circle (Class 10 m...
Areas related to circles - Area of sector and segment of a circle (Class 10 m...Let's Tute
 
tunnel boring machine
tunnel boring machinetunnel boring machine
tunnel boring machineNaquiakhter
 
Tunneling by tunnel boring machine
Tunneling by tunnel boring machineTunneling by tunnel boring machine
Tunneling by tunnel boring machineVISHAL KUMAR SINGH
 
Collapse and consolidation Lung Radiology
Collapse and consolidation Lung RadiologyCollapse and consolidation Lung Radiology
Collapse and consolidation Lung RadiologyNeelam Ashar
 
Tunnel boring machine
Tunnel boring machineTunnel boring machine
Tunnel boring machinerutuldave
 
Structural System Overview
Structural System OverviewStructural System Overview
Structural System OverviewAmjed Bin-Ali
 
Excavation of Tunnels
Excavation of TunnelsExcavation of Tunnels
Excavation of Tunnelspartha sharma
 
Precast Bridges slides
Precast Bridges slidesPrecast Bridges slides
Precast Bridges slidesWaqas Javaid
 

Viewers also liked (20)

Corrugated Steel Bridge and Tunnel Solutions
Corrugated Steel Bridge and Tunnel SolutionsCorrugated Steel Bridge and Tunnel Solutions
Corrugated Steel Bridge and Tunnel Solutions
 
Bridges precast
Bridges precastBridges precast
Bridges precast
 
Ecg533 rock-tunnel-engineering
Ecg533 rock-tunnel-engineeringEcg533 rock-tunnel-engineering
Ecg533 rock-tunnel-engineering
 
Tunnel engg.2
Tunnel engg.2Tunnel engg.2
Tunnel engg.2
 
Guidelines
GuidelinesGuidelines
Guidelines
 
Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...
Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...
Practices in Planning, Design and Construction of Head Race Tunnel of a Hydro...
 
Strukturas General Presentation (200ppi)
Strukturas General Presentation (200ppi)Strukturas General Presentation (200ppi)
Strukturas General Presentation (200ppi)
 
Bridge
BridgeBridge
Bridge
 
Diaphragm wall: Construction and Design
Diaphragm wall: Construction and DesignDiaphragm wall: Construction and Design
Diaphragm wall: Construction and Design
 
Top down construction presentation
Top down construction presentationTop down construction presentation
Top down construction presentation
 
Areas related to circles - Area of sector and segment of a circle (Class 10 m...
Areas related to circles - Area of sector and segment of a circle (Class 10 m...Areas related to circles - Area of sector and segment of a circle (Class 10 m...
Areas related to circles - Area of sector and segment of a circle (Class 10 m...
 
tunnel boring machine
tunnel boring machinetunnel boring machine
tunnel boring machine
 
Tunneling by tunnel boring machine
Tunneling by tunnel boring machineTunneling by tunnel boring machine
Tunneling by tunnel boring machine
 
Collapse and consolidation Lung Radiology
Collapse and consolidation Lung RadiologyCollapse and consolidation Lung Radiology
Collapse and consolidation Lung Radiology
 
Tunnel boring machine
Tunnel boring machineTunnel boring machine
Tunnel boring machine
 
Highway Materials Unit-III
Highway Materials  Unit-IIIHighway Materials  Unit-III
Highway Materials Unit-III
 
Structural System Overview
Structural System OverviewStructural System Overview
Structural System Overview
 
Excavation of Tunnels
Excavation of TunnelsExcavation of Tunnels
Excavation of Tunnels
 
Precast Bridges slides
Precast Bridges slidesPrecast Bridges slides
Precast Bridges slides
 
Understanding DPDK
Understanding DPDKUnderstanding DPDK
Understanding DPDK
 

More from TopRank Marketing Agency

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingTopRank Marketing Agency
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsTopRank Marketing Agency
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookTopRank Marketing Agency
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetTopRank Marketing Agency
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesTopRank Marketing Agency
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?TopRank Marketing Agency
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenTopRank Marketing Agency
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...TopRank Marketing Agency
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground UpTopRank Marketing Agency
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingTopRank Marketing Agency
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersTopRank Marketing Agency
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PRTopRank Marketing Agency
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16TopRank Marketing Agency
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerTopRank Marketing Agency
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinTopRank Marketing Agency
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessTopRank Marketing Agency
 

More from TopRank Marketing Agency (20)

Break Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank MarketingBreak Free of Boring B2B Marketing - TopRank Marketing
Break Free of Boring B2B Marketing - TopRank Marketing
 
How Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing ResultsHow Best Answer Content Drives B2B Marketing Results
How Best Answer Content Drives B2B Marketing Results
 
The Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBookThe Business of Influence - B2B Influencer Marketing eBook
The Business of Influence - B2B Influencer Marketing eBook
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
 
Your Marketing Golden Ticket
Your Marketing Golden TicketYour Marketing Golden Ticket
Your Marketing Golden Ticket
 
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best PracticesBig Brand Influencer Marketing - Trends, Case Studies, Best Practices
Big Brand Influencer Marketing - Trends, Case Studies, Best Practices
 
B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?B2B Influencer Marketing - Hype or Hope for B2B?
B2B Influencer Marketing - Hype or Hope for B2B?
 
B2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee OddenB2B Influencer Marketing Activation - Lee Odden
B2B Influencer Marketing Activation - Lee Odden
 
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
Mastering the Art of Blogging: 6 Recipes to Help You Become A More Successful...
 
How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing How to Win at B2B Influencer Marketing
How to Win at B2B Influencer Marketing
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
 
How GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital AdvertisingHow GREAT Marketers Win at Digital Advertising
How GREAT Marketers Win at Digital Advertising
 
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your CustomersContent Marketing Ideas! How to Find the Best Stories to Tell Your Customers
Content Marketing Ideas! How to Find the Best Stories to Tell Your Customers
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
 
[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning[eBook] Easy-as-Pie Content Planning
[eBook] Easy-as-Pie Content Planning
 
The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16The Power of Influence in B2B Marketing - MME16
The Power of Influence in B2B Marketing - MME16
 
How a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an InfluencerHow a Great Marketer Befriends an Influencer
How a Great Marketer Befriends an Influencer
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
 
Measuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office SuccessMeasuring Your Content Marketing Box Office Success
Measuring Your Content Marketing Box Office Success
 

Recently uploaded

Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:DoshiAccountants1
 
Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????surajkumarsk121223
 
Harnessing LinkedIn's Data Goldmine: A Strategic Guide
Harnessing LinkedIn's Data Goldmine: A Strategic GuideHarnessing LinkedIn's Data Goldmine: A Strategic Guide
Harnessing LinkedIn's Data Goldmine: A Strategic GuideScrapIn
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 
Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.qilerongrong
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitAurelien Domont, MBA
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Lviv Startup Club
 
BeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdfBeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdfDerekIwanaka1
 
AI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deckAI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deckqilerongrong
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingrectinajh
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Lviv Startup Club
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"vicky222yadav11
 
2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCE
2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCE2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCE
2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCEirhcs
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBusiness of Software Conference
 

Recently uploaded (20)

Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:
 
Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????Who is the Darshan Hiranandani Wife ????
Who is the Darshan Hiranandani Wife ????
 
Authentically Social - presented by Corey Perlman
Authentically Social - presented by Corey PerlmanAuthentically Social - presented by Corey Perlman
Authentically Social - presented by Corey Perlman
 
Harnessing LinkedIn's Data Goldmine: A Strategic Guide
Harnessing LinkedIn's Data Goldmine: A Strategic GuideHarnessing LinkedIn's Data Goldmine: A Strategic Guide
Harnessing LinkedIn's Data Goldmine: A Strategic Guide
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.
 
Business Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship ToolkitBusiness Plan Template and Entrepreneurship Toolkit
Business Plan Template and Entrepreneurship Toolkit
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)
 
BeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdfBeMetals Presentation_Updated_April 1, 2024.pdf
BeMetals Presentation_Updated_April 1, 2024.pdf
 
AI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deckAI automation startup Nanonets' $29 Million pitch deck
AI automation startup Nanonets' $29 Million pitch deck
 
decentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraisingdecentralized Launchpad providing a safe and transparent fundraising
decentralized Launchpad providing a safe and transparent fundraising
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...Andrii Rodionov: What can go wrong in a distributed system – experience from ...
Andrii Rodionov: What can go wrong in a distributed system – experience from ...
 
GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39
 
WAM Corporate Presentation April 2 2024.pdf
WAM Corporate Presentation April 2 2024.pdfWAM Corporate Presentation April 2 2024.pdf
WAM Corporate Presentation April 2 2024.pdf
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
 
2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCE
2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCE2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCE
2023_EN. HYUNDAI CAPITAL SERVICES 2023 PERFORMANCE
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
 

War of Words: Myth-Busting Social Media, SEO & Content Marketing

  • 1. @leeodden #NMX
  • 2. Content Search Social PR OptimizeBook.com 1.2 Million Words TopRankBlog.com @leeodden #NMX
  • 3. @leeodden #NMX
  • 4. @leeodden Graphic by 97th Floor #NMX
  • 5. Myth: Social Will Replace Search "Social is on the verge of solving all search problems" @leeodden #NMX
  • 6. The Horror… I have to rely solely on my social network friends to find products? AHHHH!!! @leeodden #NMX
  • 7. KEEP CALM AND OPTIMIZE
  • 8. The Truth: Social & Search 92% Path to Purchase: 41% Online adults use search engines to find information 51% Search Of traffic driven to on the Web content sites is search Pew Research 2012 48% 11% Search + Social Media Is from social media. Outbrain 2011 1% Social GroupM 2011 Scales Image via Shutterstock @leeodden #NMX
  • 9. The Truth: Social & Search Consume I just had the best (or worst) steak in Las Vegas! What are the best steakhouses in Las Vegas? Discover @leeodden Engage #NMX
  • 10. @leeodden Graphic by 97th Floor #NMX
  • 11. Myth: Social Has No ROI @leeodden #NMX
  • 12. “We started a blog and a Twitter account. It’s been 6 months and we haven’t made one sale.” “I know what you mean. We bought 10,000 Facebook fans and… nothing.” @leeodden #NMX Image Source: Shutterstock
  • 13. KEEP CALM AND SOCIALIZE @leeodden #NMX
  • 14. The Truth: Social ROI 33% of 30% lift in Millennial consumers consumer purchase are more likely to buy a intent & brand brand if it has a recommendation from Facebook page social campaigns Luxury Daily – Boston Consulting Group 2012 eMarketer, BzzAgent 50% of Twitter followers are more likely to purchase from brands they follow eMarketer, Constant Contact/CMB study Scales Image via Shutterstock @leeodden #NMX
  • 15. @leeodden Graphic by 97th Floor #NMX
  • 16. Myth: Quality Content is Not Sustainable Where will we find people to We don’t have the create all this staff to write articles content? every day. There are only so many What if we run out things we can write of things to say? about “widgets”. @leeodden Image credit: Shutterstock #NMX
  • 17. KEEP CALM AND EMPATHIZE
  • 18. The Truth: Content-tinuity The solution to a never ending stream of high quality, relevant content that gets results over a long period of time is: To know the Customer Journey @leeodden #NMX
  • 19. What is Your Customer’s Journey? Newsletter Social Ads PPC Reviews Community Forum Social Networks Email Blog Website Blog Online Ads Media awareness consideration purchase retention advocacy Email Store FAQ Word of Mouth Promotions Knowledge Base P Ecommerce R Radio TV Print @leeodden #NMX
  • 20. Engage Optimize 360 Model Attract Convert @leeodden #NMX
  • 21. Optimize Across the Lifecycle Persona: Values: Content: “Admin Jane” = Fast = Topics Influences CEO = Save $ = Keywords = Service = Media & Channel awareness interest consideration purchase retention advocacy Blog Facebook Email Offer Tips Articles Blog Fast Byline PPC Locator Newsletter Soc Net Ads Blog PPC Loyalty VIP Save $ Press Reviews Discount Community Referral Article Reviews Display Network Referral Service Media Blog Offers Thank You Rewards @leeodden #NMX
  • 22. Search Keywords & Social Topics Download XLS at: optimizebook.com @leeodden #NMX
  • 23. Editorial Plan: Optimized and Socialized Download XLS at: http://tprk.us/keyedcal @leeodden #NMX
  • 24. Content Amplification Amplification Evergreen Repurpose Syndication d Brand Curated Off Site Posts Co-Created @leeodden #NMX
  • 25. Infographic Novel @leeodden #NMX http://www.hostway.com/resources/infographics-videos/stalking-dead.html
  • 26. Awesome Right? BUT… How do you get traffic to this? Ads, WOM, Pitching, “Go Viral” Can you count on that? How much does it cost? What if they: Optimized for social sharing? Optimized for search? Made it relevant & top of SERPs: “the stalking dead” “infographic novel” @leeodden #NMX
  • 27. Let Me Tell You A Secret http://tprk.us/cmsecrets @leeodden #NMX Image Source: Shutterstock
  • 28. @leeodden #NMX
  • 29. Discover – Consume - Engage Discover Consume Engage Social Networks PDF Contribute Direct social messages Slideshare Download Email Long form interviews Subscribe Blog Single images Share Search Attend Conference @leeodden #NMX
  • 30. One Clever Question You're a secret agent on a mission and you're having a rendezvous with your agency contact after pulling a dangerous undercover operation. You now have a coveted secret. A content marketing secret. What secret for achieving success with content marketing will you share? The content marketing world depends on it! @leeodden #NMX
  • 31. Content Marketing Thought Leaders Shared Their “Secrets” @leeodden #NMX
  • 32. @leeodden #NMX
  • 33. 10 Long Form Interviews @leeodden #NMX
  • 34. Planned Repurposing B2B Enterprise Enterprise Enterprise Top 10 Enterprise SMB SMB B2B B2B SMB B2B Tools SMB Tools Tools Win budget Tools Marketing Win budget Win budget B2B Win budget Tactics B2B Tools B2B B2B Top 20 Enterprise B2B Enterprise Enterprise SMB Enterprise SMB Tools Content Tools SMB Win budget SMB Marketing Win budget Win budget Tools Win budget Tools @leeodden #NMX
  • 35. @leeodden #NMX
  • 36. All Content & Promotions Consider:  “Findability”  “Engagement”  “Shareability” @leeodden #NMX
  • 37. What Happened? 1. Created Demand 2. Dominated Search Results 3. Event Awareness 4. Registrations, Sessio ns @leeodden #NMX
  • 38. Outcomes in 6 Days 43,000+ views on Slideshare 1,000+ PDF downloads 5000+ visits of interviews 3,300+ Retweets 200 “likes” 130 G+ 100+ inbound links @leeodden #NMX
  • 39. @leeodden #NMX
  • 40. It’s a Matter of Perspective @leeodden #NMX
  • 41. To Optimize Is Continuous Mutually Beneficial Goals for Brand & Customers  Hypothesis  Plan  Implement  Measure  Refine  Repeat @leeodden #NMX
  • 42. Optimized Planning: WHAT & WHY 1. View Search, Social & Content from 360 Degrees -- Holistically 2. Optimize Everywhere: Marketing & PR, B2B or B2C, SME or LE 3. Research, Audit & Listen 4. Set Goals, Create a Roadmap @leeodden #NMX
  • 43. Optimized Implementation: HOW Audience & Personas Keyword & Topic Research Content Plan Creation & Curation Content Optimization Social Networking Promotion Measure & Refine @leeodden #NMX
  • 44. Tips & Examples Website Email eBook Category Newsletters Blog Posts Industry Media Guide to Coverage B2B Social Press Releases Practice Area Co-Created Prospect Brand Social (Topic - Keyword) Visual eBook Networking SEO Networking with Community Conference Contributed Articles Off Site Guest Posts Commenting Topical Survey Speaking at Topical “2013 Topic XYZ Survey” Conferences Resource Lists @leeodden #NMX
  • 45. Content Constellation Topic B Topic C Social Hub Topic A Topic D Topic E @leeodden #NMX
  • 46. Measuring Business Value Social Content KPI’s Business Outcomes • Visits • Shorter Sales • Views/Impressions Cycles • Fans • Increased Order • Friends Quantity, Frequency • Followers • More Referrals • Comments • Share of Voice • Likes • Improve Service • Google Plusses • Lower Marketing • Links Costs • SERPs • Grow Revenue • Search Traffic • Improve Profits @leeodden #NMX
  • 47. Optimize to Scale: Who Assess your organization’s “optimization readiness” & identify training opportunities. Make integrated search, social & content marketing part of your processes. @leeodden #NMX
  • 48. Optimize Is A State of Mind @leeodden #NMX
  • 49. Takeaways 1. Discovery, consumption & engagement, not “search vs. social” 2. Measure social with the right yardstick – assist vs. direct 3. Integrate content planning with optimization & social promotion, measure & refine @leeodden #NMX
  • 50. Freebies! Visual eBook Co- Created by 52 NMX Speakers Ungated Download: tprk.us/newmediaratpack This Preso: Myth-Busting Social, SEO & Content tprk.us/bustamythppt @leeodden #NMX
  • 51. Deep Dive: OptimizeBook.com “Optimize is the playbook you’ll need to run an effective program.” Scott Monty, Ford “Optimize shows you how to put content, search & social to work for your business.” Ann Handley, MarketingProfs “Optimize shows you how to put content, search & social to work for your business.” Joe Pulizzi, Content Marketing Institute “If I were lazy, I could cheat and use Lee Odden’s book as my road map for this coming year’s business.” Chris Brogan, Human Business Works @leeodden #NMX
  • 52. Thank You! @LeeOdden lee@toprankmarketing.com We’re Hiring! @TopRank TopRankMarketing.com TopRankBlog.com @leeodden #NMX

Editor's Notes

  1. Tuesday January 8, 2013 12:00pm - 12:30pm Miranda #5This just in: "SEO is Dead", "There is no ROI in Social Media" and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe's, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels. This presentation will identify and bust the most common myths about SEO, Social Media and Content Marketing plus provide attendees with examples of how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success. Takeaways:- Distinguish fact from fiction about social, SEO and Content Marketing- Discover a model for integration that gets resultsSee examples of modern social, SEO & content in actionLee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web. Title: War of Words – Myth-Busting Social Media, SEO and Content MarketingAbout Lee Odden and TopRankWar of the Worlds – H.G. Wells, Orson WellsSEO MythKeep CalmSEO TruthSocial MythKeep CalmSocial TruthContent MythKeep CalmContent TruthIntegrateCustomer JourneyOptimize 360 ModelFast Save ServiceAmplificationOptimize 360 in ActionOptimize 360 in ActionTakeawaysFreebies – Download New Media Rat Pack – 52 Tips on Content Curation and Community BuildingOptimize BookThanks
  2. TopRank Online Marketing – Walk the Talk content marketing agency.
  3. War of the Worlds written in 1895 by H.G. WellsAdapted as a Radio show by Orson Welles Halloween1938 causing some panicThe perpetration of information as facts, leads to confusion, bad decisions and as in the case of this radio show, panic. The same issues occur with Social Media, SEO and Content MarketingThere are pontificators operating on outdated information, or simply trying to make a name for themselves, like HG Wells, that propagate such information.This presentation will outline some of the top “myths” about Social Media, SEO and Content Marketing” and BUST them with facts and first hand experience. I’ll also share a model for integrating online marketing tactics to help guide your strategy for 2013 and beyond.
  4. http://www.trendhunter.com/keynote/2012-digital-ideas-keynotehttp://www.poynter.org/latest-news/media-lab/social-media/159102/social-media-seo-google-makes-search-results-personal/
  5. http://us.acidcow.com/pics/20120817/horror_and_b_movie_posters_07.jpg
  6. http://www.theatlantic.com/technology/archive/2011/08/will-social-networks-replace-search-as-our-primary-source/243447/http://www.outbrain.com/blog/2011/04/outbrain-content-discovery-report.htmlhttp://searchengineland.com/search-social-media-increases-ctr-by-94-percent-report-66231http://www.wpp.com/NR/rdonlyres/CA49ED29-06A4-4E10-A1F0-C25BAA35CF2A/0/groupm_search_the_virtuous_circle_feb11.pdf
  7. http://www.brandfog.com/CEOSocialMediaSurvey/BRANDfog_2012_CEO_Survey.pdfhttp://mashable.com/2012/04/02/pinterest-wayfair/http://marketingland.com/survey-facebook-best-for-b2c-sales-linkedin-for-b2b-20219http://www.demandgenreport.com/industry-topics/marketing-analytics/1702-b2b-buyer-survey-reveals-impact-of-social-media-on-vendor-selection-process.html#.UOxMrInjmP_
  8. http://www.shutterstock.com/pic.mhtml?id=99451214
  9. http://www.luxurydaily.com/millennials-more-likely-to-buy-brands-that-use-facebook-bcg/http://www.emarketer.com/Article.aspx?R=1008764http://www.emarketer.com/Article.aspx?R=1008675
  10. http://www.customcontentcouncil.com/news/roper-finds-majority-consumers-value-custom-mediahttp://blog.hubspot.com/blog/tabid/6307/bid/5807/How-Many-Posts-Does-Your-Business-Blog-Need-to-Grow-Leads-At-Least-20.aspx
  11. http://www.shutterstock.com/pic.mhtml?id=91890797
  12. http://www.shutterstock.com/pic.mhtml?id=101127469
  13. TopRank Online Marketing e-Book: 29 Secrets About Content Marketing & The Undercover Agents Who Shared ThemTopRank is a digital marketing agency offering integrated marketing consulting services ranging from content development to SEO to Online PR to Email Marketing and Social Media Marketing. Find us at: http://www.toprankmarketing.comhttp://www.toprankblog.comhttp://optimizebook.comContent Marketing World is the largest (and we think best) content marketing conference in the world. http://www.contentmarketingworld.com
  14. Add Slideshare logo over YouTube
  15. AlgorithmsPandasPenginshttp://media.photobucket.com/image/panda+banksy+/MrPacMan36/Banksy%20Panda/BanksysPanda.pnghttp://coloringpages101.com/printable_page/7596/Penguin/Angrypenguinrev1.aspx