Tim Parsons
      linkedin.com/in/timparsons
           twitter.com/timparsons



Online Culture
IS the culture
Cultures have the power to
change the world ...




...1% of US land area is road.
One upon a time...
Consumer Culture...




  ...in a mass-media world.
NOW:


 . . . then something happened
This is us!
Over 1 billion
Internet users worldwide

(Source: Comscore.com 23 Jan 2009)
6 million
Australians on Facebook, 8th highest penetration.
(Source: Comscore.com 23 Jan 2009)
300 million
Chinese internet users.
(Source: Comscore.com 23 Jan 2009)
30 %
of handsets sold in developed
world today are smartphones
(Source: Bytemobile.com, Sept 2008)
Over 1.5 billion
iPhone apps downloaded
to iPhones + iPod Touches since July 2008
(source: Business Week, 14th July 2009)
4.1 billion
Number of mobile phone subscribers worldwide

(Source: WashingtonPost.com MoCo News 2 Mar 2009)
100 %
mobile penetration in Australia
(Source: Total Telecom Jan 2009)
140 %
mobile penetration in ITALY
(Source: Total Telecom Jan 2009)
Online Culture is The Culture


In 2006: “To win, we
need a Community
Outreach program.”
Online Culture is The Culture




$656 million
Individual donations to Obama ’08 by Dec 2008.

(Source: OpenSecrets.org, D...
Online Culture is The Culture



Its not about
technology
Online Culture is
      about
People Today
People Today : Connected Society
People Today : Connected Society : Babies
People Today : Connected Society : Children
People Today : Connected Society : Teens
People Today : Connected Society : Adults
Online Culture is
  rich in human
Behaviours
Online Culture is
   hungry for
Authenticity
Online Culture is
great at getting the
     Truth
Online Culture is
    rife with
Innovation
Online Culture is
about reinventing the
  Economy
Online Culture is
 principally a form of
Open Society
Online Culture is
     highly
Disruptive
Tim Parsons
         linkedin.com/in/timparsons

 Online Culture
              twitter.com/timparsons




Online Culture I...
Online Culture is The Culture



Culture shock
Remember the industrial revolution ?
It changed the rules, transformed the ...
Online culture is changing
    the lives of billions
Online Culture is The Culture



Make it better
We need to be influential beyond just IT and
‘digital industries’ - this i...
Tim Parsons
linkedin.com/in/timparsons
     twitter.com/timparsons
Online Culture IS The Culture
Online Culture IS The Culture
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Online Culture IS The Culture

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This presentation will build a bridge between the generations by positing the notion that ‘Online Culture is now The Culture’, (watch anyone in the modern workplace for more than 30 minutes in their daily routine and marvel at the plethora of network-enabled behaviours), and suggests a range of implications for the current level of attention or investment in local creative and ICT industries. Inspired by a throwaway line in an article by Kevin Kelly "We Are The Web" See http://www.wired.com/wired/archive/13.08/tech.html

Design by Karen Lee - http://karenlee.co | http://www.linkedin.com/in/karenleedesign

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Transcript of "Online Culture IS The Culture"

  1. 1. Tim Parsons linkedin.com/in/timparsons twitter.com/timparsons Online Culture IS the culture
  2. 2. Cultures have the power to change the world ... ...1% of US land area is road.
  3. 3. One upon a time...
  4. 4. Consumer Culture... ...in a mass-media world.
  5. 5. NOW: . . . then something happened
  6. 6. This is us!
  7. 7. Over 1 billion Internet users worldwide (Source: Comscore.com 23 Jan 2009)
  8. 8. 6 million Australians on Facebook, 8th highest penetration. (Source: Comscore.com 23 Jan 2009)
  9. 9. 300 million Chinese internet users. (Source: Comscore.com 23 Jan 2009)
  10. 10. 30 % of handsets sold in developed world today are smartphones (Source: Bytemobile.com, Sept 2008)
  11. 11. Over 1.5 billion iPhone apps downloaded to iPhones + iPod Touches since July 2008 (source: Business Week, 14th July 2009)
  12. 12. 4.1 billion Number of mobile phone subscribers worldwide (Source: WashingtonPost.com MoCo News 2 Mar 2009)
  13. 13. 100 % mobile penetration in Australia (Source: Total Telecom Jan 2009)
  14. 14. 140 % mobile penetration in ITALY (Source: Total Telecom Jan 2009)
  15. 15. Online Culture is The Culture In 2006: “To win, we need a Community Outreach program.”
  16. 16. Online Culture is The Culture $656 million Individual donations to Obama ’08 by Dec 2008. (Source: OpenSecrets.org, Dec 31 2008)
  17. 17. Online Culture is The Culture Its not about technology
  18. 18. Online Culture is about People Today
  19. 19. People Today : Connected Society
  20. 20. People Today : Connected Society : Babies
  21. 21. People Today : Connected Society : Children
  22. 22. People Today : Connected Society : Teens
  23. 23. People Today : Connected Society : Adults
  24. 24. Online Culture is rich in human Behaviours
  25. 25. Online Culture is hungry for Authenticity
  26. 26. Online Culture is great at getting the Truth
  27. 27. Online Culture is rife with Innovation
  28. 28. Online Culture is about reinventing the Economy
  29. 29. Online Culture is principally a form of Open Society
  30. 30. Online Culture is highly Disruptive
  31. 31. Tim Parsons linkedin.com/in/timparsons Online Culture twitter.com/timparsons Online Culture IS IS the culture the mainstream
  32. 32. Online Culture is The Culture Culture shock Remember the industrial revolution ? It changed the rules, transformed the lives of millions and created the world we know today.
  33. 33. Online culture is changing the lives of billions
  34. 34. Online Culture is The Culture Make it better We need to be influential beyond just IT and ‘digital industries’ - this is now society.
  35. 35. Tim Parsons linkedin.com/in/timparsons twitter.com/timparsons
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