Ecommerce Inspiration

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My presentation from the Distilled NYC meetup on 18th Jan 2012. Inspiration and creative ideas for online marketing in the ecommerce space

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Ecommerce Inspiration

  1. 1. EcommerceInspiration@tomcritchlowwww.distilled.net
  2. 2. Content Curators Hold All The Power
  3. 3. Fuck Yeah Cowboy Boots is a realthing, and links to ecommerce websites
  4. 4. Gucci has 100s of pins (links) on pinterest
  5. 5. Etsy has over 9000
  6. 6. "If you want a preview of where were headed with apparel go look at the denim category, go lookat womens jeans onAmazon. Thatll give you a little insight into our future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html
  7. 7. made.com allows you to vote on product development & design
  8. 8. Allow your content to be remixed and hacked. Turn products into linkbaithttp://artistmarketplace.moleskine.com/
  9. 9. Zappos have over 50,000 product videos (and >185,000 video urls indexed)http://blogs.zappos.com/fiftythousand
  10. 10. Product Video ResultsHigher Conversions Stay Longer64% -85% 2min Longer Average stay when engagedMore likely to purchase after with videowatching a product video Comscore 8/2010Internet Retailer 4/2010 / Comscore 8/2010Search Enhancement Offline Impact53x Higher 6% increaseLikelihood of a front-page In in-store sales Reckitt Benckiser, Nielsen, May 2010Google resultForrester, 1/2010 This slide stolen with permission from TippingpointLabs.com
  11. 11. Categories as Linkbait http://producten.hema.nl/
  12. 12. Products as Linkbait http://wish.co.uk/zombie-boot-camp/
  13. 13. Link Build With Hope
  14. 14. (PS this is why kickstarter works)
  15. 15. Business Case Studies = Links (&PR)
  16. 16. Gucci has 6 million facebook fans
  17. 17. Sofa.com Film Nights
  18. 18. Agile Ecommerce http://tattly.com/products/aperture
  19. 19. Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/
  20. 20. slideshare.net/tomcritchlow/
  21. 21. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

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