Ecommerce Inspiration

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My presentation from the Distilled NYC meetup on 18th Jan 2012. Inspiration and creative ideas for online marketing in the ecommerce space

My presentation from the Distilled NYC meetup on 18th Jan 2012. Inspiration and creative ideas for online marketing in the ecommerce space

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  • 1. EcommerceInspiration@tomcritchlowwww.distilled.net
  • 2. Content Curators Hold All The Power
  • 3. Fuck Yeah Cowboy Boots is a realthing, and links to ecommerce websites
  • 4. Gucci has 100s of pins (links) on pinterest
  • 5. Etsy has over 9000
  • 6. "If you want a preview of where were headed with apparel go look at the denim category, go lookat womens jeans onAmazon. Thatll give you a little insight into our future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html
  • 7. made.com allows you to vote on product development & design
  • 8. Allow your content to be remixed and hacked. Turn products into linkbaithttp://artistmarketplace.moleskine.com/
  • 9. Zappos have over 50,000 product videos (and >185,000 video urls indexed)http://blogs.zappos.com/fiftythousand
  • 10. Product Video ResultsHigher Conversions Stay Longer64% -85% 2min Longer Average stay when engagedMore likely to purchase after with videowatching a product video Comscore 8/2010Internet Retailer 4/2010 / Comscore 8/2010Search Enhancement Offline Impact53x Higher 6% increaseLikelihood of a front-page In in-store sales Reckitt Benckiser, Nielsen, May 2010Google resultForrester, 1/2010 This slide stolen with permission from TippingpointLabs.com
  • 11. Categories as Linkbait http://producten.hema.nl/
  • 12. Products as Linkbait http://wish.co.uk/zombie-boot-camp/
  • 13. Link Build With Hope
  • 14. (PS this is why kickstarter works)
  • 15. Business Case Studies = Links (&PR)
  • 16. Gucci has 6 million facebook fans
  • 17. Sofa.com Film Nights
  • 18. Agile Ecommerce http://tattly.com/products/aperture
  • 19. Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/
  • 20. slideshare.net/tomcritchlow/
  • 21. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!