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Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.

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Website Content: Strategy Tips & Examples. // Address the problems that are keeping your visitors from doing what it is you want them to do on your site. Avoid the "Curse of Knowledge" that prevents you from seeing your own website in the way your visitors see your website. // Presentation for the CO Parks & Recreation Association, September 2010 // by: Erin Pheil of timeforcake creative media

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Looking at Your Organization’s Website With Outside Eyes Ensure Your Site’s Content is Working For You, Not Against You. - Presented by - Erin Pheil, timeforcake creative media
We want visitors to… • Sign Up • Reserve • Register • Attend • Donate • Try • Buy • Become a member
It’s simple, really. ,[object Object]
Your visitors want to… • Sign up • Reserve • Register • Attend • Donate • Try • Buy • Become a member
How To: Give ‘em What They Want
How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
 
Pick a song, any song.
 
We’re Doing The Best We Can… (Right??) We’re putting content into our sites that: - we think is important - we think our visitors want to know
How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
 
[object Object],[object Object],[object Object]
Content Visitors Don’t Care About: #1 of 2 ,[object Object]
 
Content Visitors Don’t Care About: #2 of 2 ,[object Object],[object Object]
 
 
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How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
 
 
Help Visitors Locate The Info They Care About ,[object Object]
 
 
 
 
Help Visitors Locate The Info They Care About ,[object Object]
Oh dear.
 
How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
Encourage Visitors to Take Action ,[object Object]
 
 
Encourage Visitors to Take Action ,[object Object]
 
Encourage Visitors to Take Action ,[object Object],[object Object]
[object Object],Follow us on Twitter to be notified of exclusive deals and promotions! Register for our yoga class to increase your focus, balance, & strength!
 
 
Get all the good stuff right here: ,[object Object]
Thanks from timeforcake. Who?: Erin Pheil (pronounced “File”) Web: http://www.timeforcake.com Twitter: @timeforcake Facebook: http://facebook.com/timeforcake Bonus Materials: http://timeforcake.com/cpra

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Looking at Your Organization's Website with Outside Eyes: Ensure your Site's Content is Working FOR You, Not Against You.

  • 1. Looking at Your Organization’s Website With Outside Eyes Ensure Your Site’s Content is Working For You, Not Against You. - Presented by - Erin Pheil, timeforcake creative media
  • 2. We want visitors to… • Sign Up • Reserve • Register • Attend • Donate • Try • Buy • Become a member
  • 3.
  • 4. Your visitors want to… • Sign up • Reserve • Register • Attend • Donate • Try • Buy • Become a member
  • 5. How To: Give ‘em What They Want
  • 6. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
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  • 8. Pick a song, any song.
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  • 10. We’re Doing The Best We Can… (Right??) We’re putting content into our sites that: - we think is important - we think our visitors want to know
  • 11. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
  • 12. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
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  • 23. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
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  • 34. How To: Give ‘em What They Want Guideline #1: Give your visitors content they care about. Guideline #2: Help your visitors locate content they care about. Guideline #3: Encourage your visitors to take action.
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  • 45. Thanks from timeforcake. Who?: Erin Pheil (pronounced “File”) Web: http://www.timeforcake.com Twitter: @timeforcake Facebook: http://facebook.com/timeforcake Bonus Materials: http://timeforcake.com/cpra