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Erin Pheil's #CFC/#HOW Conference talk @ Moscone Center, San Francisco. June 23rd, 2013. // There's a powerful force most Creatives aren't aware of that can wreak havoc on client projects (whether web site design, logo design, web development, graphic design, etc.) EVEN when they're doing everything right—EVEN when their project proposals, processes, plans, communications, consulting are perfect.