Ecommerce Inspiration

EcommerceInspiration@tomcritchlowwww.distilled.net

Content Curators Hold All The Power

Fuck Yeah Cowboy Boots is a realthing, and links to ecommerce websites

Gucci has 100s of pins (links) on pinterest

Etsy has over 9000

"If you want a preview of where were headed with apparel go look at the denim category, go lookat womens jeans onAmazon. Thatll give you a little insight into our future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html

made.com allows you to vote on product development & design

Allow your content to be remixed and hacked. Turn products into linkbaithttp://artistmarketplace.moleskine.com/

Zappos have over 50,000 product videos (and >185,000 video urls indexed)http://blogs.zappos.com/fiftythousand

Product Video ResultsHigher Conversions Stay Longer64% -85% 2min Longer Average stay when engagedMore likely to purchase after with videowatching a product video Comscore 8/2010Internet Retailer 4/2010 / Comscore 8/2010Search Enhancement Offline Impact53x Higher 6% increaseLikelihood of a front-page In in-store sales Reckitt Benckiser, Nielsen, May 2010Google resultForrester, 1/2010 This slide stolen with permission from TippingpointLabs.com

Categories as Linkbait http://producten.hema.nl/

Products as Linkbait http://wish.co.uk/zombie-boot-camp/

Link Build With Hope

(PS this is why kickstarter works)

Business Case Studies = Links (&PR)

Gucci has 6 million facebook fans

Sofa.com Film Nights

Agile Ecommerce http://tattly.com/products/aperture

Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/

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Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

http://huangweixuan.com	60
http://mmone.posterous.com	24
http://a0.twimg.com	12
http://us-w1.rockmelt.com	5
http://www.twylah.com	4
http://posterous.com	2
http://paper.li	1
http://www.copyscape.com	1

Ecommerce Inspiration

by Tom Critchlow

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