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Ecommerce SEO in 2012

Ecommerce SEO in 2012



My slides from the talk I gave at SEMNE in Rocky Hill, CT in April 2012

My slides from the talk I gave at SEMNE in Rocky Hill, CT in April 2012



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http://www.semne.org 245
http://www.conseilsmarketing.com 240
http://www.mantillan.com 181
http://huangweixuan.com 58
https://twitter.com 45
http://rodrigo.mantillan.es 43
http://www.scoop.it 32
http://blog.websourcing.fr 26
http://mmone.posterous.com 25
http://www.gipande.com 23
http://www.stonepower.fr 19
https://si0.twimg.com 17
http://us-w1.rockmelt.com 16
http://bitly.com 11
http://feeds.feedburner.com 11
https://twimg0-a.akamaihd.net 6
http://storify.com 6
http://www.paperblog.fr 4
http://inbound.org 3
http://nel50n.net 2
http://ydeveloperinc.tumblr.com 2
http://posterous.com 2
http://reader.googleusercontent.com 1
http://www.esiou.com 1
http://tweets.willcritchlow.com 1
http://www.ngo-online.de HTTP 1
http://www.copyscape.com 1
http://localhost 1
http://pigeindexeroff2 1
http://www.netvibes.com 1


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  • 'Hi Tom!

    You got a great presentation here. I think incorporating video into link building strategy is really a good idea. Thank you so much for sharing this.'
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  • What a good way to promote Distilled!
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  • Is there a video of the talk ? The slides look super cool !
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    Ecommerce SEO in 2012 Ecommerce SEO in 2012 Presentation Transcript

    • EcommerceSEO in 2012@tomcritchlowwww.distilled.net
    • A Digital ShiftHow To Deliver Documents
    • Content Curators Hold All The Power
    • Fuck Yeah Cowboy Boots is a real thing, and links to ecommerce websites
    • Gucci has 100s of pins (links) on pinterest
    • Etsy has over 9000
    • "If you want a preview of where were headed with apparel go look atthe denim category, go look at womens jeans on Amazon. Thatll give you alittle insight into our future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html
    • The Over-optimization Penaltyhttps://seogadget.co.uk/beware-of-the-google-over-optimization-update/
    • Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/
    • Case Study: H&Mhttp://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/google-plus-seo/
    • Technical SEOHow To Deliver Documents
    • Schema & Markuphttp://googlewebmastercentral.blogspot.com/2012/04/updates-to-rich-snippets.htmlhttp://www.seomoz.org/blog/schema-examples
    • XML Sitemapshttp://www.seomoz.org/blog/multiple-xml-sitemaps-increased-indexation-and-traffic
    • Clean XML Sitemaps“ We have a very tight threshold on how clean your sitemap needs to be. […] We want only a couple of percentage points of error. https://seogadget.co.uk/check-your-xml-sitemap-errors/
    • This is Bamboohttp://www.flickr.com/photos/29820142@N08/2942847811/sizes/l/in/photostream/
    • Pandas Love Eating Bamboohttp://www.flickr.com/photos/pagedooley/5402340884/sizes/l/in/photostream//
    • Something about GWT errors Love GWT Always
    • Google Loves Speedhttp://www.flickr.com/photos/kevenlaw/2895171747/sizes/l/in/photostream/
    • http://www.slideshare.net/jcolman/building-enterprise-seo-traffic-and-sales-etail-west-2012
    • Content &How Links To Deliver Documents
    • Q&A Content Is Essentialhttp://www.seomoz.org/blog/the-huge-untapped-potential-of-qa-content-for-seo
    • Basic Content Still Works
    • Categories as Content http://producten.hema.nl/
    • Products as Content http://wish.co.uk/zombie-boot-camp/
    • Guest Posting or Content Marketing? “ As more of our attention shifts online, its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native http://www.forbes.com/sites/michaelellsberg/2012/01/11/the-tim-ferriss-effect/
    • How To Deserve To Rankhttp://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
    • Allow your content to be remixed and hacked. Turn products into linkbaithttp://artistmarketplace.moleskine.com/
    • made.com allows you to vote on product development & design
    • >100 pins of this product page
    • The Promise of Content
    • (PS this is why kickstarter works)
    • Gucci has 6 million facebook fans
    • Sofa.com Film Nights
    • VideoHow To Deliver Documents
    • Zappos have over 50,000 product videos (and >185,000 video urls indexed)http://blogs.zappos.com/fiftythousand
    • Product Video ResultsHigher Conversions Stay Longer64% -85% 2min Longer Average stay when engagedMore likely to purchase after with videowatching a product video Comscore 8/2010Internet Retailer 4/2010 / Comscore 8/2010Search Enhancement Offline Impact53x Higher 6% increaseLikelihood of a front-page In in-store sales Reckitt Benckiser, Nielsen, May 2010Google resultForrester, 1/2010 This slide stolen with permission from TippingpointLabs.com
    • How Do I Get Video Results?http://www.distilled.net/blog/video/getting-video-results-in-google/
    • How Do I Produce Videos?http://www.slideshare.net/philnottingham/incorporating-video-into-your-link-building-strategy
    • slideshare.net/tomcritchlow/
    • Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!