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2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
媒體:你吃資訊還是雜訊
周欽華
2013 TED x NTHU -- "Signal v. Noise"
時間
資
訊
1826
http://www.buzzfeed.com/hunterschwarz/how-many-photos-have-been-taken-ever-6zgv
38兆
http://www.buzzfeed.com/hunterschwarz/how-many-photos-have-been-taken-ever-6zgv
1826到2012年的總照⽚片數
1,500萬
http://ptbertram.wordpress.com/2012/04/17/how-many-books-are-going-to-be-published-in-2012-prepare-for-a-shock/
2012年總出版書籍
10%
http://ptbertram.wordpress.com/2012/04/17/how-many-books-are-going-to-be-published-in-2012-prepare-for-a-shock/
2012年出版佔所有書的⽐比例
25億分享
27億讚
3億照⽚片
http://news.cnet.com/8301-1023_3-57498531-93/facebook-processes-more-than-500-tb-of-data-daily/
每⼀一天
90%
的資訊產⽣生於過去2年
http://www-01.ibm.com/software/data/bigdata/
“There were 5 Exabytes of
information created between
the dawn of civilization through
2003, but that much
information is now created
every 2 days, and the pace is
increasing.”
--Eric Schmidt
今⽇日2天等於過去千年
時間
資
訊 現在
90%10%
“The best way to put distance
between you and the crowd
is to do an outstanding job
with information. How you
gather, manage and use
information will determine
whether you win or lose.”
-- Bill Gates
贏家掌握資訊
2013 TED x NTHU -- "Signal v. Noise"
拒絕
拒絕
確認
拒絕
確認
借⼒力
拒絕
確認
借⼒力
發聲
拒絕
確認
借⼒力
發聲
有效運⽤用每⼀一分鐘
有效運⽤用每⼀一分鐘
拒絕雜訊
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
https://www.facebook.com/YangMingInteresting/timeline
https://www.facebook.com/YangMingInteresting/timeline
https://www.facebook.com/YangMingInteresting/timeline
https://www.facebook.com/YangMingInteresting/timeline
https://www.facebook.com/YangMingInteresting/timeline
https://www.facebook.com/YangMingInteresting/timeline
https://www.facebook.com/YangMingInteresting/timeline
旺中聲明
https://www.facebook.com/YangMingInteresting/timeline
2013 TED x NTHU -- "Signal v. Noise"
產地直送
資訊資訊 資訊資訊
消費者
產地直送
https://twitter.com/Boston_Police
產地直送
借⼒力
管理
過濾
發聲
資訊資訊 資訊資訊
消費者
故事
點⼦子 問題 答案
連結
報導採訪
出版
討論
更正 更新
故事
播放
⾏行動
發聲
發聲
發聲
發聲
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
動畫 產品開發 專利_媒體 雲端 半導體
⽣生物晶⽚片 蘋果_供應鏈 產業分析 綠能_數學 ⼈人⼒力
財務 ⾏行銷 創業_ 諮詢 遊戲_投資 商標_訴訟
⽇日本_記憶體 ⼤大陸_管理 資安_駭客 平⾯面設計 介⾯面設計
http://yowureport.com/
http://yowureport.com/
⼩小結
資訊已經爆炸,⽽而且仍在加速
⼩小結
傳統媒體充滿了雜訊
資訊已經爆炸,⽽而且仍在加速
⼩小結
傳統媒體充滿了雜訊
資訊已經爆炸,⽽而且仍在加速
你要有個對策
⼩小結
傳統媒體充滿了雜訊
資訊已經爆炸,⽽而且仍在加速
你要有個對策
發聲
⼩小結
⼀一個樂透的
⼩小故事
2013 TED x NTHU -- "Signal v. Noise"
2013 TED x NTHU -- "Signal v. Noise"
39,420,000
⼀一⽣生的分鐘數
30x30
⼀一⽣生的月數
-24%
⼤大⼀一⽣生失去的時間
-45%
我失去的時間
20
我剛剛佔⽤用的分鐘數
Thank you!
www.yowureport.com
粉絲團
chouchinhua@yowureport.com
Credit
Picture
1. wodumedia.com/the-incredible-hulk-2008/
2. www.groovymatter.com/2012/03/devils-advocate.html
3. www.business2community.com/sales-management/fire-hose-
or-sprinkler-sales-training-lessons-from-a-vineyard-0314451
4. sketchbook-wandering.blogspot.tw/2013/03/my-ideal-
bookshelf.html
5. www.flickr.com/photos/kengo/125081205/
6. www.flickr.com/photos/cameronwittig/8394287680/
7. mashable.com/2013/01/02/google-schmidt-north-korea/
8. www.quasimondo.com/archives/000658.php
9. www.fastcoexist.com/1681317/what-bill-gates-is-focusing-on-
in-2013
10. www.flickr.com/photos/synet/3908410863
11. artsandsprouts.com/2012/12/25/only-visit-one-museum-new-
york-moma/the-scream-by-edvard-munch/
12. http://collider.com/in-time-review/blog.ctitv.com.tw/ctitv/
archive/2013/04/14/12235.aspx
13. www.ettoday.net/news/20130313/174190.htm
14. youtu.be/f8HrFFYGhMo
15. youtu.be/gOh71d8vGX4
16. youtu.be/OwFe2dcmxZM
17. http://youtu.be/-XCwvqQHdzo
18. http://youtu.be/yczF4YlrkyU
19. http://renewtwculture.blogspot.tw/2012/07/729.html
20. http://youtu.be/1cTPjfSfntY
21. http://sharpdaily.tw/m/article/issueid/20120830/artid/
34474912/secid/2959717/
22. https://www.facebook.com/YangMingInteresting/timeline
23. www.flickr.com/photos/hto2008/2795121881/
24. http://www.flickr.com/photos/dk_snaps/8652037765/
25. http://www.groupon.com.tw/dealpage.php?
id=17435&widgetid=144&CID=TW_AFF_5017_01_9900_3200
26. http://www.shijianguanlipeixun.com/analysis/
daxueshengshijian.html
27. http://boingboing.net/2011/05/16/interview-seth-godin.html
28. http://finance.fortune.cnn.com/2011/08/11/warren-buffett-
buy-stocks/
29. http://www.highsnobiety.com/2012/11/07/barack-obama-by-
terry-richardson/
30. http://www.dbcovers.com/vacaciones-en-las-vegas-1997-
poster
31. Yu-Ching Lu
Special Thanks
Yu-Ching, Tiffany, and Annie for sitting across me and tolerating my
murmur everyday. Tim, Chloe, Ginger, Johnny, Robin for being
excellent interns. TEDxNTHU crew for making great efforts hosting
the great event and setting a high standard. Leslie for always
supporting and giving honest opinion.
Idea
1. “Death to Bullshit” Brad Frost www.slideshare.net/
bradfrostweb/death-to-bullshit
2. “Newspaper of the Future” Christian Schwarz
Lausten www.slideshare.net/unwiredchris/newspaper-
of-the-future-presentation
3. “New Business Model for News” Jeff Jarvis
www.slideshare.net/jeffjarvis/new-business-models-for-
news-presentation
4.“How to Lose Time and Money” Paul Graham
www.paulgraham.com/selfindulgence.html

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2013 TED x NTHU -- "Signal v. Noise"