Total Intra Category Search Ranking   - Updated
Upcoming SlideShare
Loading in...5
×
 

Total Intra Category Search Ranking - Updated

on

  • 811 views

 

Statistics

Views

Total Views
811
Views on SlideShare
811
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Total Intra Category Search Ranking   - Updated Total Intra Category Search Ranking - Updated Presentation Transcript

  • CATEGORY-WIDE DATA SEARCH THE NEW FRONTIER OF INTERNET SEARCH PATENT PENDING #61/271,070
    Thomas G. Kilgallen, M.B.A.
    November 27th 2009
  • Category–Wide Search (C.W.S.) has several advantages over conventional search result methodologies
    • Provides a big picture perspective of a category ‘s associations to one or more query words or phrases.
    • At a glance , holistic search that is much more information intensive than the average search.
    • Combines multiple search queries into one – is much faster than conventional search.
    • Massive commercial potential.
    • Fun and easy to use!
    *C.W.S. is not appropriate for all search queries and is not intended to fully replace search engines such as Google or Yahoo search. However, it can be an very valuable add-on component to a search engine’s offering.
  • SAMPLE SEARCH RESULTS
  • Fatigue ::Diseases
    HITS COUNT
    Fibromyalgia
    4,670,000
    Diabetes
    4,250,000
    Arthritis
    3,180,000
    Psoriasis
    1,450,000
    Hypothyroidism
    754,000
    Lyme disease
    714,000
    Hyperthyroidism
    436,000
    Myasthenia Gravis
    334,000
    Guiliann-Barre Syndrome
    236,000
    User example: A person is feeling fatigued and is wondering what diseases he might possibly have. These are the diseases most associated with fatigue.
  • Results 1 – 10 of about 652,000 for fatigue “Lyme disease”
    Late and Chronic Lyme Disease: Symptom Overlap with Chronic ...
    experience suggests that Lyme Disease may be a frequent cause of fibromyalgia or chronic fatigue (8,12). Other microbes have been proposed as causative ...www.prohealth.com/library/showarticle.cfm?libid=8441 - Cached - Similar pages
    Lyme Disease Symptoms - Fatigue
    Describes fatigue, exhaustion, and insomnia caused by Lyme disease. Symptoms and treatment tips.www.lymeinfo.net/fatigue.html - Cached - Similar pages
    Lyme disease — could it be causing your fatigue?
    Jan 19, 2009 ... Learn how low-grade Lyme disease can present as chronic fatigue and how to get accurate testing.www.womentowomen.com/fatigueandstress/lymediseaseandfatigue.aspx - Cached - Similar pages
    Fibromyalgia, chronic fatigue syndrome and lyme disease
    Dr. Donta presented the symptom lists for chronic Lyme disease, chronic fatigue syndrome (CFS), fibromyalgia (FM), and Gulf War Illness (GWI). ...www.canlyme.com/fibrocfslyme.html - Cached - Similar pages
    Go Ask Alice!: Lyme Disease vs. Chronic Fatigue
    Feb 17, 1995 ... Alice, I'm wondering about Lyme disease and chronic fatigue syndrome -- the differences and similarities? --Tired.www.goaskalice.columbia.edu/0554.html - Cached - Similar pages
    Clicking on the “Lyme disease” hyperlink from the left of the previous slide brings up the results summary for “Jay Z” and “Reebok”
  • Jay-Z ::Brands
    HITS COUNT
    Cristal
    2,360,000
    Rhapsody
    989,000
    Hewlett Packard
    862,000
    487,000
    40/40 Club
    Adidas
    487,000
    Rocawear
    276,000
    Reebok
    184,000
    143,000
    Maybach
    Or alternatively, logos can be shown to represent results. These logos can also be utilized as hyperlinks.
  • Results 1 – 10 of about 184,000 for “Jay Z” “Reebok”
    Jordan, 50 cent & Jay-Z: the right fit? - Feb. 9, 2004
    Reebok International, the No. 2 maker of athletic footwear, last year signed two exclusive deals, one with hip-hop artist Jay-Z and the other with rapper 50 ...money.cnn.com/2004/02/06/news/companies/.../index.htm - Cached - Similar
    Rapper Mogul Jay-Z Sets Reebok Record, S. Carter Collection Rbk ...
    The partnership between Jay-Z and Reebok is called the “Sounds and Rhythm of Sport.” The fusion of Rbk, Reebok's street-inspired, cutting-edge collection of ...www.dvercity.com/drumbeats_jay_z.html - Cached - Similar
    USATODAY.com - Rapper Jay-Z right fit for Reebok
    Dec 4, 2002 ... Big-name athletes are no longer the only game in town for sneaker deals. Reebok is busting a move into the hip-hop world by signing star ...www.usatoday.com/money/.../2002-12-04-reebok_x.htm - Cached - Similar
    Jay-Z News and Trivias at CelebrityWonder.com
    Jay-Z's signature Reebok tennis shoe sold out in only a few hours over the weekend, making it the fastest-selling shoe in Reebok's history. ...www.celebritywonder.com/html/jay-z_trivia1.html - Cached - Similar
    Video - 50 Cent Feat Jay-Z - Reebok Commercial - Music
    Nov 24, 2009 ... YouTube streaming video - 50 Cent Feat Jay-Z - Reebok Commercial - 50 Cent Feat Jay-Z - Reebok Commercial.50centblips.dailyradar.com/.../50-cent-feat-jay-z-reebok-commercial/ - Cached
    Clicking on the Reebok logo hyperlink from the left of the previous slide brings up the results summary for “Jay Z” and “Reebok”
  • Madonna ::Designers
    HITS COUNT
    4,570,000
    Versace
    Louis Vuitton
    2,560,000
    1,230,000
    Calvin Klein
    Dolce & Gabanna
    698,000
    552,700
    Fendi
    Hugo Boss
    306,000
    237,000
    Donna Karan
    229,100
    Vera Wang
    132,000
    Liz Claiborne
    User example: A fan of Madonna wishes to dress like her and wants to see what designers she wears. These are the designers most commonly associated with Madonna.
  • “Obama is ::Adjectives”
    HITS COUNT
    Right
    489,000
    Wrong
    487,000
    Good
    280,000
    131,000
    Bad
    66,700
    Strong
    Evil
    46,700
    Weak
    41,000
    Cool
    30,100
    Honest
    12,800
    User example: A political news reporter wants to get a handle on what current public opinion is regarding Barack Obama.
  • “Derek Jeter” ::Actresses
    HITS COUNT
    Gabrielle Union
    165,000
    Angelina Jolie
    100,000
    99,000
    Jessica Alba
    Jennifer Aniston
    87,700
    85,900
    Jordana Brewster
    Jessica Biel
    80,200
    Scarlett Johansson
    68,800
    Minka Kelly
    54,500
    Vanessa Minillo
    50,900
    1.6
    User example: A Derek Jeter fan wants to see which actresses he has been associated with.
  • Results 1 – 10 of about 165,000 for “Derek Jeter” “Gabrielle Union”
    Gabrielle Union Says She Isn't Dating Derek Jeter – Unfortunately ...
    Feb 2, 2007 ... "If I were dating Derek Jeter, I'd announce it to the world," the actress says.www.people.com/people/article/0,,20010779,00.html - Similar
    • Gabrielle Union is Derek Jeter's Girlfriend? (Photos and Video ...
    So I'm not sure when this hookup between Derek Jeter and Gabrielle Union started, but according to Page Six, the two reportedly are dating. ...sports.rightpundits.com/?p=217 - Cached – Similar
    • Hot Celebrity Gossip: Derek Jeter Dating Gabrielle Union - The ...
    Yankees superstar Derek Jeter will need a hot bat if New York is to surpass the upstart Cleveland Indians in this week's American League ...www.thehollywoodgossip.com/.../hot-celebrity-gossip-derek-jeter-dating-gabrielle-union/ - Cached – Similar
    • Derek Jeter dating Gabrielle Union?
    Derek Jeter has good taste when it comes to women. Sources claimed that he dumped Jessica Biel for another actress,Gabrielle Union.www.spreadit.org/derek-jeter-dating-gabrielle-union/ - Cached – Similar
    • Gabrielle Union wouldn't mind uniting with Derek Jeter
    Gabrielle Union wouldn't mind uniting with Derek Jeter Last week we reported,that Gabrielle Union and Derek Jeter had a little something ...www.spreadit.org/gabrielle-union-wouldnt-mind-uniting-with-derek-jeter/ - Cached – Similar
    Clicking on the “Gabrielle Union” hyperlink from the left of the previous slide brings up the results summary for “Derek Jeter” and “Gabrielle Union”.
  • “Leopard print bikini” ::Celebrities
    HITS COUNT
    Gemma Atkinson
    398,000
    Kim Kardashian
    115,000
    2,420
    Lindsay Lohan
    2,630
    Britney Spears
    Hayden Panettiere
    1,170
    Carmen Electra
    1,040
    Danielle Bux
    905
    Carly Zucker
    710
    Mariah Carey
    693
    User example: Someone is mulling over whether to buy a leopard print bikini and wants to know if she will be in good (or bad) company if she wears one.
  • Yoga ::U.S. Cities
    HITS COUNT
    New York
    17,500,000
    San Francisco
    6,650,000
    Los Angeles
    6,630,000
    3,910,000
    San Diego
    3,380,000
    Austin
    Fort Worth
    3,200,000
    Philadelphia
    2,770,000
    Detroit
    2,090,000
    San Jose
    2,080,000
    User example: The “Journal of Yoga” editor wants to find new markets where the magazine’s circulation can be expanded. These are the cities most commonly associated with the word yoga.
  • Cobalt ::Mining companies
    HITS COUNT
    Alcan
    358,000
    BHP Billiton
    326,000
    Barrick Gold
    279,000
    186,000
    Geovic
    74,400
    Gold Fields
    Lonmin
    55,500
    Rio Tinto Group
    43,100
    Anglo American
    34,100
    12,300
    Newmont Mining
    User example: A manufacturer wants to locate a potential supplier of the mineral cobalt and wants to know the big producers of the metal.
  • IMPLICATIONS OF THIS NEW TECHNOLOGY
  • The commercial potential of Category Wide Search is immense
    C.W.S. has broad popular appeal
    • A large portion of the population is very interested in celebrities and products they consume, where they go and who they associate with etc. CWS provides all this information quickly and is fun and easy to use.
    C.W.S. will be very important to the advertising and marketing industries
    • Brands pay fortunes in marketing deals to be associated with the right personalities. CWS is all about associations, including between athletes, personalities, brands and businesses.
    C.W.S. will be very disruptive to some existing web based businesses
    • The at a glance, instantaneous , information intensive aspect of C.W.S. provides immediate competition for billion dollar businesses such as WebMd. C.W.S. is faster and easier to use than such websites.
    C.W.S. will generate plenty of media interest and free publicity
    • C.W.S. can report on public opinions that are great fodder for news stories. For example, searches such as for which adjectives are commonly associated with certain politicians.
    C.W.S. will be very popular with the research community
    • C.W.S. is a great starting point for research projects. It can return search results that would be very time consuming or even impossible to generate via conventional search.
  • HOW IT WORKS – STEP BY STEP
  • Fatigue ::Diseases
    Search
    Note: The :: or double-colon is used as a prefix to let the search aggregator module know the user wants to search on the category “Diseases”
    User types the query string “Fatigue” and “::Diseases” into the search window and hits the search button.
  • Search
    Type Keyword(s) here
    Choose Category here
    Fatigue
    Alternatively, drop down menu options can be displayed to allow the user to choose which category he or she wishes to search on.
  • Fatigue ::Diseases
    Search
    Category Database
    Query Processor
    Category Database
    Category Database
    Search Engine Index
    Search and match function
    Search Engine Index
    Search Engine Index
    Results Ranker
    The search query is communicated to the query processor which then determines which category is to be searched on.
  • Fatigue ::Diseases
    Search
    Category Database
    Query Processor
    Category Database
    Category Database
    Search Engine Index
    Search and match function
    Search Engine Index
    Search Engine Index
    Results Ranker
    The Query Processor then communicates with one or more Category Databases or Resources.
  • CELEBRITIES
    DESIGNERS
    ADJECTIVES
    DISEASES
    SYMPTOMS
    aback
    Aaliyah
    Anna Sui
    AIDS
    abrasion
    abaft
    Ben Afleck
    Anne Klein
    Alzheimer’s
    abscess
    abandoned
    Christina Aguilera
    Battistoni
    arthritis
    aching joints
    abashed
    Jessica Alba
    Beretta
    asthma
    acid reflux
    aberrant
    Lily Allen
    Betsey Johnson
    asthma
    acidosis
    abhorrent
    Marc Almond
    Brioni
    brain cancer
    acne
    abiding
    Anastacia
    Burberry
    breast cancer
    adenomyosis
    abject
    Gillian Anderson
    Calvin Klein
    candidiasis
    alertness
    ablaze
    Pamela Anderson
    Christian Dior
    cataracts
    allergic rash
    able
    Jennifer Aniston
    Christian Lacroix
    celiac disease
    amaurosis
    abnormal
    Adam Ant
    Coco Chanel
    cervical cancer
    amenorrhea
    aboriginal
    Marc Anthony
    Cole Haan
    chicken pox
    amnesis
    abortive
    Fiona Apple
    Donna Karan
    chlamydia
    anasthesia
    abrasive
    Tom Arnold
    Eileen Fisher
    common cold
    analgesia
    The Query Processor references the Category Database(s) or Resource(s) and locates “Diseases” list(s).
  • Fatigue ::Diseases
    Search
    Category Database
    Query Processor
    Category Database
    Category Database
    Search Engine Index
    Search and Match Function
    Search Engine Index
    Search Engine Index
    Results Ranker
    The Query Processor standardizes the list items returned from the Category Database(s) (e.g. to remove duplication) and then communicates the list to the Search and Match Function.
  • Fatigue ::Diseases
    Search
    Category Database
    Query Processor
    Category Database
    Category Database
    Search Engine Index
    Search and Match Function
    Search Engine Index
    Search Engine Index
    Results Ranker
    The Search and Match Function then cross-references the list of Category words to be searched on against the search engine(s) indices or database(s).
  • Fatigue ::Diseases
    Search
    Category Database
    Query Processor
    Category Database
    Category Database
    Search Engine Index
    Search and Match Function
    Search Engine Index
    Search Engine Index
    Results Ranker
    The results of the cross-reference are sent to the Results Ranker module which then counts and or scores, sorts and groups the results.
  • Fatigue ::Diseases
    Search
    Fibromyalgia
    4,670,000
    Diabetes
    3,675,056
    iPsoriasis
    2,171,000
    Arthritis
    1,670,000
    Category Database
    Query Processor
    Category Database
    Category Database
    Search Engine Index
    Search and Match Function
    Search Engine Index
    Search Engine Index
    Results Ranker
    The Results Ranker then returns the processed results to the client computer in visual format.
  • For more information please contact:
    Thomas Kilgallen
    Tel: (978) 6623155
    Email: tom@oxmountainfi.com