Total Intra Category Search Ranking - UpdatedPresentation Transcript
CATEGORY-WIDE DATA SEARCH THE NEW FRONTIER OF INTERNET SEARCH PATENT PENDING #61/271,070 Thomas G. Kilgallen, M.B.A. November 27th 2009
Category–Wide Search (C.W.S.) has several advantages over conventional search result methodologies
Provides a big picture perspective of a category ‘s associations to one or more query words or phrases.
At a glance , holistic search that is much more information intensive than the average search.
Combines multiple search queries into one – is much faster than conventional search.
Massive commercial potential.
Fun and easy to use!
*C.W.S. is not appropriate for all search queries and is not intended to fully replace search engines such as Google or Yahoo search. However, it can be an very valuable add-on component to a search engine’s offering.
SAMPLE SEARCH RESULTS
Fatigue ::Diseases HITS COUNT Fibromyalgia 4,670,000 Diabetes 4,250,000 Arthritis 3,180,000 Psoriasis 1,450,000 Hypothyroidism 754,000 Lyme disease 714,000 Hyperthyroidism 436,000 Myasthenia Gravis 334,000 Guiliann-Barre Syndrome 236,000 User example: A person is feeling fatigued and is wondering what diseases he might possibly have. These are the diseases most associated with fatigue.
Results 1 – 10 of about 652,000 for fatigue “Lyme disease” Late and Chronic Lyme Disease: Symptom Overlap with Chronic ... experience suggests that Lyme Disease may be a frequent cause of fibromyalgia or chronic fatigue (8,12). Other microbes have been proposed as causative ...www.prohealth.com/library/showarticle.cfm?libid=8441 - Cached - Similar pages Lyme Disease Symptoms - Fatigue Describes fatigue, exhaustion, and insomnia caused by Lyme disease. Symptoms and treatment tips.www.lymeinfo.net/fatigue.html - Cached - Similar pages Lyme disease — could it be causing your fatigue? Jan 19, 2009 ... Learn how low-grade Lyme disease can present as chronic fatigue and how to get accurate testing.www.womentowomen.com/fatigueandstress/lymediseaseandfatigue.aspx - Cached - Similar pages Fibromyalgia, chronic fatigue syndrome and lyme disease Dr. Donta presented the symptom lists for chronic Lyme disease, chronic fatigue syndrome (CFS), fibromyalgia (FM), and Gulf War Illness (GWI). ...www.canlyme.com/fibrocfslyme.html - Cached - Similar pages Go Ask Alice!: Lyme Disease vs. Chronic Fatigue Feb 17, 1995 ... Alice, I'm wondering about Lyme disease and chronic fatigue syndrome -- the differences and similarities? --Tired.www.goaskalice.columbia.edu/0554.html - Cached - Similar pages Clicking on the “Lyme disease” hyperlink from the left of the previous slide brings up the results summary for “Jay Z” and “Reebok”
Jay-Z ::Brands HITS COUNT Cristal 2,360,000 Rhapsody 989,000 Hewlett Packard 862,000 487,000 40/40 Club Adidas 487,000 Rocawear 276,000 Reebok 184,000 143,000 Maybach Or alternatively, logos can be shown to represent results. These logos can also be utilized as hyperlinks.
Results 1 – 10 of about 184,000 for “Jay Z” “Reebok” Jordan, 50 cent & Jay-Z: the right fit? - Feb. 9, 2004 Reebok International, the No. 2 maker of athletic footwear, last year signed two exclusive deals, one with hip-hop artist Jay-Z and the other with rapper 50 ...money.cnn.com/2004/02/06/news/companies/.../index.htm - Cached - Similar Rapper Mogul Jay-Z Sets Reebok Record, S. Carter Collection Rbk ... The partnership between Jay-Z and Reebok is called the “Sounds and Rhythm of Sport.” The fusion of Rbk, Reebok's street-inspired, cutting-edge collection of ...www.dvercity.com/drumbeats_jay_z.html - Cached - Similar USATODAY.com - Rapper Jay-Z right fit for Reebok Dec 4, 2002 ... Big-name athletes are no longer the only game in town for sneaker deals. Reebok is busting a move into the hip-hop world by signing star ...www.usatoday.com/money/.../2002-12-04-reebok_x.htm - Cached - Similar Jay-Z News and Trivias at CelebrityWonder.com Jay-Z's signature Reebok tennis shoe sold out in only a few hours over the weekend, making it the fastest-selling shoe in Reebok's history. ...www.celebritywonder.com/html/jay-z_trivia1.html - Cached - Similar Video - 50 Cent Feat Jay-Z - Reebok Commercial - Music Nov 24, 2009 ... YouTube streaming video - 50 Cent Feat Jay-Z - Reebok Commercial - 50 Cent Feat Jay-Z - Reebok Commercial.50centblips.dailyradar.com/.../50-cent-feat-jay-z-reebok-commercial/ - Cached Clicking on the Reebok logo hyperlink from the left of the previous slide brings up the results summary for “Jay Z” and “Reebok”
Madonna ::Designers HITS COUNT 4,570,000 Versace Louis Vuitton 2,560,000 1,230,000 Calvin Klein Dolce & Gabanna 698,000 552,700 Fendi Hugo Boss 306,000 237,000 Donna Karan 229,100 Vera Wang 132,000 Liz Claiborne User example: A fan of Madonna wishes to dress like her and wants to see what designers she wears. These are the designers most commonly associated with Madonna.
“Obama is ::Adjectives” HITS COUNT Right 489,000 Wrong 487,000 Good 280,000 131,000 Bad 66,700 Strong Evil 46,700 Weak 41,000 Cool 30,100 Honest 12,800 User example: A political news reporter wants to get a handle on what current public opinion is regarding Barack Obama.
“Derek Jeter” ::Actresses HITS COUNT Gabrielle Union 165,000 Angelina Jolie 100,000 99,000 Jessica Alba Jennifer Aniston 87,700 85,900 Jordana Brewster Jessica Biel 80,200 Scarlett Johansson 68,800 Minka Kelly 54,500 Vanessa Minillo 50,900 1.6 User example: A Derek Jeter fan wants to see which actresses he has been associated with.
Results 1 – 10 of about 165,000 for “Derek Jeter” “Gabrielle Union” Gabrielle Union Says She Isn't Dating Derek Jeter – Unfortunately ... Feb 2, 2007 ... "If I were dating Derek Jeter, I'd announce it to the world," the actress says.www.people.com/people/article/0,,20010779,00.html - Similar
Gabrielle Union is Derek Jeter's Girlfriend? (Photos and Video ...
So I'm not sure when this hookup between Derek Jeter and Gabrielle Union started, but according to Page Six, the two reportedly are dating. ...sports.rightpundits.com/?p=217 - Cached – Similar
Hot Celebrity Gossip: Derek Jeter Dating Gabrielle Union - The ...
Yankees superstar Derek Jeter will need a hot bat if New York is to surpass the upstart Cleveland Indians in this week's American League ...www.thehollywoodgossip.com/.../hot-celebrity-gossip-derek-jeter-dating-gabrielle-union/ - Cached – Similar
Derek Jeter dating Gabrielle Union?
Derek Jeter has good taste when it comes to women. Sources claimed that he dumped Jessica Biel for another actress,Gabrielle Union.www.spreadit.org/derek-jeter-dating-gabrielle-union/ - Cached – Similar
Gabrielle Union wouldn't mind uniting with Derek Jeter
Gabrielle Union wouldn't mind uniting with Derek Jeter Last week we reported,that Gabrielle Union and Derek Jeter had a little something ...www.spreadit.org/gabrielle-union-wouldnt-mind-uniting-with-derek-jeter/ - Cached – Similar Clicking on the “Gabrielle Union” hyperlink from the left of the previous slide brings up the results summary for “Derek Jeter” and “Gabrielle Union”.
“Leopard print bikini” ::Celebrities HITS COUNT Gemma Atkinson 398,000 Kim Kardashian 115,000 2,420 Lindsay Lohan 2,630 Britney Spears Hayden Panettiere 1,170 Carmen Electra 1,040 Danielle Bux 905 Carly Zucker 710 Mariah Carey 693 User example: Someone is mulling over whether to buy a leopard print bikini and wants to know if she will be in good (or bad) company if she wears one.
Yoga ::U.S. Cities HITS COUNT New York 17,500,000 San Francisco 6,650,000 Los Angeles 6,630,000 3,910,000 San Diego 3,380,000 Austin Fort Worth 3,200,000 Philadelphia 2,770,000 Detroit 2,090,000 San Jose 2,080,000 User example: The “Journal of Yoga” editor wants to find new markets where the magazine’s circulation can be expanded. These are the cities most commonly associated with the word yoga.
Cobalt ::Mining companies HITS COUNT Alcan 358,000 BHP Billiton 326,000 Barrick Gold 279,000 186,000 Geovic 74,400 Gold Fields Lonmin 55,500 Rio Tinto Group 43,100 Anglo American 34,100 12,300 Newmont Mining User example: A manufacturer wants to locate a potential supplier of the mineral cobalt and wants to know the big producers of the metal.
IMPLICATIONS OF THIS NEW TECHNOLOGY
The commercial potential of Category Wide Search is immense C.W.S. has broad popular appeal
A large portion of the population is very interested in celebrities and products they consume, where they go and who they associate with etc. CWS provides all this information quickly and is fun and easy to use.
C.W.S. will be very important to the advertising and marketing industries
Brands pay fortunes in marketing deals to be associated with the right personalities. CWS is all about associations, including between athletes, personalities, brands and businesses.
C.W.S. will be very disruptive to some existing web based businesses
The at a glance, instantaneous , information intensive aspect of C.W.S. provides immediate competition for billion dollar businesses such as WebMd. C.W.S. is faster and easier to use than such websites.
C.W.S. will generate plenty of media interest and free publicity
C.W.S. can report on public opinions that are great fodder for news stories. For example, searches such as for which adjectives are commonly associated with certain politicians.
C.W.S. will be very popular with the research community
C.W.S. is a great starting point for research projects. It can return search results that would be very time consuming or even impossible to generate via conventional search.
HOW IT WORKS – STEP BY STEP
Fatigue ::Diseases Search Note: The :: or double-colon is used as a prefix to let the search aggregator module know the user wants to search on the category “Diseases” User types the query string “Fatigue” and “::Diseases” into the search window and hits the search button.
Search Type Keyword(s) here Choose Category here Fatigue Alternatively, drop down menu options can be displayed to allow the user to choose which category he or she wishes to search on.
Fatigue ::Diseases Search Category Database Query Processor Category Database Category Database Search Engine Index Search and match function Search Engine Index Search Engine Index Results Ranker The search query is communicated to the query processor which then determines which category is to be searched on.
Fatigue ::Diseases Search Category Database Query Processor Category Database Category Database Search Engine Index Search and match function Search Engine Index Search Engine Index Results Ranker The Query Processor then communicates with one or more Category Databases or Resources.
CELEBRITIES DESIGNERS ADJECTIVES DISEASES SYMPTOMS aback Aaliyah Anna Sui AIDS abrasion abaft Ben Afleck Anne Klein Alzheimer’s abscess abandoned Christina Aguilera Battistoni arthritis aching joints abashed Jessica Alba Beretta asthma acid reflux aberrant Lily Allen Betsey Johnson asthma acidosis abhorrent Marc Almond Brioni brain cancer acne abiding Anastacia Burberry breast cancer adenomyosis abject Gillian Anderson Calvin Klein candidiasis alertness ablaze Pamela Anderson Christian Dior cataracts allergic rash able Jennifer Aniston Christian Lacroix celiac disease amaurosis abnormal Adam Ant Coco Chanel cervical cancer amenorrhea aboriginal Marc Anthony Cole Haan chicken pox amnesis abortive Fiona Apple Donna Karan chlamydia anasthesia abrasive Tom Arnold Eileen Fisher common cold analgesia The Query Processor references the Category Database(s) or Resource(s) and locates “Diseases” list(s).
Fatigue ::Diseases Search Category Database Query Processor Category Database Category Database Search Engine Index Search and Match Function Search Engine Index Search Engine Index Results Ranker The Query Processor standardizes the list items returned from the Category Database(s) (e.g. to remove duplication) and then communicates the list to the Search and Match Function.
Fatigue ::Diseases Search Category Database Query Processor Category Database Category Database Search Engine Index Search and Match Function Search Engine Index Search Engine Index Results Ranker The Search and Match Function then cross-references the list of Category words to be searched on against the search engine(s) indices or database(s).
Fatigue ::Diseases Search Category Database Query Processor Category Database Category Database Search Engine Index Search and Match Function Search Engine Index Search Engine Index Results Ranker The results of the cross-reference are sent to the Results Ranker module which then counts and or scores, sorts and groups the results.
Fatigue ::Diseases Search Fibromyalgia 4,670,000 Diabetes 3,675,056 iPsoriasis 2,171,000 Arthritis 1,670,000 Category Database Query Processor Category Database Category Database Search Engine Index Search and Match Function Search Engine Index Search Engine Index Results Ranker The Results Ranker then returns the processed results to the client computer in visual format.
For more information please contact: Thomas Kilgallen Tel: (978) 6623155 Email: firstname.lastname@example.org