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2003ASAPSession 5 Media


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2003ASAPSession 5 Media

  1. 1. Working with the media (TV, radio newspaper)
  2. 2. Why work with the media? <ul><li>Reaches far more people than we otherwise can </li></ul><ul><li>Reaches key groups including politicians and young people </li></ul><ul><li>Can be the cheapest way to get our message out </li></ul>
  3. 3. Potential media activities <ul><li>Write letter to newspaper </li></ul><ul><li>Write article for newspaper </li></ul><ul><li>Organize an activity and invite the media to cover it </li></ul><ul><li>Get yourself interviewed for newspaper, TV or radio </li></ul><ul><li>Find a celebrity to speak out and get media to cover it </li></ul>
  4. 4. What doesn’t work… <ul><li>Being passive! </li></ul><ul><li>Being boring! </li></ul><ul><li>Repeating old information </li></ul><ul><li>Being disorganized </li></ul><ul><li>Not planning ahead </li></ul><ul><li>Giving up at the first failure </li></ul>
  5. 5. What does work… <ul><li>Planning ahead </li></ul><ul><li>Being active </li></ul><ul><li>Being creative </li></ul><ul><li>Highlighting new information/research </li></ul><ul><li>Enlisting friends to make contacts </li></ul><ul><li>Being persistent </li></ul>
  6. 6. Group work <ul><li>Group 1: write a short newspaper article highlighting your research results </li></ul><ul><li>Tips: Start with the main point, keep the least important information for last </li></ul><ul><li>Keep it interesting </li></ul><ul><li>Discuss the solution as well as the problem </li></ul>
  7. 7. Group work <ul><li>Group 2: plan a short radio interview </li></ul><ul><li>Prepare the questions from the interviewer and your answers, or a skit </li></ul><ul><li>Keep it interesting </li></ul><ul><li>Discuss the solution as well as the problem </li></ul>
  8. 8. Group work <ul><li>Group 3: Plan an activity that will attract TV reporters </li></ul><ul><li>Be specific: what you will do, where, with whom, how, why… </li></ul><ul><li>Explain briefly how you will contact the TV </li></ul><ul><li>Keep it interesting </li></ul><ul><li>Discuss the solution as well as the problem </li></ul>