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Maxus Global Credential - A relationship Media Agency
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Maxus Global Credential - A relationship Media Agency

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Maxus Global Credential - A relationship Media Agency

Maxus Global Credential - A relationship Media Agency

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Maxus Global Credential - A relationship Media Agency Maxus Global Credential - A relationship Media Agency Presentation Transcript

  • We’re A Different Kind of Agency 02
  • A Global Network • 40+ offices worldwide • Part of GroupM, the world’s leading media group Americas EMEA APAC United States, Austria, Belgium, Bangladesh, Canada Czech Republic, China, Hong Denmark, France, Kong, India, Germany, Indonesia, Japan, Hungary, Italy, Malaysia, Ireland, Latvia, Pakistan, Lithuania , Philippines, Netherlands, Singapore, Norway, Poland. Thailand, Portugal, Russia, Vietnam, Spain, Sweden, Australia Turkey, Ukraine, United Kingdom 3 * All other markets services through GroupM
  • Benefit of Maxus: Clout and Creativity • Innovation and personalized service of Maxus, backed by immense clout of GroupM 4 View slide
  • GroupM Places 1:3 Ads Globally • GroupM: Maxus, MindShare, MEC and Mediacom 5 View slide
  • At Maxus, We Partner With Ambitious Brands 6 * Not an exhaustive list
  • Servicing Our Global AORS Centralized Multi-Local Centralized strategic Local Market driven framework, coordinated strategies globally and executed locally Tools for global plan roll-up and reporting 7
  • Our View • Traditional channels have multiplied • New channels have emerged • Consumers want to be spoken with, not at Harder to reach audiences ROI Crisis Harder to convince audiences 08
  • What’s Required Of Marketers • A holistic communication plan that unites above the line (ATL) and below the line (BTL) activities • A clear brand idea, beyond advertising 09
  • What’s Required Of Marketers • A strategy that converts prospects into loyal customers, profitably • Less focus on which media and more focus on how they’re used 010
  • Our Approach: Relationship Media • Combines the focused, data-driven nature of CRM with the mass reach of Media Planning Communication Planning Customer Relationship Marketing Relationship Media 11
  • Relationship Media Principles 12
  • The Goal: Move Prospects Into Loyal Customers 13
  • Relationship Media: Our Offering 14
  • Our Process 15
  • Our Process
  • Our Toolkit: LiveTM • Proprietary planning system, monitors business performance, evaluates what’s working and optimizes future investment – Monitor business performance – Evaluate what’s working and what’s not 17