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Qfx strategic vision for SPAA 2010


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My Presentation for SPAA 2010 - focusing on Australian producers - both educating people about the VOD space, and also outlining possibilities for aussie content

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Qfx strategic vision for SPAA 2010

  1. 1. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED “A new commercial distribution option" Tim Parsons – SPAA Nov 2010 Hybrid Multiplatform Delivery
  2. 2. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED FACT: Launching a commercially viable digital movie distribution business is hard. Failed Failed Failed
  3. 3. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED FACT: Legal digital download services for movies + TV haven’t worked. Steve Jobs: “Apple TV is a hobby”
  4. 4. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED FACT: Most consumers already have a simple, accepted way to watch movies:
  5. 5. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Digital movie alternatives do look too expensive, or too much like hard work.
  7. 7. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED …as only a pure-play entertainment company with 60,000+ active subscribers can.
  8. 8. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Customer acquisition, trialist conversion, subscriber retention. These things are hard.
  9. 9. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED We get it. We’re growing 20% per quarter, ARPUs above $17, churn at lowest level ever.
  11. 11. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED We will carefully transition our existing 60,000+ paying members from to… +
  12. 12. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Brought to you by ...a multiplatform digital service
  13. 13. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Catchup TV services have proven that consumer broadband and distribution networks are ready.
  14. 14. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED The strategic model is clear, and technologies are proven at scale.
  15. 15. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 And demand is picking up. For DISCS! Streaming Replaces DVD-by-mail over time US: DVD-by-mail peaks sometime in 2012-2014 ANZ DVD-by-mail prob. peaks later Netflix: “DVD-by-mail shipments peaking soon”
  16. 16. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Time to accelerate growth of our core DVD/Blu-ray business AND add digital to the mix. + + streaming + streaming
  17. 17. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED No set-top boxes. No lock-in contracts. No high upfront costs. No ISP restrictions. No waiting >>> streaming vod.
  18. 18. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED SO what does this mean for producers wanting to commercially distribute digitally?
  19. 19. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Our priorities… Audience acquisition, Audience conversion, Audience retention. …are the same as yours.
  20. 20. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Quickflix knows its audience through member rentals & ratings. They do like and watch interesting, independent Aussie TV + movies.
  21. 21. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED In 2011, we’re doing VOD & SVOD deals for content. Including Australian TV & movies.
  22. 22. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED What if we ran an online movie festival featuring new Australian films on our platform? We believe we can bring together audiences, sponsors & new films.
  23. 23. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Quickflix digital streaming. Launching in 2011.
  24. 24. QUICKFLIX.COM.AUENTERTAINMENTDELIVERED Thanks ! twitter @timparsons