2. COLOURS- Front Page
I have used a selection of masculine colours
on my front cover. The red, black and white
colour scheme which I found in my research
had male appeals are good as they also
contrast against each other well so the text
and other key features on the cover stand out
and are eye appealing to my audience. The
red brings an element of brightness to the
page and it looks colourful and not boring so
therefore is found more appealing to a
younger age group.
The colours that I have selected are also
conventional for the indie genre. I found this
out in my research into similar products;
NME commonly use bright colours such as
red, yellow and blue. By including red onto
my front cover, it becomes more appealing to
the demographic and psychographic of my
primary target audience.
3. COLOURS- Contents Page
I also included a blue, black and white colour
scheme on my contents page. These colours have
masculine appeals and by using them again I
create a house style which adds to the brand
identity of my product. The audience can become
familiar with this house style and can relate to
the colours used.
4. COLOURS- Double Page Spread
Again, I use masculine colours that
contrast one another. The black and
white stand out and make text and
images stand out on the page.
This page also follows the house
style of the magazine thus building
on its brand identity.
5. FONTS
I use serif fonts especially on my contents page and double
page spread as it brings a formal approach to the page. Serif
fonts have professional connotations and make the page look
ordered and sophisticate. This is useful in appealing to my
target audience as they can clearly and easily interpret
information on the page such as the main article of the double
page spread.
Sans serif fonts are most commonly used on the front page.
This is used because it looks informal and fun. This especially
appeals to a young demographic of audience so therefore fits
my target audience.
I use a mixture of both font types to create a contrast on my
page. This makes the product seem more visually appealing.
6. IMAGES
All of the images used are of males. This will appeal to my
target audience as it is a mainly male audience I aim to appeal
to. By using male imagery my target audience can relate to the
magazine thus finding it more appealing.
In my images I have made my artists look conventional for the
genre. I do this through the use of mise en scene. This is
evident in the way they dress, they look like indie artists, and
the use of props and backgrounds. For example, on my double
page spread I place the artist propped up against the wall. This
looks quite urban and fits the demographic and psychographic
of my target audience.
7. LAYOUT
Throughout my magazine I use an ordered layout, this
contains masculine connotations. I use this to appeal to my
target audience who are mainly male.
The use of an ordered layout also helps the magazine look
professional and provides easy reading for my audience and
this might encourage them to buy my magazine.
8. MODE OF ADDRESS
In my magazine, in terms of language I use a quite laid back
informal mode of address. I do this as it fits the psychographic
of my target audience. I achieve this through the use of
colloquial language and sans serif fonts which also appeals to
their demographic.
9. CONTENT
The content that I include appeals to the primary target audience
of my magazine. I achieve this by including content that is
suitable to my target audience so therefore they can relate to it.
One example of this in my magazine is the content included on
my double page spread. It discusses addictions and reform which
I found out is appealing to my audience in my audience research.
Another example of using relevant content is on my front cover, I
use coverlines displaying information of bands and gigs that
would certainly appeal to my audience. I also include a twitter
feature, this is found especially appealing to my target audience
as my research told me that they are heavy social network users.
