SlideShare a Scribd company logo
1 of 67
Write killer headlines!
Headlines are
the starting point for
great content.
Your headlines
should:
• Be clear – so people
know what they will be
learning
• Be Specific – so they
know what your
topic/niche is
• Reinforce one of your
key messages – so
make sure you identify
what those are first
• Be relevant to your
audience
• Who are you?
• What problems do you solve?
• How do your audience feel?
What do you want
people to BELIEVE?
Exercise
The all important first step:
Define your brand, audience, message
Blogs
YouTube headlines
Facebook headlines
Infographics
Offers
Calls to actions
Great headlines
can be used for:
8 types of headlines
(with examples)
The unexpected
or the mystery
unknown
That one thing…
How ToHow To
Twist on
current news
A collection of useful tips
or examples
Step by StepStep By Step
Twist on a case study
A story or case study
(with a twist)
The 2 parter
headline
Get into the minds of your
audience. They are more than a
demographic. How are they feeling?
What are they worried about? What do
they keep asking? How could you help
them?
Brainstorm / Plan / Post / Promote
Who’s helping? It’s ok for you to
share the workload
Quality matters. We want our
content to be seen as inspiration not
interruption
Before you rush off, consider this:
More advice available
Want to come for a
brainstorming session
with me on creating
great headlines?
Get in touch – details below:
@topleftdesign 07788590315 keren@topleftdesign.com
8 types of headlines you can use to create great shareable content

More Related Content

What's hot

Media Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersMedia Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersOpenView
 
2004 ASAP: Session 6 Media
2004 ASAP: Session 6 Media2004 ASAP: Session 6 Media
2004 ASAP: Session 6 MediaNone
 
5 STEPS TO THE ULTIMATE PRESS RELEASE
5 STEPS TO THE ULTIMATE PRESS RELEASE5 STEPS TO THE ULTIMATE PRESS RELEASE
5 STEPS TO THE ULTIMATE PRESS RELEASEKing Creative Media
 
How to create standout PR - event slides and notes
How to create standout PR - event slides and notesHow to create standout PR - event slides and notes
How to create standout PR - event slides and notesMartin Couzins
 
2. initial plans(1)
2. initial plans(1)2. initial plans(1)
2. initial plans(1)KyranFeeley
 
The art of asking survey questions final
The art of asking survey questions finalThe art of asking survey questions final
The art of asking survey questions finalSafe Rise
 
Book discussions
Book discussionsBook discussions
Book discussionsjlongipl
 
Impressiveness, Memorability and Personal Impact
Impressiveness, Memorability and Personal ImpactImpressiveness, Memorability and Personal Impact
Impressiveness, Memorability and Personal ImpactSACS Consulting
 
Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop  Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop Richard Griffiths
 
Intro To Talent Discovery And Strenghts Development
Intro To Talent Discovery And Strenghts DevelopmentIntro To Talent Discovery And Strenghts Development
Intro To Talent Discovery And Strenghts Developmentpatrickking
 
The Power of Persuasion
The Power of PersuasionThe Power of Persuasion
The Power of PersuasionKent Wessinger
 
Media training for corporate communicators
Media training for corporate communicatorsMedia training for corporate communicators
Media training for corporate communicatorsHowick Little Theatre
 
Ted talk So You Want to Achieve Something?
Ted talk  So You Want to Achieve Something?Ted talk  So You Want to Achieve Something?
Ted talk So You Want to Achieve Something?Tanner Browning
 
Present a-presentation updated by Adnan Hadi
Present a-presentation updated by Adnan Hadi Present a-presentation updated by Adnan Hadi
Present a-presentation updated by Adnan Hadi Adnan Hadi
 
Media training & bridging techniques
Media training & bridging techniquesMedia training & bridging techniques
Media training & bridging techniquesVincent Rhodes
 

What's hot (20)

Valic 2014
Valic 2014Valic 2014
Valic 2014
 
Media Training 101 for CEOs and Founders
Media Training 101 for CEOs and FoundersMedia Training 101 for CEOs and Founders
Media Training 101 for CEOs and Founders
 
2004 ASAP: Session 6 Media
2004 ASAP: Session 6 Media2004 ASAP: Session 6 Media
2004 ASAP: Session 6 Media
 
How to get your ideas approved
How to get your ideas approvedHow to get your ideas approved
How to get your ideas approved
 
5 STEPS TO THE ULTIMATE PRESS RELEASE
5 STEPS TO THE ULTIMATE PRESS RELEASE5 STEPS TO THE ULTIMATE PRESS RELEASE
5 STEPS TO THE ULTIMATE PRESS RELEASE
 
How to create standout PR - event slides and notes
How to create standout PR - event slides and notesHow to create standout PR - event slides and notes
How to create standout PR - event slides and notes
 
2. initial plans(1)
2. initial plans(1)2. initial plans(1)
2. initial plans(1)
 
Human Centered Design
Human Centered DesignHuman Centered Design
Human Centered Design
 
The art of asking survey questions final
The art of asking survey questions finalThe art of asking survey questions final
The art of asking survey questions final
 
4 simple tools to success
4 simple tools to success4 simple tools to success
4 simple tools to success
 
Book discussions
Book discussionsBook discussions
Book discussions
 
Impressiveness, Memorability and Personal Impact
Impressiveness, Memorability and Personal ImpactImpressiveness, Memorability and Personal Impact
Impressiveness, Memorability and Personal Impact
 
Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop  Communicating Effectively To Your Stakeholders - a workshop
Communicating Effectively To Your Stakeholders - a workshop
 
Intro To Talent Discovery And Strenghts Development
Intro To Talent Discovery And Strenghts DevelopmentIntro To Talent Discovery And Strenghts Development
Intro To Talent Discovery And Strenghts Development
 
The Power of Persuasion
The Power of PersuasionThe Power of Persuasion
The Power of Persuasion
 
Media training for corporate communicators
Media training for corporate communicatorsMedia training for corporate communicators
Media training for corporate communicators
 
Ted talk So You Want to Achieve Something?
Ted talk  So You Want to Achieve Something?Ted talk  So You Want to Achieve Something?
Ted talk So You Want to Achieve Something?
 
Present a-presentation updated by Adnan Hadi
Present a-presentation updated by Adnan Hadi Present a-presentation updated by Adnan Hadi
Present a-presentation updated by Adnan Hadi
 
The benefits of setting goals
The benefits of setting goalsThe benefits of setting goals
The benefits of setting goals
 
Media training & bridging techniques
Media training & bridging techniquesMedia training & bridging techniques
Media training & bridging techniques
 

Viewers also liked

Headline writing
Headline writingHeadline writing
Headline writingBrad Lewis
 
Print Media - Headline writing[1]
Print Media - Headline writing[1]Print Media - Headline writing[1]
Print Media - Headline writing[1]Arzoo Sahni
 
Types of News Lead
Types of News LeadTypes of News Lead
Types of News LeadDrew F
 
Types of leads in news writing
Types of leads in news writingTypes of leads in news writing
Types of leads in news writingMonika Gaur
 
Processes of word formation
Processes of word formationProcesses of word formation
Processes of word formationfurrakhabbas
 

Viewers also liked (8)

Headline writing
Headline writingHeadline writing
Headline writing
 
Print Media - Headline writing[1]
Print Media - Headline writing[1]Print Media - Headline writing[1]
Print Media - Headline writing[1]
 
Headline Writing
Headline WritingHeadline Writing
Headline Writing
 
Journalism- Writing Headlines
Journalism- Writing HeadlinesJournalism- Writing Headlines
Journalism- Writing Headlines
 
LEAD SENTENCES
LEAD SENTENCESLEAD SENTENCES
LEAD SENTENCES
 
Types of News Lead
Types of News LeadTypes of News Lead
Types of News Lead
 
Types of leads in news writing
Types of leads in news writingTypes of leads in news writing
Types of leads in news writing
 
Processes of word formation
Processes of word formationProcesses of word formation
Processes of word formation
 

Similar to 8 types of headlines you can use to create great shareable content

Story Telling EDA 2023
Story Telling EDA 2023Story Telling EDA 2023
Story Telling EDA 2023nado-web
 
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...Galvanize
 
Session 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PRSession 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PRNena Brodjonegoro
 
Session 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & StorytellingSession 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & StorytellingNena Brodjonegoro
 
[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer app[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer appGhost Partner
 
Generating Great Content - Brainstorming Content Ideas 2015
Generating Great Content - Brainstorming Content Ideas 2015Generating Great Content - Brainstorming Content Ideas 2015
Generating Great Content - Brainstorming Content Ideas 2015Resourceful Nonprofit
 
GLS 2014: WEx Design Jam - a foundation for work with impact
GLS 2014: WEx Design Jam - a foundation for work with impactGLS 2014: WEx Design Jam - a foundation for work with impact
GLS 2014: WEx Design Jam - a foundation for work with impactAnna Roberts
 
Beyond Engagement-Building Your Social Media Strategy
Beyond Engagement-Building Your Social Media StrategyBeyond Engagement-Building Your Social Media Strategy
Beyond Engagement-Building Your Social Media StrategyScott Mills
 
BIG Buzz Oxfordshire 2023 Breakfast Briefing
BIG Buzz Oxfordshire 2023 Breakfast BriefingBIG Buzz Oxfordshire 2023 Breakfast Briefing
BIG Buzz Oxfordshire 2023 Breakfast BriefingBusiness Buzz Oxfordshire
 
Library Strategies Workshop
Library Strategies WorkshopLibrary Strategies Workshop
Library Strategies WorkshopCILIP
 
Library Strategies Workshop
Library Strategies WorkshopLibrary Strategies Workshop
Library Strategies WorkshopNicholas Poole
 
How to Write a Press Release & What to do when the Media Calls
How to Write a Press Release & What to do when the Media CallsHow to Write a Press Release & What to do when the Media Calls
How to Write a Press Release & What to do when the Media CallsDrummond Public Relations
 
BNET_brandstory.ppt
BNET_brandstory.pptBNET_brandstory.ppt
BNET_brandstory.pptBobbyDeb2
 
#3 oc identifying-the-audience-handout-2
#3 oc identifying-the-audience-handout-2#3 oc identifying-the-audience-handout-2
#3 oc identifying-the-audience-handout-2Emmanuel Calimag
 

Similar to 8 types of headlines you can use to create great shareable content (20)

Story Telling EDA 2023
Story Telling EDA 2023Story Telling EDA 2023
Story Telling EDA 2023
 
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...
 
Session 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PRSession 3 - The New Rules of Marketing and PR
Session 3 - The New Rules of Marketing and PR
 
Session 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & StorytellingSession 3: Understanding the Importance of Audience & Storytelling
Session 3: Understanding the Importance of Audience & Storytelling
 
How to build a case study
How to build a case studyHow to build a case study
How to build a case study
 
Top Tips for Effective Presentation in Research Communications
Top Tips for Effective Presentation in Research CommunicationsTop Tips for Effective Presentation in Research Communications
Top Tips for Effective Presentation in Research Communications
 
6 Steps To Solid Content Marketing Plan
6 Steps To Solid Content Marketing Plan6 Steps To Solid Content Marketing Plan
6 Steps To Solid Content Marketing Plan
 
Eos advocacy
Eos advocacyEos advocacy
Eos advocacy
 
[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer app[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer app
 
Generating Great Content - Brainstorming Content Ideas 2015
Generating Great Content - Brainstorming Content Ideas 2015Generating Great Content - Brainstorming Content Ideas 2015
Generating Great Content - Brainstorming Content Ideas 2015
 
GLS 2014: WEx Design Jam - a foundation for work with impact
GLS 2014: WEx Design Jam - a foundation for work with impactGLS 2014: WEx Design Jam - a foundation for work with impact
GLS 2014: WEx Design Jam - a foundation for work with impact
 
Beyond Engagement-Building Your Social Media Strategy
Beyond Engagement-Building Your Social Media StrategyBeyond Engagement-Building Your Social Media Strategy
Beyond Engagement-Building Your Social Media Strategy
 
BIG Buzz Oxfordshire 2023 Breakfast Briefing
BIG Buzz Oxfordshire 2023 Breakfast BriefingBIG Buzz Oxfordshire 2023 Breakfast Briefing
BIG Buzz Oxfordshire 2023 Breakfast Briefing
 
Library Strategies Workshop
Library Strategies WorkshopLibrary Strategies Workshop
Library Strategies Workshop
 
Library Strategies Workshop
Library Strategies WorkshopLibrary Strategies Workshop
Library Strategies Workshop
 
How to Write a Press Release & What to do when the Media Calls
How to Write a Press Release & What to do when the Media CallsHow to Write a Press Release & What to do when the Media Calls
How to Write a Press Release & What to do when the Media Calls
 
BNET_brandstory.ppt
BNET_brandstory.pptBNET_brandstory.ppt
BNET_brandstory.ppt
 
Blogging: What I've Learned
Blogging: What I've LearnedBlogging: What I've Learned
Blogging: What I've Learned
 
#3 oc identifying-the-audience-handout-2
#3 oc identifying-the-audience-handout-2#3 oc identifying-the-audience-handout-2
#3 oc identifying-the-audience-handout-2
 
Business writing 3.0
Business writing 3.0Business writing 3.0
Business writing 3.0
 

Recently uploaded

Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for siteAshtonCains
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)AshtonCains
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutioneliklein8
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceDamini Dixit
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for siteAshtonCains
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfmacawdigitalseo2023
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Nitya salvi
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Onlykhanf3647647
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...SocioCosmos
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for siteAshtonCains
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfeliklein8
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...ZurliaSoop
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfandersonwille2024
 
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...Heena Escort Service
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDYgalaxypingy
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensSocioCosmos
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingDigital Marketing Lab
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfeliklein8
 

Recently uploaded (20)

Film show post-production powerpoint for site
Film show post-production powerpoint for siteFilm show post-production powerpoint for site
Film show post-production powerpoint for site
 
Film the city investagation powerpoint :)
Film the city investagation powerpoint :)Film the city investagation powerpoint :)
Film the city investagation powerpoint :)
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceVellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Vellore Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Film show evaluation powerpoint for site
Film show evaluation powerpoint for siteFilm show evaluation powerpoint for site
Film show evaluation powerpoint for site
 
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdfSEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
 
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
Call Girls in Chattarpur (delhi) call me [9953056974] escort service 24X7
 
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
Pondicherry Call Girls Book Now 8617697112 Top Class Pondicherry Escort Servi...
 
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 OnlyVIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
VIP Call Girls Morena 9332606886 Free Home Delivery 5500 Only
 
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
Unlock the power of Instagram with SocioCosmos. Start your journey towards so...
 
Film show production powerpoint for site
Film show production powerpoint for siteFilm show production powerpoint for site
Film show production powerpoint for site
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Finance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdfFinance-and-Operations-in-the-Azure-Cloud.pdf
Finance-and-Operations-in-the-Azure-Cloud.pdf
 
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...College & House wife  Call Girls in Paharganj 9634446618 -Best Escort call gi...
College & House wife Call Girls in Paharganj 9634446618 -Best Escort call gi...
 
Interpreting the brief for the media IDY
Interpreting the brief for the media IDYInterpreting the brief for the media IDY
Interpreting the brief for the media IDY
 
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic HappensIgnite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
 
Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 

8 types of headlines you can use to create great shareable content

  • 1.
  • 2. Write killer headlines! Headlines are the starting point for great content.
  • 3. Your headlines should: • Be clear – so people know what they will be learning • Be Specific – so they know what your topic/niche is • Reinforce one of your key messages – so make sure you identify what those are first • Be relevant to your audience
  • 4. • Who are you? • What problems do you solve? • How do your audience feel? What do you want people to BELIEVE? Exercise The all important first step: Define your brand, audience, message
  • 5. Blogs YouTube headlines Facebook headlines Infographics Offers Calls to actions Great headlines can be used for:
  • 6. 8 types of headlines (with examples)
  • 7. The unexpected or the mystery unknown
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. A collection of useful tips or examples
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49. Step by StepStep By Step
  • 50.
  • 51.
  • 52.
  • 53. Twist on a case study A story or case study (with a twist)
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 62.
  • 63.
  • 64.
  • 65. Get into the minds of your audience. They are more than a demographic. How are they feeling? What are they worried about? What do they keep asking? How could you help them? Brainstorm / Plan / Post / Promote Who’s helping? It’s ok for you to share the workload Quality matters. We want our content to be seen as inspiration not interruption Before you rush off, consider this:
  • 66. More advice available Want to come for a brainstorming session with me on creating great headlines? Get in touch – details below: @topleftdesign 07788590315 keren@topleftdesign.com