Looking at Your Organization’s Website With Outside Eyes Ensure Your Site’s Content is Working For  You, Not Against You. ...
We want visitors to… •  Sign Up •  Reserve •  Register •  Attend •  Donate •  Try •  Buy  •  Become a member
It’s simple, really.   <ul><li>You reach  your  goals … when your visitors are able to reach  their  goals. </li></ul>
Your visitors  want   to… •  Sign up •  Reserve •  Register •  Attend •  Donate •  Try •  Buy  •  Become a member
How To: Give ‘em What They Want
How To: Give ‘em What They Want Guideline #1: Give your visitors content  they  care about. Guideline #2:  Help your visit...
 
Pick a song, any song.
 
We’re Doing The Best We Can… (Right??) We’re putting content into our sites that: - we think is important - we think our v...
How To: Give ‘em What They Want Guideline #1: Give your visitors content  they  care about. Guideline #2:  Help your visit...
How To: Give ‘em What They Want Guideline #1: Give your visitors content  they  care about. Guideline #2:  Help your visit...
 
<ul><li>Hmm. </li></ul><ul><li>If they don’t care about it… </li></ul><ul><li>why is it there?? </li></ul>
Content Visitors Don’t Care About: #1 of 2 <ul><li>Fat.  Trim it. </li></ul>
 
Content Visitors Don’t Care About: #2 of 2 <ul><li>WE WE talk. </li></ul><ul><li>Ditch it. </li></ul>
 
 
<ul><li>Speak  TO  your visitors. </li></ul>
 
 
How To: Give ‘em What They Want Guideline #1: Give your visitors content  they  care about. Guideline #2:  Help your visit...
 
 
Help Visitors Locate The Info They Care About <ul><li>Internal Links. </li></ul>
 
 
 
 
Help Visitors Locate The Info They Care About <ul><li>Chunk It Up. </li></ul>
Oh dear.
 
How To: Give ‘em What They Want Guideline #1: Give your visitors content  they  care about. Guideline #2:  Help your visit...
Encourage Visitors to Take Action <ul><li>Use the Psychology of Social Assurance </li></ul>
 
 
Encourage Visitors to Take Action <ul><li>Eliminate Risks. </li></ul>
 
Encourage Visitors to Take Action <ul><li>TELL  them to </li></ul><ul><li>take action! </li></ul>
<ul><li>Buy a Rec Pass online  and save 10%! </li></ul>Follow us on Twitter  to be notified of exclusive deals and promoti...
 
 
Get all the good stuff right here: <ul><li>http://www.timeforcake.com/cpra </li></ul>
Thanks from timeforcake. Who?:  Erin Pheil (pronounced “File”) Web:   http://www.timeforcake.com   Twitter:  @timeforcake ...
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Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.

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Website Content: Strategy Tips & Examples. // Address the problems that are keeping your visitors from doing what it is you want them to do on your site. Avoid the "Curse of Knowledge" that prevents you from seeing your own website in the way your visitors see your website. // Presentation for the CO Parks & Recreation Association, September 2010 // by: Erin Pheil of timeforcake creative media

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Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.

  1. 1. Looking at Your Organization’s Website With Outside Eyes Ensure Your Site’s Content is Working For You, Not Against You. - Presented by - Erin Pheil, timeforcake creative media
  2. 2. We want visitors to… • Sign Up • Reserve • Register • Attend • Donate • Try • Buy • Become a member
  3. 3. It’s simple, really. <ul><li>You reach your goals … when your visitors are able to reach their goals. </li></ul>
  4. 4. Your visitors want to… • Sign up • Reserve • Register • Attend • Donate • Try • Buy • Become a member
  5. 5. How To: Give ‘em What They Want
  6. 6. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
  7. 8. Pick a song, any song.
  8. 10. We’re Doing The Best We Can… (Right??) We’re putting content into our sites that: - we think is important - we think our visitors want to know
  9. 11. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
  10. 12. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
  11. 14. <ul><li>Hmm. </li></ul><ul><li>If they don’t care about it… </li></ul><ul><li>why is it there?? </li></ul>
  12. 15. Content Visitors Don’t Care About: #1 of 2 <ul><li>Fat. Trim it. </li></ul>
  13. 17. Content Visitors Don’t Care About: #2 of 2 <ul><li>WE WE talk. </li></ul><ul><li>Ditch it. </li></ul>
  14. 20. <ul><li>Speak TO your visitors. </li></ul>
  15. 23. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
  16. 26. Help Visitors Locate The Info They Care About <ul><li>Internal Links. </li></ul>
  17. 31. Help Visitors Locate The Info They Care About <ul><li>Chunk It Up. </li></ul>
  18. 32. Oh dear.
  19. 34. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
  20. 35. Encourage Visitors to Take Action <ul><li>Use the Psychology of Social Assurance </li></ul>
  21. 38. Encourage Visitors to Take Action <ul><li>Eliminate Risks. </li></ul>
  22. 40. Encourage Visitors to Take Action <ul><li>TELL them to </li></ul><ul><li>take action! </li></ul>
  23. 41. <ul><li>Buy a Rec Pass online and save 10%! </li></ul>Follow us on Twitter to be notified of exclusive deals and promotions! Register for our yoga class to increase your focus, balance, & strength!
  24. 44. Get all the good stuff right here: <ul><li>http://www.timeforcake.com/cpra </li></ul>
  25. 45. Thanks from timeforcake. Who?: Erin Pheil (pronounced “File”) Web: http://www.timeforcake.com Twitter: @timeforcake Facebook: http://facebook.com/timeforcake Bonus Materials: http://timeforcake.com/cpra

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