7. Instead of using generic superlatives (“my dad is the kindest man”) tell one
specific story with details that convinces the audience he’s the kindest man.
12. “Good story ideas seem to come quite
literally from nowhere, sailing at you
right out of the empty sky: two
previously unrelated ideas come
together and make something new
under the sun.”
-- Stephen King
21. https://youtu.be/MSqXKp-00hM
“With this in the backdrop, IBM is
re-positioning the mainframe as a
back-to-the-future alternative. The
tone of Hoey’s spoof training video
is in keeping with the kinder,
humbler image IBM now seeks to
project.”
22. “They said in 4 minutes something I've been saying for 10 years with
hundreds of thousands of words.”
https://youtu.be/cjuGCJJUGsg?t=1m9s