Total Intra Category Search Ranking - Updated

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Total Intra Category Search Ranking - Updated

  1. 1. CATEGORY-WIDE DATA SEARCH THE NEW FRONTIER OF INTERNET SEARCH PATENT PENDING #61/271,070<br />Thomas G. Kilgallen, M.B.A. <br />November 27th 2009<br />
  2. 2. Category–Wide Search (C.W.S.) has several advantages over conventional search result methodologies<br /><ul><li> Provides a big picture perspective of a category ‘s associations to one or more query words or phrases.
  3. 3. At a glance , holistic search that is much more information intensive than the average search.
  4. 4. Combines multiple search queries into one – is much faster than conventional search.
  5. 5. Massive commercial potential.
  6. 6. Fun and easy to use!</li></ul>*C.W.S. is not appropriate for all search queries and is not intended to fully replace search engines such as Google or Yahoo search. However, it can be an very valuable add-on component to a search engine’s offering.<br />
  7. 7. SAMPLE SEARCH RESULTS<br />
  8. 8. Fatigue ::Diseases<br />HITS COUNT<br />Fibromyalgia<br />4,670,000<br />Diabetes<br />4,250,000<br />Arthritis<br />3,180,000<br />Psoriasis<br />1,450,000<br />Hypothyroidism<br />754,000<br />Lyme disease<br />714,000<br />Hyperthyroidism<br />436,000<br />Myasthenia Gravis<br />334,000<br />Guiliann-Barre Syndrome<br />236,000<br />User example: A person is feeling fatigued and is wondering what diseases he might possibly have. These are the diseases most associated with fatigue.<br />
  9. 9. Results 1 – 10 of about 652,000 for fatigue “Lyme disease”<br />Late and Chronic Lyme Disease: Symptom Overlap with Chronic ...<br />experience suggests that Lyme Disease may be a frequent cause of fibromyalgia or chronic fatigue (8,12). Other microbes have been proposed as causative ...www.prohealth.com/library/showarticle.cfm?libid=8441 - Cached - Similar pages<br />Lyme Disease Symptoms - Fatigue<br />Describes fatigue, exhaustion, and insomnia caused by Lyme disease. Symptoms and treatment tips.www.lymeinfo.net/fatigue.html - Cached - Similar pages<br />Lyme disease — could it be causing your fatigue?<br />Jan 19, 2009 ... Learn how low-grade Lyme disease can present as chronic fatigue and how to get accurate testing.www.womentowomen.com/fatigueandstress/lymediseaseandfatigue.aspx - Cached - Similar pages<br />Fibromyalgia, chronic fatigue syndrome and lyme disease<br />Dr. Donta presented the symptom lists for chronic Lyme disease, chronic fatigue syndrome (CFS), fibromyalgia (FM), and Gulf War Illness (GWI). ...www.canlyme.com/fibrocfslyme.html - Cached - Similar pages<br />Go Ask Alice!: Lyme Disease vs. Chronic Fatigue<br />Feb 17, 1995 ... Alice, I&apos;m wondering about Lyme disease and chronic fatigue syndrome -- the differences and similarities? --Tired.www.goaskalice.columbia.edu/0554.html - Cached - Similar pages<br />Clicking on the “Lyme disease” hyperlink from the left of the previous slide brings up the results summary for “Jay Z” and “Reebok”<br />
  10. 10. Jay-Z ::Brands<br />HITS COUNT<br />Cristal<br />2,360,000<br />Rhapsody<br />989,000<br />Hewlett Packard<br />862,000<br />487,000<br />40/40 Club<br />Adidas<br />487,000<br />Rocawear<br />276,000<br />Reebok<br />184,000<br />143,000<br />Maybach<br />Or alternatively, logos can be shown to represent results. These logos can also be utilized as hyperlinks.<br />
  11. 11. Results 1 – 10 of about 184,000 for “Jay Z” “Reebok”<br />Jordan, 50 cent & Jay-Z: the right fit? - Feb. 9, 2004<br />Reebok International, the No. 2 maker of athletic footwear, last year signed two exclusive deals, one with hip-hop artist Jay-Z and the other with rapper 50 ...money.cnn.com/2004/02/06/news/companies/.../index.htm - Cached - Similar<br />Rapper Mogul Jay-Z Sets Reebok Record, S. Carter Collection Rbk ...<br />The partnership between Jay-Z and Reebok is called the “Sounds and Rhythm of Sport.” The fusion of Rbk, Reebok&apos;s street-inspired, cutting-edge collection of ...www.dvercity.com/drumbeats_jay_z.html - Cached - Similar<br />USATODAY.com - Rapper Jay-Z right fit for Reebok<br />Dec 4, 2002 ... Big-name athletes are no longer the only game in town for sneaker deals. Reebok is busting a move into the hip-hop world by signing star ...www.usatoday.com/money/.../2002-12-04-reebok_x.htm - Cached - Similar<br />Jay-Z News and Trivias at CelebrityWonder.com<br />Jay-Z&apos;s signature Reebok tennis shoe sold out in only a few hours over the weekend, making it the fastest-selling shoe in Reebok&apos;s history. ...www.celebritywonder.com/html/jay-z_trivia1.html - Cached - Similar<br />Video - 50 Cent Feat Jay-Z - Reebok Commercial - Music<br />Nov 24, 2009 ... YouTube streaming video - 50 Cent Feat Jay-Z - Reebok Commercial - 50 Cent Feat Jay-Z - Reebok Commercial.50centblips.dailyradar.com/.../50-cent-feat-jay-z-reebok-commercial/ - Cached<br />Clicking on the Reebok logo hyperlink from the left of the previous slide brings up the results summary for “Jay Z” and “Reebok”<br />
  12. 12. Madonna ::Designers<br />HITS COUNT<br />4,570,000<br />Versace<br />Louis Vuitton<br />2,560,000<br />1,230,000<br />Calvin Klein<br />Dolce & Gabanna<br />698,000<br />552,700<br />Fendi<br />Hugo Boss<br />306,000<br />237,000<br />Donna Karan<br />229,100<br />Vera Wang<br />132,000<br />Liz Claiborne<br />User example: A fan of Madonna wishes to dress like her and wants to see what designers she wears. These are the designers most commonly associated with Madonna.<br />
  13. 13. “Obama is ::Adjectives”<br />HITS COUNT<br />Right<br />489,000<br />Wrong<br />487,000<br />Good<br />280,000<br />131,000<br />Bad<br />66,700<br />Strong<br />Evil<br />46,700<br />Weak<br />41,000<br />Cool<br />30,100<br />Honest<br />12,800<br />User example: A political news reporter wants to get a handle on what current public opinion is regarding Barack Obama.<br />
  14. 14. “Derek Jeter” ::Actresses<br />HITS COUNT<br />Gabrielle Union<br />165,000<br />Angelina Jolie<br />100,000<br />99,000<br />Jessica Alba<br />Jennifer Aniston<br />87,700<br />85,900<br />Jordana Brewster<br />Jessica Biel<br />80,200<br />Scarlett Johansson<br />68,800<br />Minka Kelly<br />54,500<br />Vanessa Minillo<br />50,900<br />1.6<br />User example: A Derek Jeter fan wants to see which actresses he has been associated with.<br />
  15. 15. Results 1 – 10 of about 165,000 for “Derek Jeter” “Gabrielle Union”<br />Gabrielle Union Says She Isn&apos;t Dating Derek Jeter – Unfortunately ...<br />Feb 2, 2007 ... &quot;If I were dating Derek Jeter, I&apos;d announce it to the world,&quot; the actress says.www.people.com/people/article/0,,20010779,00.html - Similar<br /><ul><li>Gabrielle Union is Derek Jeter's Girlfriend? (Photos and Video ...</li></ul>So I&apos;m not sure when this hookup between Derek Jeter and Gabrielle Union started, but according to Page Six, the two reportedly are dating. ...sports.rightpundits.com/?p=217 - Cached – Similar<br /><ul><li>Hot Celebrity Gossip: Derek Jeter Dating Gabrielle Union - The ...</li></ul>Yankees superstar Derek Jeter will need a hot bat if New York is to surpass the upstart Cleveland Indians in this week&apos;s American League ...www.thehollywoodgossip.com/.../hot-celebrity-gossip-derek-jeter-dating-gabrielle-union/ - Cached – Similar<br /><ul><li>Derek Jeter dating Gabrielle Union?</li></ul>Derek Jeter has good taste when it comes to women. Sources claimed that he dumped Jessica Biel for another actress,Gabrielle Union.www.spreadit.org/derek-jeter-dating-gabrielle-union/ - Cached – Similar<br /><ul><li>Gabrielle Union wouldn't mind uniting with Derek Jeter</li></ul>Gabrielle Union wouldn&apos;t mind uniting with Derek Jeter Last week we reported,that Gabrielle Union and Derek Jeter had a little something ...www.spreadit.org/gabrielle-union-wouldnt-mind-uniting-with-derek-jeter/ - Cached – Similar<br />Clicking on the “Gabrielle Union” hyperlink from the left of the previous slide brings up the results summary for “Derek Jeter” and “Gabrielle Union”.<br />
  16. 16. “Leopard print bikini” ::Celebrities<br />HITS COUNT<br />Gemma Atkinson<br />398,000<br />Kim Kardashian<br />115,000<br />2,420<br />Lindsay Lohan<br />2,630<br />Britney Spears<br />Hayden Panettiere<br />1,170<br />Carmen Electra<br />1,040<br />Danielle Bux<br />905<br />Carly Zucker<br />710<br />Mariah Carey<br />693<br />User example: Someone is mulling over whether to buy a leopard print bikini and wants to know if she will be in good (or bad) company if she wears one.<br />
  17. 17. Yoga ::U.S. Cities<br />HITS COUNT<br />New York<br />17,500,000<br />San Francisco<br />6,650,000<br />Los Angeles<br />6,630,000<br />3,910,000<br />San Diego<br />3,380,000<br />Austin<br />Fort Worth<br />3,200,000<br />Philadelphia<br />2,770,000<br />Detroit<br />2,090,000<br />San Jose<br />2,080,000<br />User example: The “Journal of Yoga” editor wants to find new markets where the magazine’s circulation can be expanded. These are the cities most commonly associated with the word yoga. <br />
  18. 18. Cobalt ::Mining companies<br />HITS COUNT<br />Alcan<br />358,000<br />BHP Billiton<br />326,000<br />Barrick Gold<br />279,000<br />186,000<br />Geovic<br />74,400<br />Gold Fields<br />Lonmin<br />55,500<br />Rio Tinto Group<br />43,100<br />Anglo American<br />34,100<br />12,300<br />Newmont Mining<br />User example: A manufacturer wants to locate a potential supplier of the mineral cobalt and wants to know the big producers of the metal.<br />
  19. 19. IMPLICATIONS OF THIS NEW TECHNOLOGY<br />
  20. 20. The commercial potential of Category Wide Search is immense<br />C.W.S. has broad popular appeal<br /><ul><li> A large portion of the population is very interested in celebrities and products they consume, where they go and who they associate with etc. CWS provides all this information quickly and is fun and easy to use. </li></ul>C.W.S. will be very important to the advertising and marketing industries<br /><ul><li> Brands pay fortunes in marketing deals to be associated with the right personalities. CWS is all about associations, including between athletes, personalities, brands and businesses.</li></ul>C.W.S. will be very disruptive to some existing web based businesses<br /><ul><li>The at a glance, instantaneous , information intensive aspect of C.W.S. provides immediate competition for billion dollar businesses such as WebMd. C.W.S. is faster and easier to use than such websites. </li></ul>C.W.S. will generate plenty of media interest and free publicity<br /><ul><li> C.W.S. can report on public opinions that are great fodder for news stories. For example, searches such as for which adjectives are commonly associated with certain politicians. </li></ul>C.W.S. will be very popular with the research community<br /><ul><li> C.W.S. is a great starting point for research projects. It can return search results that would be very time consuming or even impossible to generate via conventional search. </li></li></ul><li>HOW IT WORKS – STEP BY STEP<br />
  21. 21. Fatigue ::Diseases<br />Search<br />Note: The :: or double-colon is used as a prefix to let the search aggregator module know the user wants to search on the category “Diseases”<br />User types the query string “Fatigue” and “::Diseases” into the search window and hits the search button.<br />
  22. 22. Search<br />Type Keyword(s) here <br />Choose Category here<br />Fatigue<br />Alternatively, drop down menu options can be displayed to allow the user to choose which category he or she wishes to search on.<br />
  23. 23. Fatigue ::Diseases<br />Search<br />Category Database<br />Query Processor<br />Category Database<br />Category Database<br />Search Engine Index<br />Search and match function<br />Search Engine Index<br />Search Engine Index<br />Results Ranker<br />The search query is communicated to the query processor which then determines which category is to be searched on.<br />
  24. 24. Fatigue ::Diseases<br />Search<br />Category Database<br />Query Processor<br />Category Database<br />Category Database<br />Search Engine Index<br />Search and match function<br />Search Engine Index<br />Search Engine Index<br />Results Ranker<br />The Query Processor then communicates with one or more Category Databases or Resources.<br />
  25. 25. CELEBRITIES<br />DESIGNERS<br />ADJECTIVES<br />DISEASES<br />SYMPTOMS<br />aback<br />Aaliyah<br />Anna Sui<br />AIDS<br />abrasion<br />abaft<br />Ben Afleck<br />Anne Klein<br />Alzheimer’s<br />abscess<br />abandoned<br />Christina Aguilera<br />Battistoni<br />arthritis<br />aching joints<br />abashed<br />Jessica Alba<br />Beretta<br />asthma<br />acid reflux<br />aberrant<br />Lily Allen<br />Betsey Johnson<br />asthma<br />acidosis<br />abhorrent<br />Marc Almond<br />Brioni<br />brain cancer<br />acne<br />abiding<br />Anastacia<br />Burberry<br />breast cancer<br />adenomyosis<br />abject<br />Gillian Anderson<br />Calvin Klein<br />candidiasis<br />alertness<br />ablaze<br />Pamela Anderson<br />Christian Dior<br />cataracts<br />allergic rash<br />able<br />Jennifer Aniston<br />Christian Lacroix<br />celiac disease<br />amaurosis<br />abnormal<br />Adam Ant<br />Coco Chanel<br />cervical cancer<br />amenorrhea<br />aboriginal<br />Marc Anthony<br />Cole Haan<br />chicken pox<br />amnesis<br />abortive<br />Fiona Apple<br />Donna Karan<br />chlamydia<br />anasthesia<br />abrasive<br />Tom Arnold<br />Eileen Fisher<br />common cold<br />analgesia<br />The Query Processor references the Category Database(s) or Resource(s) and locates “Diseases” list(s).<br />
  26. 26. Fatigue ::Diseases<br />Search<br />Category Database<br />Query Processor<br />Category Database<br />Category Database<br />Search Engine Index<br />Search and Match Function<br />Search Engine Index<br />Search Engine Index<br />Results Ranker<br />The Query Processor standardizes the list items returned from the Category Database(s) (e.g. to remove duplication) and then communicates the list to the Search and Match Function.<br />
  27. 27. Fatigue ::Diseases<br />Search<br />Category Database<br />Query Processor<br />Category Database<br />Category Database<br />Search Engine Index<br />Search and Match Function<br />Search Engine Index<br />Search Engine Index<br />Results Ranker<br />The Search and Match Function then cross-references the list of Category words to be searched on against the search engine(s) indices or database(s).<br />
  28. 28. Fatigue ::Diseases<br />Search<br />Category Database<br />Query Processor<br />Category Database<br />Category Database<br />Search Engine Index<br />Search and Match Function<br />Search Engine Index<br />Search Engine Index<br />Results Ranker<br />The results of the cross-reference are sent to the Results Ranker module which then counts and or scores, sorts and groups the results.<br />
  29. 29. Fatigue ::Diseases<br />Search<br />Fibromyalgia<br />4,670,000<br />Diabetes<br />3,675,056<br />iPsoriasis<br />2,171,000<br />Arthritis<br />1,670,000<br />Category Database<br />Query Processor<br />Category Database<br />Category Database<br />Search Engine Index<br />Search and Match Function<br />Search Engine Index<br />Search Engine Index<br />Results Ranker<br />The Results Ranker then returns the processed results to the client computer in visual format.<br />
  30. 30. For more information please contact:<br />Thomas Kilgallen <br /> Tel: (978) 6623155<br /> Email: tom@oxmountainfi.com<br />

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