16. Mentions + PR 20 link opportunities in 5 minutes!
17. But don’t stop there…Who is sharing your mentions?Who is commenting on your mentions?Who is linking to your mention?This is likely to be your target audience,whether for links, shares or sales.
18. Don’t Chase Competitors’ Bad LinksThey’ve Probably Disavowed Them
19. Targeted Outreach?We spend so much time looking for link targetsContent is placed on any relevant websiteWho is going to read it?Who is going to share it?Are we putting our content in front of the right people?
20. If it was for Branded3?
21. Justifying a LinkRelevantGreat MetricsHigh TrafficSocially activeTarget Audience
22. We can apply the same principles to content
23. This is useful, but it’s not a content roadmap
25. Every Bit of Content Produced Can Be Used For Outreach
26. A Word on Rankings
27. CTR &RTS Algo?
28. SummaryThere is no silver bullet, if you have no assets, you have no SEOstrategyLink building is not dead, just differentConsider key objectives in all activityFinding and engaging influences is keyIf you already rank well, links are most likely not the difference