Your SlideShare is downloading. ×
Ecommerce SEO in 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Ecommerce SEO in 2012

10,758
views

Published on

My slides from the talk I gave at SEMNE in Rocky Hill, CT in April 2012

My slides from the talk I gave at SEMNE in Rocky Hill, CT in April 2012

Published in: Technology, Design

3 Comments
22 Likes
Statistics
Notes
No Downloads
Views
Total Views
10,758
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
277
Comments
3
Likes
22
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. EcommerceSEO in 2012@tomcritchlowwww.distilled.net
  • 2. A Digital ShiftHow To Deliver Documents
  • 3. Content Curators Hold All The Power
  • 4. Fuck Yeah Cowboy Boots is a real thing, and links to ecommerce websites
  • 5. Gucci has 100s of pins (links) on pinterest
  • 6. Etsy has over 9000
  • 7. "If you want a preview of where were headed with apparel go look atthe denim category, go look at womens jeans on Amazon. Thatll give you alittle insight into our future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html
  • 8. The Over-optimization Penaltyhttps://seogadget.co.uk/beware-of-the-google-over-optimization-update/
  • 9. Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/
  • 10. Case Study: H&Mhttp://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/google-plus-seo/
  • 11. Technical SEOHow To Deliver Documents
  • 12. Schema & Markuphttp://googlewebmastercentral.blogspot.com/2012/04/updates-to-rich-snippets.htmlhttp://www.seomoz.org/blog/schema-examples
  • 13. XML Sitemapshttp://www.seomoz.org/blog/multiple-xml-sitemaps-increased-indexation-and-traffic
  • 14. Clean XML Sitemaps“ We have a very tight threshold on how clean your sitemap needs to be. […] We want only a couple of percentage points of error. https://seogadget.co.uk/check-your-xml-sitemap-errors/
  • 15. This is Bamboohttp://www.flickr.com/photos/29820142@N08/2942847811/sizes/l/in/photostream/
  • 16. Pandas Love Eating Bamboohttp://www.flickr.com/photos/pagedooley/5402340884/sizes/l/in/photostream//
  • 17. Something about GWT errors Love GWT Always
  • 18. Google Loves Speedhttp://www.flickr.com/photos/kevenlaw/2895171747/sizes/l/in/photostream/
  • 19. http://www.slideshare.net/jcolman/building-enterprise-seo-traffic-and-sales-etail-west-2012
  • 20. Content &How Links To Deliver Documents
  • 21. Q&A Content Is Essentialhttp://www.seomoz.org/blog/the-huge-untapped-potential-of-qa-content-for-seo
  • 22. Basic Content Still Works
  • 23. Categories as Content http://producten.hema.nl/
  • 24. Products as Content http://wish.co.uk/zombie-boot-camp/
  • 25. Guest Posting or Content Marketing? “ As more of our attention shifts online, its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/
  • 26. How To Deserve To Rankhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
  • 27. Allow your content to be remixed and hacked. Turn products into linkbaithttp://artistmarketplace.moleskine.com/
  • 28. made.com allows you to vote on product development & design
  • 29. >100 pins of this product page
  • 30. The Promise of Content
  • 31. (PS this is why kickstarter works)
  • 32. Gucci has 6 million facebook fans
  • 33. Sofa.com Film Nights
  • 34. VideoHow To Deliver Documents
  • 35. Zappos have over 50,000 product videos (and >185,000 video urls indexed)http://blogs.zappos.com/fiftythousand
  • 36. Product Video ResultsHigher Conversions Stay Longer64% -85% 2min Longer Average stay when engagedMore likely to purchase after with videowatching a product video Comscore 8/2010Internet Retailer 4/2010 / Comscore 8/2010Search Enhancement Offline Impact53x Higher 6% increaseLikelihood of a front-page In in-store sales Reckitt Benckiser, Nielsen, May 2010Google resultForrester, 1/2010 This slide stolen with permission from TippingpointLabs.com
  • 37. How Do I Get Video Results?http://www.distilled.net/blog/video/getting-video-results-in-google/
  • 38. How Do I Produce Videos?http://www.slideshare.net/philnottingham/incorporating-video-into-your-link-building-strategy
  • 39. slideshare.net/tomcritchlow/
  • 40. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!