This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign