Doug Barasch's slide deck from the January 7, 2013 LA Marketing Analytics MeetUp.

3. THE CHALLENGE:
#5 ON THE ITUNES ALBUM CHART BUT
WE WANT #1

4. CREATE CONTENT FANS ARE EXCITED TO SHARE

5. CHANNELING FAN PASSION

8. SOCIAL MEDIA = STORYTELLING

9. THE ROB ZOMBIE
EXAMPLE
• We offered a fan the
chance to premiere a
brand new song on
their personal Twitter
feed.

10. THE ROB ZOMBIE EXAMPLE
WINNING FAN GAINED 47,000 FOLLOWERS
UPON BEING ANNOUNCED.
• Fan tweeted the song resulting in the following:
68,000 RE-TWEETS on DAY ONE
• Over 200,000 STREAMS of the track on DAY ONE
• MOST IMPORTANT OF ALL – 700% INCREASE IN
ALBUM PRE-ORDERS.

11. CASE STUDY 2:
MAKE KISSTORY
• Here we asked fans
to submit stories
about their
connection to the
band KISS

12. CASE STUDY 2: CROSS CHANNEL
MARKETING KISS STYLE
•
Fans embraced the app contributing
thousands of stories about seeing the
band in concert, buying the first KISS
album or hearing their first KISS song.
•
App created environment for the
sharing of stories to users personal
Facebook pages, Twitter feeds and
email accounts driving traffic back to
the app.
•
App lead to discovery of KISS catalog
and across the board increase in
sales.

13. BIG DATA?
WE’VE GOT THAT…BUT WHAT TO DO
WITH IT?

14. BIG DATA TOLD US TO GO
BIG WITH GAMIFICATION

17. BREAKING OUT OF THE BUBBLE

19. WHEN IN DOUBT…
TAKE OVER THE NYC SUBWAY SYSTEM

20. Doug Barasch
Universal Music Group
@dougworld
http://www.linkedin.com/in/dougbarasch